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SUITE 182 T 206.763.0100 F 206.763.1018

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Community Spotlight:

The Sharehouse Our goal is to be the place

to donate still useful household furniture and other items.


Northwest Design Awards

The 13th Annual Northwest Design Awards Competition opens with new categories that celebrate unique projects and small design firms.


Marketing Insight

Story is a powerful thing. No illusion. Mystique is no longer the goal. People want to hear your story and find the parts that resonate for them.

Photo: Baker Knapp & Tubbs, Barbara Barry Collection

Cover photo: Robert Allen’s Drapery Hardware Collection

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Photo: Barclay Butera Lifestyle Collection | Sutton Plantation Post Bed | Michael Folks Showroom

I t ’s a l l o n l i n e v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. c o m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n

from the editor We talk so much about transparency these days, I think hoping that like the infamous Ghost Car—the see-through Pontiac built by General Motors for the 1939-40 New York World’s Fair—customers and the world at large can see the inner workings of our respective businesses. It’s about trust—and of course, no proverbial smoke and mirrors. We’ve been busy at SDC talking about 2012, and the conversation has inspired our own turn at laying out some simple, unembellished truths: Truth #1: Building occupancy isn’t where we’d like it, and we anticipate the next few years will see gradual, cautious growth. There will be new showrooms, but they will more likely be smaller spaces that allow companies and manufacturers to more carefully test the Seattle market. In light of this current landscape, we continue reaching out to prospective showrooms on a national level, connecting existing showrooms with new lines to diversify their available product mix, and supporting local design experts interested in opening new, multi-line showrooms. Truth #2: Success of the design center is intrinsically linked to viability of the showrooms, and we remain committed to offering support. A few showrooms have left the building, whether for retirement, other locations or after closing down in response to the challenging economy, but most have stayed and more are arriving. We will continue to make every reasonable effort to accommodate changing business needs. Truth #3: Our big goal is to be your trusted design resource in the region—resource for a broad range of products and price points, education that ignites your creativity and business acumen, and programs that enable you to maximize your business and service. Simply put, the entire design center equation begins with you choosing to source products here. We recognize that, and are working to get you here. There’s a lot going on, and we have big goals. I think you’ll find exciting information in this issue, including a fantastic array of new products, details about new showrooms, and a call for entries for the 13th Annual Northwest Design Awards (with new project categories). Enjoy the exploration. And yes, for any who know me, random auto references are in all likelihood a singular event—my awareness is only the result of having seen a recent news story about the Ghost Car going to auction. Random it may be, but it helped make the point!

Craig Cross

bydesign Creative/Editorial Director | Craig Cross 5701 Sixth Avenue South

Marketing/Advertising | Sara Jane Coe

Suite 378

Seattle, WA 98108

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To subscribe:

sdc momentum Entrepreneurial Spirit: Jennifer Garvey | New Showroom Owner You’ve known her as helpful showroom

A. My big take aways were about the importance of developing a

manager Jennifer Lyzanchuk, then

strong relationship with vendors, providing excellent customer

she got married and became Jennifer

service, and focusing on my niche (I cannot be all things to all people).

Garvey, and now we introduce Jennifer down with us for a few minutes to talk

Q. Tell us something most people don’t know about you. A. I went into college intending to major in some form of engineering. It

about her new life as showroom owner.

was my dream to become an astronaut. Once I started taking elective

Garvey—the showroom. Jennifer sat

classes in art and design, I realized that was the direction I needed



getting into the showroom

business right now?




to go.


I am excited about being my

Q. If you have time to read while you’re establishing a business, what are you reading?

own boss and being able to

A. I haven’t had much time for reading, so when I have, I’ve been keeping

create a fresh look in the

it light. Right now I am reading a book a friend recently published:


The Things You Find on the Appalachian Trail, by Kevin Runolfson.

Q. Tell us about your plans for the showroom—new products, new Q. What is your favorite indulgence? A. That is a tough one. I would say that it is a toss-up between cupcakes merchandising, new services? and massages. I LOVE cupcakes! A. I am lucky to be working with such wonderful vendors who are sending new, exciting product. I am also speaking with several lines which will bring a new vibe.

