1 minute read
Theme B3: Pursuit of happiness
What
Above all (yes, even success and riches!), both gen Z and millennial parents want their children to be happy.
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THE ONE THING THEY MOST WANT THEIR CHILDREN TO BE WHEN THEY GROW UP
“My idea of an ideal family is one where my kid feels happy and safe doing what they want.”
“I hope my child can be healthy and happy every day. That is my biggest hope for him.”
“As long as they can fend for themselves and be happy, they are good to go.”
Female, 36, millennial parent Gen Z parent, open-ended survey response Gen Z parent, open-ended survey response
