Becky Sehenuk Portfolio by sehenuk

+ BECKY SEHENUK PORTFOLIO “EVERYTHING HAS BEAUTY, BUT NOT EVERYONE SEES IT.” CONFUCIUS

DEEP I N TO T H E

ORDINARY

When I was a kid, my twin sister and I were of ten grounded to our room. We would pass time by creating pictures and stories from the shapes impressed into the off-white stucco walls of our bedroom. What most saw as a bland, textureless confinement, we saw as undiscovered expression and imaginative engagement. There are unseen details inherent in everything we see or touch or experience.

I DESIGN TO UNCOVER THE INHERENT LAYERS OF BEAUTY, INTENTION, & INSPIRATION FOUND IN THE ORDINARY.

DEEP INTO THE ORDINARY

CONTENTS 01

MOMENTUM

WES ANDERSON FILM FESTIVAL

EDUCATION IN AFRICA

CHILD TRAFFICKING WEBSITE

5/MINUTES = AIDS IN AFRICA

RESUME

SPECIAL THANKS

INFORMATION DESIGN VIDEO

WILLIAM KLEIN: WITNESS

RITE AID REBRANDED

LIVE OUT BROCHURE

> >

> >>> > > > >>>>> >>> > >> >> >> >> >> >>

>>> > > >>>>> >>> >> >> >> >> >> >> > > >

> >

> >>> > > > >>>>> >>> >> >> >> >> >> >> >

>>> > > > >>>> >>> >> >> >> >> >> > > > > > > > >

> > > >>>> >>>> >> >> >> >> >> > >> >> > >

>>> >>

DEEP INTO THE ORDINARY

> > >>>>> >>>> >> >> > >> >> >> >> > >> >

EMPOWER & CHANGE “PASSION IS THE CRITICAL NEED TO PUT THE BEST POSSIBLE WORK OUT THERE, LOUDLY AND PROUDLY. NOT JUST A WHISPER, BUT A BATTLE CRY.” TIM LAPETINO

DEEP INTO THE ORDINARY

COURSE \ THESIS

I have spent the last 11 years working and serving alongside faith-based nonprofits who are doing incredible social good. Yet the majority of them fall short when it comes to effectively utilizing design. Momentum provides solutions to this problem by empowering faith-based nonprofits. It approaches design implementation through branding, social media, web design, fundraising, and advocacy. Through a unique visual system, Momentum communicates where nonprofits are lacking and how best to utilize design to further their cause and have more of an impact.

>> > > >>>>> >>> >> >> >> >> > > >>

>>>> > > >>>>>> > > >> >> >> >> >> >> >

> >

> >>

> > > >>>> >>>> >> >> >> >>

>>> > > >>>>> >> >> >> >

>>>>>>

COURSE \ Thesis INSTRUCTORS \ Anitra Nottingham, Marc English, Jeremy Stout, Carolina de Bartolo CATEGORY \ Identity, Web Design, Illustration, Print, Video SPECS \ Visual System, Deck of 15 Cards with Instructional Tri-fold and Box, 3 PSA Videos, Website

> >> >> >>

> > > >>>> >>>> >> >> >> >> >> >> >> >> >

>>> >> >> >>

COURSE \ THESIS

>> >>

DEEP INTO THE ORDINARY

> > > >>>> >>>> > > >> >> >> >> >> >>

Based on much research and development, the content and resources provided through Momentum focus on the integration of a nonprofitâ&#x20AC;&#x2122;s brand, social media, website, fundraising, and advocacy.

+ CLICK ON IMAGE TO ENL ARGE

DEEP INTO THE ORDINARY

COURSE \ THESIS

MOMENTUM

MOMENTUM MOMENTUM

momentum momentum

momentum

momentum momentum

MOM E N T UM

MOMENT UM MOM ENTUM

momentum

MOMENTUM

MOMENTUM momentum

momentum

MOMENTUM

momentum

M O M EN T U M

MOMENTUM

DEEP INTO THE ORDINARY

The business card supports the anatomy and aesthetic of the Momentum identity system, having the lower right corner cropped at the same angle represented in the logotype.

COURSE \ THESIS

DEEP INTO THE ORDINARY

COURSE \ THESIS

DEEP INTO THE ORDINARY

COURSE \ THESIS

This simple deck of cards integrates a clean icon system with easy to understand information about branding, social media, websites, fundraising, and advocacy. It challenges faith-based nonprofits to ask themselves questions in an effort to

> >

>> >> >

more from the Momentum website.