Q. You are introducing your husband, Ned, to the showroom world— how is he doing with all this new information?

Q. You worked with Elinor & Verve for nine years—what are the three A. He is amazing. Ned has jumped right into this new world. He has big things you learned about this business during that time?

been answering phones and learning our fabric and furniture lines.

Community Spotlight: The Sharehouse No one ever thinks it will happen to them. Homelessness creeps up—the economy goes bad, a catastrophic illness results in enormous medical bills and the insurance runs out, a person flees domestic violence—and suddenly, you find yourself in a shelter with only the clothes on your back. After a year or more working with a case manager, you have a small apartment and feel you’re on the road to stability again. But wait—you left your furniture and other essentials when you became homeless, so you have no bed, couch, dishes, cookware or blankets. That’s where The Sharehouse comes in. For 21 years, The Sharehouse has been receiving and collecting donated furniture and other household goods and distributing them to homeless families and individuals as they are about to reenter permanent housing. More than 42 percent of The Sharehouse recipients are women who have fled domestic violence; 62 percent are women raising children. Our recipients have worked hard to get back on their feet. Moving into an empty home or apartment doesn’t take them far from homelessness, and enabling recipients to choose furniture and other items (including art and decorative items) improves the likelihood of a successful transition.

A 7 year-old girl chatted with me as she and her mother were waiting for their appointment. They had fled a very violent home a year earlier, and were finally in an apartment. She was so excited to be back in school, and was looking forward to playing soccer. When the appointment was over, she came back to my office clutching a quilt printed with soccer motifs (made by a wonderful Sharehouse volunteer). “Look, lady,” she said. “Now I’m real again.”

You can help with your financial support, above all. The Sharehouse has such limited space that it is turning down donations at a rate of 4 to 1. We need more space, more crew and two new trucks. We need to increase our donation pick up area to include all of King County. Our goal is to be the place to donate still useful household furniture and other items. For more information about making a tax-deductible donation to The Sharehouse, please visit us at

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A nnual In the event of insufficient or inadequate entries, Seattle Design Center reserves the right to cancel the contest and refund entry fees or restructure the categories in such a way as to permit fair and proper judging of entries received. Seattle Design Center is not responsible for lost, misdirected or delayed mail.


Winners of the competition will be notified by January 20, 2012. Winning entries will be announced publicly at the Northwest Design Awards Gala, Thursday, March 8. One crystal obelisk given per winning firm.

call for entries

Seattle Design Center celebrates extraordinary interior design with the 13th Annual Northwest Design Awards competition. Enter your best projects for the chance to be recognized for work that defines design in the region. Competition now open | Closes 5:00 p.m. November 18, 2011

will be recognized with a featured designer profile for one year on (profiles will be promoted via an online advertising campaign) and asked to provide design tips or other content for the design center’s website and/or social media platforms.

Winners in Student Categories

will receive 1st place: $1200,

2nd place: $750.

Awards presented at the Northwest Design Awards Gala March 8, 2012

All Winning Projects will be posted to and represented in press release issued to local and regional media.

to enter

By acceptance of prizes, finalists consent to the use of their names and/or photographs for publicity purposes without further compensation. All entries will be shared with editors. Void where prohibited by law. All federal, state and local regulations apply.

All design trade professionals and firms working in the Pacific Northwest (Washington, Oregon, Idaho, Montana, Western Canada and Alaska) are eligible to enter. Trade organization affiliation is not required. All interior design projects completed between 2007-2011, published and unpublished, are eligible. Designers may not enter the same project in multiple categories. Students must be enrolled at a design school in the Pacific Northwest at time of entry.

Mailing Your Entry:

All entries and entry fees must be received by 5:00 p.m. November 18 in the Seattle Design Center management office. Mail completed entries to: Northwest Design Awards, Seattle Design Center, 5701 Sixth Avenue South, Suite 378, Seattle, WA 98108. If mailing your payment, make checks payable to Hines REIT Seattle Design Center, LLC. Entries received without payment will be disqualified. Entry fees are nonrefundable. One check may be used to cover multiple entries.

