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Manheim Park: the brand standards


The lion references the past logo as well as protection and loyalty within the community.

MANHEIM The bold sans-serif typography represents the strength and connection of individuals within the community.

table of contents

table of contents

overview 2 history 3 logo break down 4 typeface: print + web 5 color palette: print + web 6 manheim park logo do + don’t 7 manheim park logo color blocks do + don’t 8 manheim park lion mark usage 9 historic association logo 10 manheim park t-shirt 11 historic association collared shirt 12 manheim park hat 13 manheim park environmental signage 14 historic association business card 15 historic association letterhead 16 social network layout: facebook 17 social network layout: twitter 18 social network layout: website 19

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overview

It is an exciting time for the Historic Manheim Park Association as we work towards building community, safety and business, starting with a unified neighborhood logo and specific set of brand aesthetics. This brand standards guide is the core of our newly refined identity. The following pages help identify key elements in the aesthetic of our celebration and provide parameters for executing promotional materials for Manheim Park and the Historic Manheim Park Association.

overview

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history

The Manheim Park Neighborhood is between 39th Street and 47th Street, and from Troost Ave to The Paseo. Historic Manheim Park Association (formerly known as Manheim Park Neighborhood Association) began in 1985 and has been active in establishing community gardens, serving seniors and organizing regular clean up in the area.

map courtesy of Green Impact Zone of Missouri

history

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the logo manheim park

The logo is the unifying element for Manheim Park. The bold sans-serif represents the strength and stable connection of individuals within the community. There is a reference to the old logo with the continued use of the lion to represent protection and loyalty within the community. The images below dictates the smallest the logo should ever be presented, as well as the typographic and iconographic reasoning.

0.3 inch

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14 point

smallest the logo should be used

The lion references the past logo as well as protection and loyalty within the community.

The bold sans-serif typography represents the strength and connection of individuals within the community.

logo elements

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typogrpahy

print + web

Typography is a powerful tool in the development of a creative identity. It pulls together communication materials and makes them look distinctive. We celebrate the boldness of DIN 1451 STD in headlines while Perpetula Regular creates an easily read body copy. The two together create a strong mesh of both old and new at this time for the Historic Manheim Park Association. The correct fonts for the appropriate platform should be utilized to create a holistic platform.

print headline: din 1451 std

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz0123456789 print body copy: perpetula regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz0123456789 web headline: ropa sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz0123456789 web body copy: volkorn

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz0123456789 brand typeface

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color palette

The collection of colors were chosen to represent Manheim Park and the Historic Manheim Park Association based on the connotations associated with each of the colors. Yellow represents a mixture of happy, warmth and character. It was chosen as the main color to represent the friendly and energetic community. Gray-blue represents calm and security. Red-orange stands for a mixture of passion, attention, creativity and culture. Turquoise represents trust, sustainability and balance.

PRIMARY SECONDARY

PMS 143 C0 M32 Y87 K0 R241 G18 B52 # F1B434

color palette

PMS 5455 C17 M4 Y6 K4 R191 G206 B214 #BFCED6

PMS 7417 C1 M83 Y85 K0 R224 G78 B57 #E04E39

PMS 7708 C100 M18 Y12 K59 R0 G86 B21 #005670

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do + do not logo manheim park

Below you will find the Manheim Park logo in its various brand colors. There is some possible options of how to use the logo by itself, as well as ways to not modify the logo. To create a successful program awareness, it is imperative that the logo not be altered in any way. Do not stretch logo or text and do not overlap text on logo. do

do not

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logo manipulation guides

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color usage logo manheim park

Below you will find the Manheim Park logo on top of different color blocks. There is some possible options of how to use the logo with color blocks behind, as well as ways to not use the logo and color blocks. To create a successful program awareness, it is imperative that the logo not be altered in any way. do

logo color combinations

do not

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brand mark usage manheim park

Below you will find the mark that can be used without the supporting text of Manheim Park. To create a successful program awareness, it is imperative that the mark not be altered in any way. The smallest size of the mark that should be used in materials, while still allowing easy visibility, is shown below.

0.3 inch

smallest the mark should be used

brand mark usage

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the logo historic association

The visual mark is the unifying element for the Historic Manheim Park Association. It is a slight variation off of the Manheim Park logo, thus allowing a visual connection to the area but also allowing the Historic Association to have its own mark.

0.8 inch

HISTORIC

HISTORIC

HISTORIC

HISTORIC

MAN HEIM

MAN HEIM

MAN HEIM

MAN HEIM

ASSOCIATION

ASSOCIATION

ASSOCIATION

ASSOCIATION

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HISTORIC

MAN HEIM PARK

ASSOCIATION

8 point

25 point

7 point

smallest the logo should be used

historic association logo

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shirt application manheim park

This page shows some of the possible logo usage of Manheim Park on t-shirts of various colors in various layout options.

MANHEIM PARK MANHEIM PARK

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MANHEIM PARK

promotional materials

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collared shirt historic association

This is a possible design for the Historic Association’s Board Members to stand out, as well as create a unified front. The use of an officer top also allows the visual identity of the neighborhood to continue to expand.

HISTORIC

MAN HEIM PARK MAN HEIM HISTORIC

ASSOCIATION

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ASSOCIATION

HISTORIC

MAN HEIM PARK MAN HEIM HISTORIC

ASSOCIATION

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ASSOCIATION

promotional materials

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headwear manheim park

This page shows possible uses of the logo, logo mark and colors in the form of a baseball cap and one beanie. Any of the colors can be used for the hat material and the logo.

HATS

MANHEIM

promotional materials

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street signage manheim park

environmental signage

This page demonstrates how color and logo mark can be used to visually bring together a neighborhood through more street signage and slight modifications of current street signs.

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business card historic association

The following pages provide a possible usage of the Historic Association logo on a business card with board member, name, position and contact information on the reverse. Below is an example of a two-sided card, as well as a one-sided card.

HISTORIC

MAN HEIM PARK

ASSOCIATION

MANHEIM PARK Seft Hunter, Ph.D.

(816)866-0198 info@sefthunter.com

MANHEIM PARK Seft Hunter, Ph.D.

(816)866-0198 info@sefthunter.com

business materials

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letterhead

The following page provides possible letterhead layouts for the Historic Manheim Park Association and Manheim Park.

HISTORIC

MAN HEIM PARK

ASSOCIATION

P.O. Box 32591, Kansas City, MO 64171 | discovermp.com

business materials

P.O. Box 32591, Kansas City, MO 64171 | discovermp.com

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social media layout

social media layout

This page provide a visual foundation for how the above mentioned elements come to life for the Manheim Park on the Facebook page. Feel free to use any image that either promotes an upcoming event or positively visualizes Manheim Park.

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social media layout

social media layout

This page provide a visual foundation for how the above mentioned elements come to life for the Manheim Park on the Twitter page. Feel free to add imagery to the banner that positively visualizes Manheim Park.

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social media layout

social media layout

This page provides a visual foundation for how the above mentioned elements come to life for the Manheim Park’s website. This is another way to keep the visual aesthetic of the Historic Manheim Park Association consistant with all promotional pieces.

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rebranded 2013

Historic Manheim Park Brand Standards. Effective 1-11-2014  
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