P R O MOT ION A L F E AT URE
DEN V E R C USTOM PAC K AGI NG
The Whole Package S U STA I NA B L E , R E N E WA B L E , AN D CO N V E N I E N T: D E N V E R C U STO M PAC K AG I NG H AS I T A L L I N T HE B AG. As all the cannabis flowers, waxes, hashes, and edibles fly off dispensary shelves, that means the plastic bottles used to store these products have been flying off those same shelves, too. Unfortunately, most of those bottles end up someplace where they sit for practically an eternity, taking up valuable space on a planet that’s running out of room. Rao Murukurthy, founder of Denver Custom Packaging, has a way around this. A decades-long veteran of pharmaceutical and nutraceutical bottle manufacturing, this mechanical engineer realized Colorado’s cannabis industry could use a new approach to its packaging. The solution? The Doob Cube. All Doob Cubes can be recycled, as Denver Custom Packaging uses only recycled plastic for its products, ensuring sustainability and reuse.
DENVER CUSTOM PACKAGING USES ONLY RECYCLED PLASTIC FOR ITS PRODUCTS, ENSURING SUSTAINABILITY AND REUSE.
In addition to environmentally friendly materials, Murukurthy’s bottles are designed to diminish static, so kief ends up in the bowl rather than stuck to the sides of the container. The Doob Cube features a wide mouth, too, allowing better selectivity of particular buds. “That way you can reach in there and pick out your nugs instead of having to pour your weed out on a table,” says Murukurthy. The Doob Cube is childproof but still simple enough for an adult to open, so parents or grandparents with chronic pain can access their medicine without any complications. “We designed them after doing surveying with actual cannabis patients who couldn’t get into some of the prescription-style bottles because they have arthritis,” says Murukurthy. “We also asked the dispensaries what they were looking for. They wanted more surface area for the labels,” he adds. In response to the businesses, the Doob Cube provides ample space for labels and logos. Best of all, Denver Custom Packaging’s bottles are manufactured to be air-tight, ensuring the cannabis’s freshness as well as locking in any scents best kept under wraps. However, designs don’t end with the Doob Cube, as Denver Custom Packaging’s name is literal: they can customize bottles or containers based on their clients’ specific needs. “I’ve had companies bring me design ideas sketched out on napkins,” he says with a chuckle. Denver Custom Packaging’s services range from concept to molding to post-production customization. “We do it all.” 50
www.sensimag.com
FE BRUARY 2017