Entering Online:

Visit to utilize our online Northwest Design Awards entry process. The site will be closed at 5:00 p.m. November 18. The online entry process allows you to quickly upload your project photos, floor plans and project profiles to our secure server. Once your entry has been submitted, pay the entry fee via our pay center, print the entry confirmation page, capture necessary signatures (yours and client’s) and mail or scan/email the confirmation to

Photo Release: Entrants grant producers of the Northwest Design Awards, Seattle Design Center, the right to reproduce project images for promotional purposes. Producers also assume all entries are the works and property of the entrant and that clients of the assumed projects have given their permission for this entry. Seattle Design Center is not liable for any copyright infringement on the part of the entrant. Entry materials become the property of Seattle Design Center and will not be returned. Do not submit originals.


To ensure impartial judging, all entries are judged through an anonymous process by a select group of industry leaders. Judges will consider proportion, composition, use of space, lighting, materials and appropriateness for each entry. Student entries will be judged on the ability to communicate a design concept and the skill of the presentation. Jury selection had not been completed at time of printing, but SDC anticipates a panel of 5-6 distinguished jurors from outside the Pacific Northwest region.

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Winners in Professional Categories


All materials must be included for consideration. Incomplete submissions will be removed from judging and entry fee(s) reimbursed. [ ] Entry Form: One copy of a completed Northwest Design Awards entry form. To complete online entry or download a printable version of the form, visit Information will be reproduced in published materials exactly as it is written. [ ] Images: Include CD with the assigned number of digital images listed under each category. Digital images must be a maximum of 72 dpi and 1024x768 pixels – horizontal or vertical — OR — Upload the assigned number of digital images listed with each category. Digital images uploaded should be a minimum of 640x480 pixels – horizontal or vertical. Label all image files for each category with the firm name and category name. (For example: Jones Design_kitchen_A, Jones Design_kitchen_B). To ensure fairness, do not print or embed your name or firm name on any submitted materials or images. [ ] Project Profile and Client Permission Form [ ] Floorplans: An 8.5 x 11 inch copy of the project floorplans with or without furnishings—you may use more than one page, but keep size to 8.5 x 11 inch paper. Where available, provide pre- and post-remodel floorplans. Oversized or folded plans will be discarded. [ ] Fee: Entry fee of $50 per entry. No entry fee for students. EARLY BIRD RATE: Enter by October 14 and the registration fee is only $30. Checks should be made payable to Hines REIT Seattle Design Center, LLC. Receipts will not be issued. Please use a copy of your entry form as your receipt.

defini ininng

official entry

Complete the following and submit your project materials and entry fees—$50 per entry / $30 per entry if submitted by October 14. There is no limit to the number of entries. Entry form may be duplicated for additional entries. Deadline 5:00 p.m. November 18, 2011.

Category (please check one) [ [ [ [ [ [ [ [

] ] ] ] ] ] ] ]

Bathroom — 2 before / 5 after digital images Commercial (healthcare, civic spaces, office) — 2 before / 5 after digital images Hospitality — 2 before / 5 after digital images Kitchen — 2 before / 5 after digital images Outdoor Living Area — 2 before / 5 after digital images Whole House (less than $400,000 toward interior architecture and design) — 2 before / 8 after digital images Whole House (more than $400,000 toward interior architecture and design) — 2 before / 8 after digital images Student — 5 digital images of renderings and/or elevations

[ [ [ [ [ [

] ] ] ] ] ]

Best Individual Room: Contemporary — 2 before / 5 after digital images Best Individual Room: Traditional — 2 before / 5 after digital images Exotic Retreats (Yacht/Jet/Unique Spaces – not primary residence) — 2 before / 5 after digital images Most Innovative Design Component (stair, water feature, entry doors, unique finish work) — 2 before / 5 after digital images Modest Budget, Big Impact (projects less than $30,000) — 2 before / 8 after digital images Small Design Firm Luminary (projects by firms with less than 5 employees) — 2 before / 8 after digital images


Designer Entry (please print or type clearly) Entrant’s Name Firm Name Street Address City Phone Email Project Name Local Magazine/Newspaper for Possible Winner Recognition

(as it should appear on the award)

State Fax


Student Entry (please print or type clearly) Student’s Name Street Address City Phone Email School Name City Phone Project Name Instructor’s Name Campus Magazine/Newspaper for Possible Winner Recognition

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(as it should appear on the award) State Fax


State Fax



Project Profile (required) Describe the principal design challenge/goal and resolution

Describe the secondary design challenge/goal and resolution

Describe any special considerations

Square footage Indicate any sustainable products and principles incorporated in the design

Lines/Manufacturers selected for project (This information will not be shared with judges.) 1. 2. 3.

