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LEGO Universe is a massively multiplayer online game (MMOG) that was launched in October 2010 by Warner Brothers. Although the game is rated for players age 10 and up, it also appeals to adults who are gamers and who have grown up with LEGO. Players are able to play in two different worlds for free, though universal access to all features requires a monthly $10 subscription. Players download the game from the LEGO Universe website and then access the game on secure servers. The game is available in English and German. The popularity of LEGO extends back to 1949 when the interlocking plastic bricks were first produced in Denmark. Since that time, the company has expanded into books, games, amusement parks, robotics and video games. The attraction to LEGO is its simplistic block-byblock designs whereby children (and adults) can build anything they desire. The creation of LEGO Universe is not only an additional branch of LEGO - it is a marketing tool to further establish the LEGO brand. About the Virtual World In LEGO Universe, players take the role of LEGO minifigures in an age-old battle of good versus evil in an alternate universe. A maelstrom is the center of the dark energy that threatens the universe. Players split up into teams (or factions) to try and destroy the maelstrom and a beast called a Spider Queen in various worlds. Players collect battle gear on their journey to help them fight their foes. Players also collect LEGO bricks along the way to build models on their personal property. Properties are like a home base where the player is safe and is able to allow fellow players access to their property. What's Good LEGO Universe is an action-oriented game that will appeal mainly to tween boys and older teens who are fascinated with futuristic worlds and fantasy. The graphics and overall design of the game are top-notch. With LEGO and Warner Brothers partnering on this project, you would expect nothing but rich colors, detailed images and a solid platform. Parents can be reassured that there are no adult themes in the game. There is no drinking, smoking, drug use, sex or offensive language. Words that are not found in the dictionary will not be shown. LEGO Universe offers an easy-to-navigate website for parents to find out information about the game, registration, online safety and customer service. Players can easily connect with fellow players in an online community, share game plans and become friends anonymously. The LEGO brand is heavily promoted through the website and not through the game. Although tokens cannot be accumulated to buy LEGO merchandise, players can easily browse the entire LEGO catalogue online to purchase LEGO products.