LO4 Student can generate, develop and test sustainability-driven business ideas and opportunities

Understanding

1.4.1 Student understand how to find good sustainable business

Ewout Boer eboer@rocfriesepoort.nl Jeroen Huisman jhuisman@rocfriesepoort.nlout

Design thinking https://www.youtube.com/watch?v=_r0VX-aU_T8

Design thinking and sustainability https://www.youtube.com/watch?v=w0afmCPpjws

Questions about the video’s Small brainstorm session about design thinking and sustainablility

Show the video about design thinking. Let the students answer the questions and discuss them in class.

Show the other video about design thinking and (sustainable) business ideas and do a small classical brainstorm session.

This task can be done in groups or individually.

Watch the videos together or individually and let the students answer te questions. Discuss the answers in class.

Do a small brainstorm session to check if students understand the design thinking method.

LO4 Students can generate, develop and test sustainability-driven business ideas and opportunities

Understanding

1.4.2 Student can explain what a sustainable business idea is and develop their Critical Thinking

Ewout Boer eboer@rocfriesepoort.nl Jeroen Huisman jhuisman@rocfriesepoort.nlout

Critical thinking https://www.youtube.com/watch?v=HnJ1bqXUnIM https://www.youtube.com/watch?v=dItUGF8GdTw

Prototyping (Step 4&5 Design Thinking) https://www.interaction-design.org/literature/article/stage-4-in-the-design-thinking-processprototype#:~:text=Prototypes%20are%20often%20used%20in,implemented%20solutions%20have%20been%2 0successful.

Phase 1: Empathizing https://www.liberatingstructures.com/3-nine-whys/ (Form a group) https://github.com/open-design-kit/opendesignkit/blob/master/resource-materials/personaworksheet.png (Create persona’s) http://opendesignkit.org/methods/journey-maps/ (Create customer journey)

Phase 2: Defining https://designsprintkit.withgoogle.com/methodology/phase2-define/assumptions-mapping (Brainstorm + teamgoals) https://designsprintkit.withgoogle.com/methodology/phase1-understand/hmw-voting (Brainstorm + teamgoals)

Phase 3: Ideation https://designsprintkit.withgoogle.com/methodology/phase3-sketch/crazy-8s (Creating sustainable business idea’s) https://designsprintkit.withgoogle.com/methodology/phase3-sketch/crazy-8s-sharing-andvoting (Creating sustainable business idea’s)

Phase 4 & 5: Prototyping/Testing

Exercises in prototyping

Show the videos of critical thinking to the class/group. Discuss the answers in class.

Before starting the exercises in the design thinking process, make sure the class is divided into small groups.

Use the reader and exercises and follow the steps in the design thinking process. Discuss the outcomes in class or give feedback tot the seperate groups.

It is possible to re-use the video’s about design thinking from the first step (LO 1.4.1)

In this task the students should work in small groups. Give the groups feedback on the exercises or discuss them in class. Start each step with some information about the specific step in the design thinking process. You can re-use the video’s from the first step (LO 1.4.1)

LO4 Students can generate, develop and test sustainability-driven business ideas and opportunities

Understanding

1.4.3 Student understand how to present their sustainability-driven business ideas and opportunities

Ewout Boer eboer@rocfriesepoort.nl Jeroen Huisman jhuisman@rocfriesepoort.nlout

In the reader there is theoretical information about pitching

Practical tips: Watch this video (2 mins): https://www.youtube.com/watch?v=w28idSfNBNc a video with 3 tips, short, concise and to the point.

How to Pitch a Business Plan That Convinces Your Critics: https://www.youtube.com/watch?v=38v6cDzxpUg – a videos about an organic soap company preparing for their pitch.

Examples and templates for elevator pitches: https://toggl.com/blog/elevator-pitch-examples an article about elevator pitching, with sereval examples of pitches.

Create an elevatorpitch based on the prototypes created in step 2.

Show theory to the class and discuss about what is most important in an elevator pitch.

Use the template pitch canvas and let the students fill in the template for their own sustainable business idea.

Let the students pitch their idea from the previous step (Prototyping) in front of the group and give students the opportunity to give feedback on each others elevator pitches

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Let the students work in the same groups as in the previous step. The theory can be shown in class and as a teacher you can start a group discussion about pitching. Let students give feedback on each others pitches.