>>> > > >>>>> >>> > >> >> > >

are meant to intrigue users to find out

> > > > >>> >> >> >> >>

The simple answers to the questions

>>> >>

assess how well they are using design.

>>> > > >>>>> >>> >> >> >> >> >> >> >

> >>> >> >> > >> >

COURSE \ THESIS

>>> > > > >>> >> >> >>

DEEP INTO THE ORDINARY

> successful?

MOMENTUMNONPROFITS.ORG

Do you know what

S O CI A L M ED I A can do for you?

IT CHANGES HOW PEOPLE SEE YOUR NONPROFIT.

Are you using

S O CI A L M ED I A?

W EB S I T E?

IT’S CRUCIAL THAT IT BOTH ENGAGES & EQUIPS YOUR SUPPORTERS

memorable?

Does your

W EB S I T E raise support?

IT IS THE FACE OF WHAT YOU DO AND IT SHOULD BE VISIBLE EVERYWHERE.

LET US HELP >>

LEARN MORE >>

MOMENTUMNONPROFITS.ORG

45% OF A MERICANS LEARN ABOUT NONPROFITS THROUGH SOCIAL MEDIA EFFORTS.

SOCIAL MEDIA POWERFULLY ENGAGES YOUR AUDIENCE & PROMOTES YOUR CAUSE.

Do you understand

S O CI A L M ED I A?

LET US SHOW YOU HOW >> MOMENTUMNONPROFITS.ORG

FIND OUT MORE >> MOMENTUMNONPROFITS.ORG

LEARN MORE >> MOMENTUMNONPROFITS.ORG

Do you have a

Is your

BRAND

Is your

BRAND

FIND OUT MORE >>

A SUCCESSFUL BRAND TELLS A STORY. WHAT KIND OF STORY DOES YOUR BRAND TELL?

>>> > > >>> > > >>> >> >> >> >

Do you have a

B R A N D?

YOU WILL NEED ONE! IT IS MORE THAN JUST A LOGO.

PROMOTING YOUR CAUSE ONLINE IS THE FASTEST WAY TO GAIN SUPPORTERS.

Do you have a

W EB S I T E?

OVER 20% OF VISITORS TO NONPROFIT WEBSITES ALSO DONATE ONLINE. LEARN MORE >> MOMENTUMNONPROFITS.ORG

WE CAN SHOW YOU HOW >> MOMENTUMNONPROFITS.ORG

FIND OUT HOW >> MOMENTUMNONPROFITS.ORG

Do you know how to

FUND R A I S E?

FUNDRAISING FOR YOUR NONPROFIT IS EASIER THAN YOU THINK .

Do you actively

FUND RAISE?

FIND OUT JUST HOW EASY IT IS >> MOMENTUMNONPROFITS.ORG

IT’S IMPOSSIBLE TO SUCCEED WITHOUT FINANCIAL SUPPORT.

Do you have others

FUND R AISE for you?

YOUR VOLUNTEERS CAN RAISE MORE $$$ THAN YOU. SHOW THEM HOW >> MOMENTUMNONPROFITS.ORG

LEARN HOW TO GAIN SUPPORT >> MOMENTUMNONPROFITS.ORG

Do you know what

ADVOCACY is?

IT’S PEOPLE SPEAKING UP FOR YOU, PLEADING YOUR CASE, FIGHTING FOR YOUR CAUSE. LEARN HOW TO FIND ADVOCATES >> MOMENTUMNONPROFITS.ORG

Do you know how to use

ADVOCACY?

WORD OF MOUTH IS TWICE AS EFFECTIVE AS PAID ADVERTISING. FIND OUT WHY >> MOMENTUMNONPROFITS.ORG

Do you exercise

ADVOCACY?

PEOPLE WANT TO BE A PART OF SOMETHING BIGGER THAN THEMSELVES. SHOW THEM HOW >> MOMENTUMNONPROFITS.ORG

DEEP INTO THE ORDINARY

COURSE \ THESIS

DEEP INTO THE ORDINARY

COURSE \ THESIS

Three PSA videos that focus on cer tain aspects of branding are used to inform and engage faith-based nonprofits. These are best utilized at conferences

>>> > >>> >> >> > >

>> >> >

> > >>> >> >> >> >>

>>> >>

and networking events.

