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Where there’s SMOKE, there’s
Fire Column by Tess Coody-Anders Photos by LIzz Daniels
T
he rising tide raises all boats. It’s a phrase President John Kennedy used in 1960 to promote the notion of American states working collaboratively to improve the overall economy of the country. Oft used since, it’s a favorite phrase of Main Street Director Kyle Kramm, only today he is talking about barbecue. Two weeks ago, Texas Monthly published its rankings of the Top 50 BBQ joints in Texas, only its sixth list since 1997. Significantly, Seguin’s own Burnt Bean BBQ unseated some perennial favorites to be named 4th on the list - barely a year into opening. Folks, no small business or Main Street Association has the marketing budget to buy the kind of advertising and exposure that this list generates. In fact, you cannot impute a dollar value to the reputational lift and credibility that such a recognition imparts.
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