Seen Studios Creds

We create brand environments with purpose.

Design Solutions

Production Facilties

Project Delivery

Acne Studios

Global Roll-out

Creating something new out of something familiar, we brought Acne Studio’s FW22/23 Fashion Show in Paris to stores worldwide.

This project saw us design, produce and install these carpeted fixtures in London, New York, LA, Paris, Milan, and Stockholm. The fixtures, made to look as though they had been hand sawed out of Acne’s FW22/23 Fashion Show in Paris stand as an ode to Creative Director, Jonny Johansson’s, Fall/ Winter vision: creating something new out of something familiar.

Connecting brands with communities

Exploring sustainable solutions

Nike Re-use & Refurbish

A long term partnership with Nike allows us to look at the lifecycle of the materials and display units in the long run and re-design using the existing elements project after project.

Designing harmonised customer journeys

Designing Harmonised Customer Journeys

Introduction

Our strategic ACA framework evaluates our insight and demographic research to design a harmonious customer journey leveraging physical, social and digital opportunities.

In order to build a solid foundation we must take in consideration your target audience, environmental context and your brand values.

How we design & activate

Bally Haus Regent Street Store

London

2530 sq ft

Finalist, Commercial Building Interior, Surface Design Awards, 2022

For the launch of Bally Haus London we designed a range of furniture and mid-floor fixtures that tell the story of London’s foundations and future innovations.

The bricks and rammed earth took inspiration from London’s geological and cultural history of innovation. Sustainability was a driving force and led to us collaborating with the materialist James Shaw to create mid-floor pieces, footwear risers and bookends using Shaw’s unique hand extruded post-consumer plastic techniques. The store’s colour palette was inspired by the London born, J.W Turner and his impressionist paintings of the Swiss Alps. It references nature intertwining with the man made and celebrates the Swiss/British relationship.

Nike x AGR Nike Town London

1 week pop-up

London, 1050 sq ft

Nike x AGR capsule collection. We worked with both brands to organise an event and full takeover of the 1st floor cube in Nike Town on Oxford Street. AGR is an urban streetwear brand based in South East London and have produced a one off line of exclusive product which has been repurposed and upcycled using Nike & AGR dead-stock and ex-campaign assets as part of Nike’s Move to Zero initiative.

We’ve designed the space to highlight the unique nature of these products by upcycling and repurposing ex-campaign assets and fabric graphics in both the graphic design and production build elements in the space. Our approach with the design was to create unique and ownable details & furniture for the brand, from garment rails with AGR knit overlayed, a Nike swoosh upholstered in Nike & AGR’s deadstock to packaging made from previous campaign lightbox graphics.

Future of Fashion

Hosting an open talk with industry leaders and pioneers discussing the sustainability initiatives that fashion brands can empower to create a more sustainable future.

Regenarative Momentos

Unique takeaways from the shopping experience that are made from deadstock - all one of one items.

Re-use Workshop

Hosting a workingshop to allow guests to bring in deadstock clothing items, and with the help of a workshop host and seam technician, put together a range of different items.

Jimmy Choo Café

Harrods

2 months pop-up

London

586 sq ft

The creation of Choo Café with client, Jimmy Choo, saw us design, produce and install this iconic and very pink, fully functioning café in the renowned ‘Show Heaven’ zone in Harrods.

Without a doubt, one of our biggest and boldest projects to date, our design narrative was inspired by the brand’s most recent signature colour, fuchsia. The space boasts plush pink carpets and mirrored gold accents, alongside 70’s inspired modular seating upholstered in pink Melton Wool.

Host to Jimmy Choo’s take on a classic British afternoon tea, we designed and produced branded crockery and cutlery to set the scene alongside a menu of English teas, picnic sandwiches, cakes and pastries, all topped with an edible JC logo.

Design direction

Jimmy Choo Café

Immersive Colour

Bold use of colour, which contrasts against the space and transports the visitors to a new realm.

Reveal Moments

Moments of wonder happen through unexpected changes of colour.

Cinematic Cafe Aesthetic

Signature pieces and detailing which immerse the visitor in Jimmy Choo’s imagined cafe.

Interior Contrast

Elements which compliment and contrast against the characterful nature of the Egyptian Escalator.

Branded Crockery

A unique selections of plates and cutlery further enhance the experience.