Client Permission (required / not required for student entries) My signature confirms that the designer submitting this entry provided professional design services for me, and I release those services to be displayed for promotional purposes related to the Northwest Design Awards. I certify all of the information provided with this submission is accurate to the best of my knowledge. Seattle Design Center shall not be held responsible for any inaccuracies in submissions, verifying credits, investigating complaints, or settling disputes between design professionals, participants or owners of the projects. Client’s Name(s): Signed:


Designer Permission (required) My signature confirms permission for my work to be entered in Seattle Design Center’s Northwest Design Awards Competition. If my work is awarded, I grant Seattle Design Center the right to publish photographs of my work in design center social media or any design center publication, print or digital, including by design newsletter and the design center’s website at Designer Name(s): Signed:


Has this project been published? (This will not affect your chances of winning.) [ ] Yes [ ] No


If yes, where?

[ ] Entry Form

[ ] Images

[ ] Project Profile

[ ] Client Permission Form

[ ] Floorplans

Mail entry packets to: Northwest Design Awards, Seattle Design Center, 5701 Sixth Avenue South, Suite 378, Seattle, WA 98108

[ ] Fee

cover story

Marketing Insight: Be Current, Real and Available By Craig Cross

By 10:00 a.m. on any given day, I have opened and read 50 emails,


In the wooing phase with potential future clients, you commit

discarded the obvious promotional fluff, responded to and deleted

to sustained messaging because your audience will change,

the quick ones, and sorted through those that require more

moving from general prospect to first date to wedding

extensive follow-up prior to responding. I’ve opened my Facebook

vows, over and over again. There is an easy assumption that

page (for business reasons, of course), have seen the most current

the same love note you used with a previous generation of

news feed, and responded to friend requests. And then to research a

prospects will work again, but our well published world

possible event partner, I went online where I saw news stories, more

(nothing on the Web ever really seems to go away) doesn’t

advertising, and streamed video. Sound familiar? Big question—by

forget much and you will lose credibility if you repeat the tried

10:05 a.m., do I remember the email flyer someone sent about an

and true.

upcoming weekend sale? Big answer—maybe. n Your current clients may want additional and recurring We live in a truly over-messaged society, and with the popularity

validation that you are the solution provider they need. Your

of mobile devices, messaging no longer recognizes the boundaries

goal here is continued demonstration of your expertise by

of time and place—we can be reached when and wherever we make

featuring new projects, recent awards, or publications in

ourselves available. However that may impact your personal life,

which you or your work has appeared.

the impact to your entrepreneurial life is significant—your job as a marketer has gotten more complicated. How do you get your


Being in the moment may be even more important to your

message through the filters, so that of the 650 messages I may see

past clients because they’ve already been wooed, they’ve

in one day, I recall yours and will take the action you’d like me to

seen the naked baby photos, and you got them to the altar.

take—to hire you?

The challenge here is to demonstrate that while your talent at the time of commitment was considerable, it has gotten

There is no easy answer and you will be pushing this rock up

more compelling since—you are now even more the solution

the hill for quite some time, but an old communication truism

provider of choice.

still applies—consistent communication, regularly refreshing and updating all the points at which you tell your story, is essential.

Since much of our marketing communication these days is

Twenty-five years ago, advertising analysts posed that someone

electronic—namely your website, email and social media—the

had to hear your message three times before they would take

ease of updating your information is certainly an advantage over

action. These days, it is estimated to take at least seven times.

the print world. You may want to update some content daily—

Seven times to clear through all the noise, arrive at a time in which

social media and your blog—while it may be more appropriate

the receiver needs the service you are offering, and motivate the

to update your portfolio images, featured design tip, or book

receiver to learn more about and trust you. You can’t simply engage

recommendation once a month. There isn’t a right answer—only

in a marketing activity and be done.

that you set a goal. And while planning helps, you’ve also got to be nimble enough to respond to change. Report receipt of a design

It takes time for people to get to know you, remember your name

award or your partnership with a great community project when it

and your offer. Once they know you, they’ll need to get to the place

happens. Don’t feel you have to wait for the next scheduled update.

of liking you. Eventually, they’ll start to trust you. And then they will be ready to buy. Building trust is a tough dance, but let’s take a

