Till this day we use word of mouth, publicity and celebrity endorsements, which usually include pro makeup artists, models, singers and actresses. We have broken the traditional industry way of selling products and we have always believed in earning our customers and not buying them. We pride ourselves in being one the first beauty brands to truly embrace social media to communicate with our customers. Since 2008, M.A.C has been offering trend insights and a glimpse of what happens backstage at major fashion shows.
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