Jimmy Choo Press

In homage to a favourite cafe past time, we will produce a set of Jimmy Choo inspired Newspapers to provide some reading material to guests.

Type Detailing

Typographic moments which take the best from grand cafe design and celebrates Jimmy Choo as a brand.

Jimmy Choo Café

Bally Meatpacking, NYC

We partnered with Bally to design their new U.S. Bally Haus Flagship Concept in New York’s vibrant Meatpacking District. Situated in a district which is a lifestyle hub for the local community, the store was designed to seamlessly fit in with its surroundings and create a lifestyle-driven hub.

We designed the space with flexibility and sustainability in mind. The layout is fully adaptable, allowing it to serve as a multifunctional space that transforms selling into entertaining, with modular fixtures and furniture lending themselves to cultural events.

Online to offline touch points were featured throughout, grabbing the curiosity of consumers and providing new ways of engagement, leveraging digital integration to support the customer experience and ensuring that engagement stays core to the Bally strategy.

It was exciting to work with Bally and see them bring their classic style to the heart of the traditionally industrial Meatpacking District.

CUSTOMER EXPERIENCE LED BROADCASTING EVENTS & TALKS

Concept - A Rich Community Platform

Rich meatpacking district architecture

The rich red and terracotta tones of the Meatpacking district’s brickwork give respect to the past industry of the area.

Where the grid meets contrasting angle

Gansevoort is the exact moment the Manhattan grid takes a contrasting angled turn.

Sprint & winter equinox

The Beautiful hues of red and orange given by the sunset that lines up perfectly with the Gansevoort - bringing local community together for the moment.

Bally Haus Flagship Store

Photography

Bally Haus Flagship Store

Casablanca

Selfridges

Manchester

We teamed up with Paris-based brand Casablanca to develop, produce and install another pop-up at Selfridges – this time over in Manchester launching the SS22 collection.

The collection was inspired by the Memphis movement that came out of Milan in the 80s, which features bright colours and cartoonish shapes. Titled ‘Masao San’ after Creative Director Charaf Tajer’s close friend, the collection represents a homage to friendship.

Billionaire Boys Club Selfridges

London

Designed, produced, and delivered by us, we were challenged with transforming the Billionaire Boys Club concession stand in Selfridges into a bespoke Billionaire Boys Club-style mission control room, a nod towards the brand’s iconic Astronaut motif. Designing the space to be fully interactive, we kitted out the mission control booth with functioning vintage buttons and control dials, integrated screens playing animated branded content and, of course, a big red button.

We also installed a delayed CCTV camera into the space, streamed straight onto the integrated screens, this function meant shoppers could watch themselves interacting within the space. Both a perfect content capture moment and a cool nod to the control room scene within the design of this unified and hands on space.

Billionaire Boys Club

Photography

Billionaire Boys Club

Photography

Casablanca Selfridges

Manchester

We teamed up with the emerging fashion brand Casablanca to launch their latest collection at Selfridges in the atrium space, with a striking splash of colour.

Our production aimed to honour the brand’s Moroccan heritage as soft shapes, rustic tile plinth toppers and warm bright colours were weaved into the space, providing the perfect backdrop for the Autumn/ Winter collection.

The pop-up featured a variety of the brand’s A/W 2021 collection as well as a wide selection of their first womenswear collection. All of which was inspired by the high-octane world of Monaco’s casinos and Grand Prix. The collection was showcased within a series of bespoke cladded arches, which also utilised the colourful AutomneHiver 2021 “Grand Prix” collection graphic as an impactful backdrop to set the scene.

We were very proud to play such a pivotal part in Casablanca’s push into the womenswear retail space and went on to complete their Harrods popup too.

Nike Join

London

To Nike a events with day Mirrored seating, up for activation also photoshoot studio Interactive the every holders crews

Colourful Collaborations

Delivering some of the best moves and vibes in the city, in between classes and performances members were welcomed into the space across the weekends with a series of activations, programmed by us. From tooth gems and hair braiding to AF1 customisation stations in the Makers Studio with Customs by J1, Sabina Silver and Slow Projects, the space boasted the true meaning of experiential retail.

Live In The Space

Putting the dance floor to perfect use, the space was home to our first NTC live session with Trina of The Curve Catwalk, a Twerk Masterclass with Bami of Twerk After Work, a 2-day takeover with Peckham-based, The Movement Factory and last, but by no means least, the NikeTown London Battle with Aim Collective.