I’m going to be the anti-tech for a moment and say that client

look at how communication can support the effort.

outreach also includes the kind of communicating in which you

Keeping it Current

Staying up-to-date plays out in many stages of the client lifecycle:

stand in front of someone and speak in complete sentences that do not include smiley face symbols to indicate you have a sense of humor. When networking—from social events, professional or

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community associations, chance meetings or introductions from

colleagues—you have to get comfortable with the unapologetic

for them, and identify where and how they connect. What you

personal sales pitch.

share isn’t entirely about your skill set to help differentiate you from another. Share the layers that make you who you are—reveal

There are plenty of tips for writing a good personal pitch, but

your humor, talk about likes and dislikes, share your interests—

we’re talking about keeping your materials current, so I’m going to

and I think the core fiber can be far more compelling than your

advise you to revisit the pitch you’ve memorized and review the key

credentials. And where do you share these breadcrumbs? In your

features or accomplishments. Do they reflect your current work,

blog, with Facebook posts, in the About section of your website, in

talents or successes? It’s too easy to tuck away your elevator speech

articles you write for your neighborhood publication, and in the

and only pull it out when necessary—and after all, you know you,

causes or community service you support.

so why would you need any practice? Here’s why: People will react if you are visibly uncomfortable selling yourself. We can excuse a

Staying Available

lot to discomfort with public speaking, which most of us have, but

How, after you’ve played your part as CEO, janitor, office manager

I’ll link this back to the trust we talked about earlier. If you don’t

and lead talent, do you find time for this role? You have to make

trust yourself enough to clearly communicate your own talents

time. The bigger danger with marketing is saying and delivering all

and skills, why should I? Mark your calendar to review and update

the things we’ve discussed and then retreating to a safe distance to

your elevator speech every 6 months, and dedicate some time with

see if anyone interacts with your story. Truth is, they interact with

a close friend to practice its delivery.

you. And you have to be present and reachable.

Being Real

Serve on panel discussions. Volunteer to assist with the design

A few years ago my wife purchased a sprinkler. Not a very

center’s annual Career Day (hint, hint). Participate in fund raisers

complicated purchase, but the outcome presents a great example

by donating your consultative services. Give advice on radio shows.

of being real to who you are. Now, in my job, I pay attention

Design the set for your daughter’s school play. These may not all

to details many people may miss, and I would have very likely

be obvious declarations of your design talent, but when people

purchased a sprinkler and been mindful, I assume, of the throw

connect that version of you with the version they know who hand

distance and its ability to disperse water and other such technical

painted the interior of Tumnus’s cave for the set of Narnia (true

matters. My wife brought home a copper colored sprinkler that

story), a trusted, known ally (you) emerges. Story told.

looks more like a sculpture than a piece of equipment. A butterfly sits atop a single post, and when the water is on, the butterfly and an outer ring spin to create a choreographed water show in our yard. There are two points to this story—one, that my wife thought it was far more fun to be amused by the task of watering the lawn and bought accordingly; two, that you now have a very clear picture of our twirling butterfly sprinkler. You connected to my story. Story is a powerful thing. No illusion. Mystique is no longer the


goal. People want to hear your story, find the points that resonate n Begin your planning process with an audit. Note where people have an opportunity to hear, read or experience your story—website, email signature, letterhead, Facebook, Twitter, blog, handwritten thank you notes, elevator speech or events/ organizations you sponsor. n Identify your deadline and work backward so you allow enough production time. If you need to post a new book review on September 1, consider how much time you need to finish reading the book, write your review, and get it posted to your site. Work accordingly. n Updating photos certainly is about providing new images—that’s a must—but changing the order in which you post images also sheds new light.

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recent arrivals Taking cues from current trends, show houses and haute couture, this issue of recent arrivals epitomizes what we are seeing in the market — crisp color and contrast, casual texture, and spirited wallpaper and furnishings.

1 1 | D u r al e e The illustrative hand-drawn style of Thomas Paul 2 is a direct reflection of the evolution of the artist. While the bold, silhouetted designs of the first collection are still present, new patterns usher in a fresh approach to contemporary design by utilizing a giclĂŠe effect to merge the detailed styling of antique engravings with a pop of color.