>>> > >>> >> >> >>

>> >> >

> > >>> >>> >

>>> >>> >> >> > >>

COURSE \T THESIS YPE SYSTEMS

> >>> >>> >> >> >>

DEEP INTO THE ORDINARY

> >

> >>> > >>> >> >> >>

>>> > >>> >> >> >>

>>> > > >>>>> >>> >> >> >> >> >> >> > > >

> > >>> >> >> >> >>

> >

>>> > > >>>>> >>> >> >> >> >> >> > > > > >

COURSE \ THESIS

>>> >>

DEEP INTO THE ORDINARY

COURSE \ THESIS

> > >>>>> >>>> >> >> > >> >> >> >> > >> >

Visit: www.momentumnonprofits.org

It is where faith-based nonprofits can go to learn how to ef fectively integrate design into their branding, social media, website, fundraising ef for ts, and advocacy campaigns.

The website serves as the main deliverable. It is where all the research, information, and resources are housed.

>>> > > >>> >> >> > >

> > > > >>>> >> > >> >> >

>> > > > >>>> >> >> >> >>

DEEP INTO THE ORDINARY

>>> > > >>>>> >> >>> >> >> >> >> > > > > >

>> >> >> >

COURSE \ THESIS

>> >

DEEP INTO THE ORDINARY

>>> > > > >>> >>> >> >> > >

COURSE \ THESIS

> >> >> >> >>

> > >>

>> > > > >>>> >>> > > >> >> >>

DEEP INTO THE ORDINARY

+ CLICK ON IMAGES TO ENL ARGE

DEEP INTO THE ORDINARY

COURSE \ THESIS

DEEP INTO THE ORDINARY

COURSE \ THESIS

The website was designed to be mobile responsive so viewers have the ease and accessiblity to review from any type of device.

DEEP INTO THE ORDINARY

> > > > > > > >

POVERTY & PENCILS “LEARN TO DETECT GLIMMERS OF HOPE AMONG THE DEBRIS OF FAILURE.” MARTIN VENEZKY

DEEP INTO THE ORDINARY

COURSE \ VISUAL COMMUNICATIONS L AB

There is an extreme lack of education in many poor regions of Africa. This book explores those harsh truths and takes readers through stories that are pieced together using common materials found in Africa. The design brings combines hand-lettered titles with tangible objects such as torn paper and masking tape. The cover is wrapped in black linen paper, providing bold contrast to the book’s unique content, which pulls on the different senses and emotions of the reader. COURSE \ Visual Communications Lab INSTRUCTOR \ Jeremy Stout CATEGORY \ Print, Book SPECS \ 6”x 9”, 56 pages TYPOGRAPHY \ Hand Written PHOTOGRAPHY \ Becky Sehenuk

DEEP INTO THE ORDINARY

COURSE \ VISUAL COMMUNICATIONS L AB

DEEP INTO THE ORDINARY

COURSE \ VISUAL COMMUNICATIONS L AB

DEEP INTO THE ORDINARY

COURSE \T VISUAL YPE SYSTEMS COMMUNICATIONS L AB

+ CLICK ON IMAGES TO ENL ARGE

DEEP INTO THE ORDINARY

COURSE \ VISUAL COMMUNICATIONS L AB

An actual vintage school desk was used as a major visual element to support the content of the book. Hand written words are inscribed on the top of the desk and fill the inside walls. This writing style was carried through the pages of the book as call outs to the text.

The lack of education in poor regions of Africa.

Internal Causes

DEEP INTO THE ORDINARY

Environmental elements such as cement, dirt, and wood were used as background textures for each spread.

COURSE \ VISUAL COMMUNICATIONS L AB

DEEP INTO THE ORDINARY

COURSE \ VISUAL COMMUNICATIONS L AB

DEEP INTO THE ORDINARY

5 4.

