Theme B1: Voices and choices B

(i) WHAT

Parent-child relationships of this generation are evolving from an authoritarian “you listen to me” to a more democratic, partnership-based “I’m listening to you”.

84% 8%

OF MILLENNIAL PARENTS OF GEN Z PARENTS

AGREE OR STRONGLY AGREE THAT “I DECIDE WHAT IS BEST FOR MY CHILD/CHILDREN”

In a similar vein, gen Z parents’ decisions are guided by what interests their children.

VS VS

75% 1%

OF GEN Z PARENTS OF MILLENNIAL PARENTS

FOCUS MORE ON THEIR CHILDREN’S INTERESTS AND HOBBIES THAN THEIR OWN PARENTS DID FOR THEM.

“I want my child to consider me as a friend.”

Female, 21, gen Z parent

“This is what makes us different from our parents. We give our kids choices. They are the decision makers of their lives; we are the guardians.”

Female, 30, Millennial parent