3 2 2 | K r av et/L e e J o fa

3 | S c h u mac h e r

Fresh from a tour of the Orient, Barbara Barry has released an Asianinfluenced collection that will be sold exclusively through Kravet. Called Indochine, the collection consists of fabrics, trimmings, carpet, drapery hardware and wall coverings inspired by the colors, textures and patterns of Asia. Bamboo rings, poles and Lotus finials from Indochine’s hardware collection.

Schumacher introduces three new wing chair silhouettes to its Furnishings Collection. The Madison Wing Chair is refined and modern. Contemporary or traditional, your interiors will enjoy a reinterpreted wing chair that is so versatile.

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4 | P indl e r & P indl e r , I nc .

5 | K e lly F o r slu nd, I N C .

6 | D e si g nt e x

Modern Simplicity Trims are classic, elegant and decorative trims with simple designs but fabulous attention to detail in the construction and color blending. Reminiscent of classic English and French styling, colored in soft, understated hues, these exceptional trims compliment any elegant room at exceptional price points. 

Now turning his well trained eye and attention to detail toward a line of inspired fabrics, Kelly Joyce has created a collection that harmoniously blends timeless designs with today’s sensibilities and methods. Hand screened prints, rooted in history but interpreted with a fresh artisanal approach, are paired with linen and hemp solids in sophisticated color palettes and textures.

Inspired by the many collections acquired through the Museum of International Folk Art and the Museum of Indian Arts and Culture, Santa Fe, the Shelter Collection captures the essence of the vast wealth of textiles, basketry and pottery through a beautiful and unexpected fabric story. VALANKA exemplifies the different layers of the elaborate Macedonian costume. In this alluring modern day version, the woven motifs give the impression of having a hand crewel work feel thoughtfully stitched with a grid overlay.




7 | E B A N I S TA

8 | Bak e r K napp & T u bbs

The 12-light Venetian II Chandelier features more than 6,000 Bohemian faceted crystal beads and hand-carved and polished semi-precious rock crystal stone prisms. Pictured: Hand-forged wrought iron frame in gold finish.

A centerpiece to any room, the Celestial Chest makes a unique statement. The delicately dimensioned face of galaxy-like swirls are framed in exquisite walnut and trimmed in gold leaf. A custom circle door pull is attached to one door. Hand finished and burnished, this piece can hold the whole room. Designed by Barbara Barry for Baker Furniture.

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9 | M ic h a e l F o lks S HOW ROO M The Sun Valley Dining Table is shown in a distressed brushed steel finish with a reclaimed white oak wood top in Driftwood finish, which provides an organic, naturally beautiful grain pattern and clean design. Available in a plethora of finishes: white oak, walnut, interior and exterior teak. A stone top option is also available.


1 0 | J e nni f e r W e st The palette for Neisha Crosland’s wallpaper collections originates from memories of gold-tipped Sobranie cocktail cigarettes, enamel Swedish match boxes, little coffee spoons belonging to her grandmother, and the painted walls and plasterwork of Robert Adam. The Geometrics are inspired by North African/Moroccan tiles, basket weaves, Moorish architecture and decorative details of tadelakt and Zellij. Aladdin collection is featured left.

1 1 | S u san M ills S h ow ro o m Nuage means cloud in French and the Nuage nesting tables, designed by Sophie Lafont for Christian Liaigre, replicate the undulating lines of cumulous clouds. The white Carrara Marble is outlined in nickel plated bronze and they float just like their namesake.

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1 2 | J . Ga r n e r H o m e , I N C . Cassina Hall Chest and Chronicle Chair by Lexington: 11 South. A breakout collection of fresh contemporary designs with clean architectural lines using an eclectic blend of materials and distinctive finishes.