5. 6 8

16 22 3 2

E8 2

FRAMES & FOCUS “THE SUN’S RAYS DO NOT BURN UNTIL BROUGHT INTO FOCUS.” ALEXANDER GRAHAM BELL

DEEP INTO THE ORDINARY

COURSE \ T YPE SURVEY II

William Klein:Witness William Klein was a photographer who captured the real world through out of focus photographs that were bold and “in your face.” The conceptual theme of this book links together frames of copy with strong photographs that guide viewers through the way Klein saw the world around him. As if looking through the lens of a camera, thin lines wrap around monospaced type and an intricate grid. Each page is a photographic shot in itself, lending emphasis on the beauty of Klein’s work. COURSE \ Type Survey II INSTRUCTOR \ Carolina de Bartolo CATEGORY \ Typography, Layout, Print SPECS \ 8”x 8”, 95 pages TYPEFACES \ OCRB PHOTOGRAPHY \ William Klein

DEEP INTO THE ORDINARY

COURSE \T T YPE YPESYSTEMS SURVEY II

DEEP INTO THE ORDINARY

COURSE \ T YPE SURVEY II

DEEP INTO THE ORDINARY

COURSE \ T YPE SURVEY II

+ CLICK ON IMAGES TO ENL ARGE

: 3 .5

4.5

E82

DEEP INTO THE ORDINARY

COURSE \ T YPE SURVEY II

Exposed crop marks frame the paragaphs of text within the book, and thin grid lines are used to control the layout of each out-of-focus photograph.

William Klein:Witness by Lane Anthony

William Klein is among the most important photographers of our time. Being fascinated with photography’s possibilities for dealing with the real world, he made a name for himself

through

capturing

out

focus

shots that were bold and “in your face.” Klein’s work has inspired an aesthetic revolution

and

has

beco m e

u niversally

acknowledged as an influential photographer for over 50 years. This book captures his life and the world he saw through his camera.

COVER

William Klein:

William Klein:Witness

Witness

William Klein:Witness by Lane Anthony

William Klein is among the most important photographers of our time. Being fascinated

Anthony

with photography’s possibilities for dealing with the real world, he made a name for himself

through

capturing

out

Masters of the Camera

focus

shots that were bold and “in your face.” Klein’s work has inspired an aesthetic revolution

and

has

beco m e

u niversally

acknowledged as an influential photographer for over 50 years. This book captures his life and the world he saw through his camera. FOLIO PRESS

FOLIO PRESS

by Lane Anthony

DEEP INTO THE ORDINARY

STARS & BRANDING “CREATIVITY IS THE POWER TO CONNECT THE SEEMINGLY UNCONNECTED.” UNKNOWN

DEEP INTO THE ORDINARY

COURSE \ NATURE OF IDENTIT Y

RITE AID REBRANDED Rite Aid is a chain of stores offering healthcare and consumer goods across the US. Their brand has needed a facelift for a number of years, as it has remained stagnant and disengaging. Through gaining an extensive understanding of the company’s core values and purpose, I developed an integrated identity system that brought new life to the brand. The new brand intersects clean lines and an iconic star in order to more accurately portray the personality of the brand and better reach their target audience. COURSE \ Nature of Identity INSTRUCTOR \ Gorden Mortensen CATEGORY \ Identity, Print SPECS \ Logo, Three 8.5”x7” Identity Books BINDING \ Becky Sehenuk

DEEP INTO THE ORDINARY

COURSE \ NATURE OF IDENTIT Y

DEEP INTO THE ORDINARY

COURSE \ NATURE OF IDENTIT Y

+ CLICK ON IMAGES TO ENL ARGE

DEEP INTO THE ORDINARY

COURSE \ NATURE OF IDENTIT Y

+ CLICK ON IMAGES TO ENL ARGE

DEEP INTO THE ORDINARY

COURSE \ NATURE OF IDENTIT Y

DEEP INTO THE ORDINARY

COURSE \ NATURE OF IDENTIT Y

DEEP INTO THE ORDINARY

The Graphic Standards book clearly explains the proper way to use the new Rite Aid logo. It provides examples of right and wrong ways to use it. It also includes details pertaining to the new brand, such as appropriate colors to use,

COURSE \ NATURE OF IDENTIT Y

DEEP INTO THE ORDINARY

COURSE \ NATURE OF IDENTIT Y

DEEP INTO THE ORDINARY

PERSONALITIES & PATTERNS

“TRUE CREATIVITY IS UNPREDICTABLE.” KIMBERLY ELAM

DEEP INTO THE ORDINARY

Wes Anderson is a filmmaker who develops surreal worlds that creatively breathe life into his characters who find ironic meaning through heroic action. The purpose of this project was to design a film festival featuring the work of a chosen film director. Focusing on the unique characters that vibrantly colorize Andersonâ&#x20AC;&#x2122;s films, along with eccentric textures and patterns, I developed a suite of collateral to provide stylistic branding and marketing pieces. COURSE \ Integrating Communications CATEGORY \ Print, Illustration, Packaging SPECS \ Catalog, Collector Cards, Poster, Matchbooks, CD, DVDs, Stationery, Jacket, Environmental Ads, Admission Tickets,

COURSE \ INTEGR ATED COMMUNICATIONS

DEEP INTO THE ORDINARY

+ CLICK ON IMAGES TO ENL ARGE

COURSE \T INTEGR YPE SYSTEMS ATED COMMUNICATIONS

DEEP INTO THE ORDINARY

COURSE \ INTEGR ATED COMMUNICATIONS

DEEP INTO THE ORDINARY

COURSE \ INTEGR ATED COMMUNICATIONS

A catalog was designed to introduce viewers to Wes Andersonâ&#x20AC;&#x2122;s films and the flow of the conference. It incorporates nolstagic colors and patterns with the bold characters featured in the films.

+ CLICK ON IMAGES TO ENL ARGE

DEEP INTO THE ORDINARY

A series of admission tickets were created to accommodate patrons attending the entire festival or just select films.

+ CLICK ON IMAGES TO ENL ARGE

DEEP INTO THE ORDINARY

COURSE \ INTEGR ATED COMMUNICATIONS

DEEP INTO THE ORDINARY

Wes Anderson is known for using many of the same acters in each of his films. His characters and their unique personalities are what really bring his films to life. I wanted to place an emphasis on these characters by designing collector cards showcasing each of them.

+ CLICK ON IMAGES TO ENL ARGE

COURSE \ INTEGR ATED COMMUNICATIONS

DEEP INTO THE ORDINARY

COURSE \ INTEGR ATED COMMUNICATIONS

Bright green jackets were designed for film festival staff to wear when interacting with film goes. Matchbooks covered in textures and patterns were created as takeaways as many of the characters in Andersonâ&#x20AC;&#x2122;s films smoke.

+ CLICK ON IMAGES TO ENL ARGE

DEEP INTO THE ORDINARY

COURSE \ INTEGR ATED COMMUNICATIONS

Wes Anderson had much consideration when it came to the soundtracks of his films. He incorporated whimsical, upbeat music from legends such as John Lennon and Paul Simon. A CD was compiled that brought together the best music from each of his films.

+ CLICK ON IMAGE TO ENL ARGE

DEEP INTO THE ORDINARY

COURSE \ INTEGR ATED COMMUNICATIONS

Six of Wes Andersonâ&#x20AC;&#x2122;s films were compiled into a two disk DVD set which were crafted thick matte paper stock detailed with patterns and drawn outlines of the film characters.

+ CLICK ON IMAGES TO ENL ARGE

DEEP INTO THE ORDINARY

COURSE \ INTEGR ATED COMMUNICATIONS

DEEP INTO THE ORDINARY

IMAGERY & INTERNET “THE RIGHT IDEA IS OFTEN THE OPPOSITE OF THE OBVIOUS.” ALEX F. OSBORN

DEEP INTO THE ORDINARY

Every year over one million children around the world are exploited by the global commercial sex trade. Tasked with building a robust website for an activist organization, I created an educational and captivating website that told the tragic story of child trafficking through emotionally charged photography, gritty textures, and contrasting colors. The website was both engaging and functional, bringing the organization to a new level of awareness. COURSE \ Digital Design Studio I INSTRUCTOR \ Tracey Rider CATEGORY \ Web Design, Content Strategy PHOTOGRAPHY \ Becky Sehenuk

COURSE \ DIG ITAL DESIGN I

DEEP INTO THE ORDINARY

COURSE \T DIG YPEITAL SYSTEMS DESIGN STUDIO I

ABOUT THE PROBLEM THEIR STORIES SAFE HOMES HOW YOU CAN HELP RESOURCES GIVE CONTACT THE ORGANIZATION

THE VISION

P.O. BOX 9857 SIMI VALLEY CA 93085

(CTT) is a non-profit organization that started in 2007. The founder, who will remain nameless for security reasons, took a trip to Thailand over 2 years ago and was exposed to the overwhelming crisis that is taking place. She saw first hand countless children being exploited through human trafficking, specifically sex trafficking. This organization was developed to change as many lives as possible through prevention programs, outreaches, rescue efforts, safe homes, and healing. CTT focuses their resources on at-risk children and youth, displaced peoples, refugees, and orphans in Thailand along the Thailand/Burma border. To learn more about CTT, please contact us directly. CONTACT

P.O. BOX 9857 SIMI VALLEY CA 93085

DEEP INTO THE ORDINARY

WHATâ&#x20AC;&#x2122;S HAPPENING?