Kravet cordially invites you for a special presentation with internationally acclaimed interior designer Barbara Barry

The Power of Design Barbara Barry will share a presentation of her thoughts on design and the power she believes it has to transform our lives. Join us as she introduces her exciting new Indochine collection for Kravet and hear the thought process behind it. Bring your questions and your inspirations for an afternoon of sharing. “Indochine sprang from my impressions of Asia. I have woven the complexity and richness of the landscape into a collection with deep colors and shimmering patterns.� B arbara B arry

Thursday, September 15 2:00 p.m. | Atrium Register at

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new line

new lines

Photo: C.R. Laine Collection MJ Interiors

Baker, Knapp & Tubbs, Plaza Suite 170

Schumacher, Plaza Suite 190

• New additions to the Barbara Barry Collection

• Au Naturel Collection

• New additions to the Michael Smith Collection

• New wing chairs to Furnishings Collection

Jennifer West, Atrium Suite 100

Trammell-Gagné, Atrium Suite 105

• Neisha Crosland Wallpaper Collection

• Jonathan Browning • Berman Rosetti

Kravet/ Lee Jofa, Atrium Suite 126

• New pieces from Fuse Lighting

• Barbara Barry Indochine

• Pollack, Fancy That Collection and Pure Collection

• Lilly Pulitzer Interior Fabrics

• Brentano, Essentials Collection • Mokum, East Collection

Michael Folks Showroom, Atrium Suite 134

showroom news

• Barclay Butera Lifestyle • Marge Carson • Marjorie Skouras Design • Bob Timberlake Collection from Century Furniture

• Designtex celebrates 50 years in business.

• Archive Home Collection from Century Furniture • Elinor and David Gordy of Elinor & Verve retire after MJ Interiors, Atrium Suite 228

20 years in business.

• Jonathan Adler Lighting (full collection of pottery and accessories to follow) • New additions to Harden Furniture

• Jennifer Garvey opens her new showroom, Plaza Suite 268 (formerly Elinor & Verve).

• New art collections • Trammell-Gagné announces Lauren Henley as their new Pindler & Pindler, Inc., Plaza Suite 180

outside sales representative.

• Montage Collection • New patterns in Signature Exclusive Upholstery • Fusion III Collection • Modern Simplicity Trims

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• Duralee officially opens, Plaza Suite 167.



P o stage


S E AT T L E ,


Permit No. 711

5701 Sixth Avenue South, Suite 378 Seattle, WA 98108 H IN E S

Septem be r 15 | Joh n Bie l enbe r g What Happens Next? The Good and Bad News Conference Center | Plaza Suite 370 | 10:30 – 11:45am The bad news: The world is at, or near, unprecedented tipping points involving climate change, peak oil, deforestation, species extinction and water scarcity. The tenuous relationship between humans and the natural world has become an unsustainable scenario. The good news: Design is one of the only viable options we have to help shape a positive future. Design with a big D. Design that includes invention, human ingenuity, innovation and creative problem solving. Join us to see how Project M, SOUP and Common are using design to help shape a positive future for people and the planet.

Octobe r 2 0 | Denn is An d e r son The Magic Language of Architectural Photography Conference Center | Plaza Suite 370 | 10:30am – 12:30pm Join us for an exciting slide presentation of architectural and interior photography drawn from Anderson’s national and international travels. Learn how to get the most out of a professional photographer by learning the language spoken by visual professionals. Learn when to use magic-hour and how to use photo-lighting to create a mood. Learn what a major photo-shoot costs. Get an understanding of usage rights, and how to negotiate them to your advantage. Live lighting demonstration. CEU: 0.2

Novem be r 17 | Tr acy Co r l e y The Strategy String: Tying Every Day Actions to Real Results Conference Center | Plaza Suite 370 | 10:30 – 11:45am Author, strategist, change agent and former architect Tracy A. Corley will help you set a strategic framework, tie up loose ends, and prepare your company for success in spite of uncertainty. Based on her new book The Strategy String: An Organizational Primer for Tying Strategy to Performance, Tracy exposes why old methodologies for setting strategy don’t work in an evolving information economy. The Strategy String demonstrates how five parts of strategy — vision, mission, values, position and brand — drive every day actions and determine how an organization of any size successfully manages market changes, vendor and employee concerns, and industry challenges.

Produced using ColorGraphics “Green” Process. Burgo Endeavour Velvet Book is made from 30% post-consumer waste. FSC-certified paper. Vegetable-based inks formulated to contain minimal VOCs. Please reuse or recycle after reading.

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I t ’s a l l o n l i n e v i s i t | s e at t l e d e s i g n c e n t e r. co m | t w i t t e r. co m/s e at t l e _ d e s i g n | f ac e b o o k . co m/s e at t l e . d e s i g n

by design | Vol. 2 2011  

an informative journal for interior designers and design enthusiasts published by Seattle Design Center.

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