X 9857 SIMI VALLEY CA 93085

( (CTT) is a non-profit organization that started in 2007. The founder, who will remain nameless for security reasons, took a trip to Thailand over 2 years ago and was exposed to the overwhelming crisis that is taking place. She saw first hand countless children being exploited through human trafficking, specifically sex trafficking. This organization was developed to change as many lives as possible through prevention programs, outreaches, rescue efforts, safe homes, and healing. CTT focuses their resources on at-risk children and youth, displaced peoples, refugees, and orphans in Thailand along the Thailand/Burma border. To learn more about CTT, please contact us directly. CONTACT

+ CLICK ON IMAGES TO ENL ARGE

COURSE \T DIG YPEITAL SYSTEMS DESIGN STUDIO I

DEEP INTO THE ORDINARY

COURSE \T DIG YPEITAL SYSTEMS DESIGN STUDIO I

ABOUT THE PROBLEM THEIR STORIES SAFE HOMES HOW YOU CAN HELP RESOURCES GIVE CONTACT THE ORGANIZATION

The vertical global navigation of the website decreases in size on all sub pages. When a specific tab is scrolled over an orange bar rolls out, revealing the local navigation pages.

P.O. BOX 9857 SIMI VALLEY CA 93085

HOME PAGE

SUB PAGE

THE VISION

DEEP INTO THE ORDINARY

I worked closely with the child trafficking nonprofit to gather compelling images of children being trafficked in Thailand/Burma. Each photo was then edited to fit the style and mood of the website.

COURSE \T DIG YPEITAL SYSTEMS DESIGN STUDIO I

DEEP INTO THE ORDINARY

+++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ + + + + + + + +00:05 +++++++++++++++++++++++++++++++++ + + + + + + + +00:04 +++++++++++++++++++++++++++++++++ + + + + + + + +00:03 +++++++++++++++++++++++++++++++++ + + + + + + + +00:02 +++++++++++++++++++++++++++++++++ 00:01 +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ + + + + + + + + + + + + + + + + + + + + + + + + “A + +PROBLEM + + + +WELL + + STATED +++++++++ + + + + + + + + + + + + + + + + + + + + + + + + +IS+HALF + + SOLVED.” +++++++++++++ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +JOHN + + DEWEY ++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++

TYPE & TIME

DEEP INTO THE ORDINARY

COURSE \ T YPE SYSTEMS

5/MINUTE=AIDS IN AFRICA Every five minutes, someone dies of AIDS in Sub-Saharan Africa. While that number is shocking and offensive, it is a fact that goes unnoticed by most people. The concept behind the book design focuses on statistics of AIDS, using mathematical symbols as visual elements, along with a partially exposed x/y axis grid. Its all woven together and perfectly bound, wrapped in a bold orange cover. COURSE \ Type Systems INSTRUCTOR \ Carolina de Bartolo CATEGORY \ Typography, Print SPECS \ 8”x 8”, 97 pages TYPEFACES \ Chaparral, Univers Light Ultra Condensed PHOTOGRAPHY \ Becky Sehenuk

DEEP INTO THE ORDINARY

COURSE \ T YPE SYSTEMS

DEEP INTO THE ORDINARY

COURSE \T T YPE YPESYSTEMS SYSTEMS

DEEP INTO THE ORDINARY

The photographic style used in this book focuses on crosses created in a natural environment. For this project I visited a number of cemeteries and mortuaries to gather images that supported the use of mathematical symbols while also layering with the reality of death.

COURSE \ T YPE SYSTEMS

+ +

DEEP INTO THE ORDINARY

COURSE \ T YPE SYSTEMS

+++++++++++++++++++++++++++++++++++++++++++ + + + + + +DEEP + +INTO + THE ++ + + + + + + + + + + + + + +COURSE + + \T+TYPE + SYSTEMS ++++++++++++++ ORDINARY YPESYSTEMS +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ +++++++++++++++++++++++++++++++++++++++++++ Custom infographics were designed to aid the reader in understanding the numbers and figures discussed in the content of the book.

+++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++ +++++++++++++

DEEP INTO THE ORDINARY

COURSE \T T YPE YPESYSTEMS SYSTEMS

DEEP INTO THE ORDINARY

> > > > > > > > > >

> - - - - - - - -

- - - - - - - -

- - - - - - - - - - - - -

> > > > > > > > >

- - - - - - - -

- - - -

AD O R E

- - - - - - - -

PATHS & PURPOSE “THE SPACE BETWEEN PEOPLE WORKING TOGETHER IS FILLED WITH CONFLICT, FRICTION, STRIFE, EXHILARATION, DELIGHT, AND VAST CREATIVE POTENTIAL.” BRUCE MAU

DEEP INTO THE ORDINARY

LIVE OUT A church in Southern CA was launching an intensive ministry initiative which brought together people from all walks of life to learn, invest, and serve with each other in global outreach. A lot of information needed to be communicated in a concise way. A system was developed to unify and coordinate the many layers of the project in a consistent way both verbally and visually. This system design carefully integrated with a timeline infographic. This provided the audience with an overview of the program and allowed them to assess whether or not they could become involved. CLIENT \ Cornerstone Community Church CATEGORY \ Information Design, Print, Illustration SPECS \ 6.25”x5” (18.5” unfolded) TYPOGRAPHY \ Whitney Book ILLUSTRATION \ Becky Sehenuk

CLIENT \ CORNERSTONE COMMUNIT Y CHURCH

> > > > > > > > > >

- - - - - - - -

- - - -

> > > > >

DEEP INTO THE ORDINARY

- - - -

- - - - -

CLIENT \ CORNERSTONE COMMUNIT Y CHURCH

- - - - - - - -

> > > > > > > > >

DEEP INTO THE ORDINARY

CLIENT COURSE\ T CORNERSTONE YPE SYSTEMS COMMUNIT Y CHURCH

+ CLICK ON EACH PANEL TO ENL ARGE

> > > >

- - - - - - - - - - -

- - - - -

> > > > >

> >

> > > > > > > > > >

- - - -

> > > > >

COURSE \T T YPE YPESYSTEMS SYSTEMS

> > >

- - --

DEEP INTO THE ORDINARY - - - - - - - -

Bright colors were used to differentiate the types of paths a person can take who participates in the program. An icon system was also developed to indicate the type of events that are foudn along the three paths.

DEEP INTO THE ORDINARY

The background color changes as the paths continue with each new color representing a new month along the timeline. This provided subtle contrast and easy understanding.

CLIENT COURSE\ T CORNERSTONE YPE SYSTEMS COMMUNIT Y CHURCH

...... ............ .................... ............................ ................................... .......................................... .................................................. .......................................................... ......................................................... .................................... .................................. .................................. . . . . . . . . . . . . . . . . . . . . . . . . . . . DEEP INTO THE ORDINARY

SYSTEMS & SOLUTIONS

“AS I ACTUALIZE, I UNCOVER.” MARTHA BUBET

DEEP INTO THE ORDINARY

INFORMATION DESIGN VIDEO Using archeology as a metaphor, I explored artifacts of my urban surroundings and created an interactive visual documentation of my findings. For this project I tracked design projects completed by an in-house design team at a large nonprofit. The purpose was to discover what types of projects were most requested and most effective. This video tells the story of my explorations and discoveries using information graphics. COURSE \ Information Design INSTRUCTOR \ Samantha Perkins CATEGORY \ Information Graphics, Motion Graphics, Video Production SPECS \ Video

COURSE \ INFORMATION DESIGN

DEEP INTO THE ORDINARY

COURSE \ INFORMATION DESIGN

+ SPECIAL THANKS

To the Academy of Art University for making me into the designer that I am today. Especially Anitra Nottingham for her undeserved support and her gentle pushes to always dig deeper. To Jeremy Stout who challenged me beyond measure and never settled for average. To my family and friends for their patience and encouragement every step of the way. To Lauren, who helped me believe in myself from the very beginning. And to my twin sister, Jenny, who was the biggest supporter and advocate of my work. I finished this because of her.