Seaside Retailer 2024 Media Planner

2024 MEDIA PLANNER

Powerful reach through a wide range of high-quality print, digital, online and in-person media solutions that deliver remarkable results!

Our variety of advertising options and product coverage give you optimum exposure!

Seaside Retailer’s portfolio of media solutions provides the perfect outlet for advertising products that are geared toward beach, coastal and nautical retailers.

COMMITMENT

Unlike other media outlets, Seaside Retailer is dedicated solely to the retailers who sell beach, coastal and nautical merchandise. You have our undivided attention.

DEDICATED TEAM

Our expert team has decades of experience in business-to-business media publishing. We produce award-winning and engaging content that will get you noticed.

AT YOUR SERVICE

We understand the needs of advertisers and will guide you through the process. We want to help you make the biggest impact for your investment.

Whether you’re a large wholesale company or a small, family-owned business, advertising in Seaside Retailer gives you year-round access to your customer base — readers who purchase the types of merchandise you sell!

Each issue of Seaside Retailer magazine features style trends, product focuses, and Seaworthy Ideas on relevant merchandise categories. Articles and product ideas range from apparel, jewelry, souvenirs, gifts, home decor, holiday, beach accessories and more!

We provide in-depth coverage of products because we know how important it is for seaside retailers to make informed purchases. We want to make sure they stay on top of current styles that will guide their buying decisions. Advertising in these special product coverage sections, complete with product ideas, helps you stand out from the competition!

Put the power of print to work for you!

Print advertising is an effective and powerful tool for businesses looking to reach their target audience. A majority of consumers view print advertising as a highly reliable form of marketing, making it a successful way to reach potential new customers. It can generate high response rates and lead to increased website visits.

Even in the digital age, print ads still have the power to sway consumer opinion and drive sales. The ability to establish a close connection between your brand and readers is essential to maximizing the impact of your brand. By reaching potential customers with targeted messages that appeal directly to their purchasing decisions, it is still one of the most cost-effective ways to reach potential new customers!

TOP 5 BENEFITS OF ADVERTISING:

#1 AFFORDABLE OPTIONS: A wide range of options and frequency discounts offer our advertisers affordable choices. Reach each new potential buyer for just pennies!

#2 TARGETED REACH: Our readers are retailers who purchase the types of products you sell. With our highly-targeted demographics, your ad will be reaching thousands of potential new customers.

Print ads generate a 27% increase in visits to advertisers websites, up from 12% in 2009.**

#3 BRAND RECOGNITION AND CREDIBILITY: Seaside Retailer is a respected publication in the retail industry. When your ads are among the pages of a trusted source such as ours, it adds credibility to your brand.

When print advertisements are used together with email marketing, businesses average a 49% increase in sales and a 125% increase in inquiries.**

DID YOU KNOW? PRINT READERS USUALLY SPEND 20 MINUTES OR MORE WITH THEIR PUBLICATION IN HAND.*

#4 A LONG SHELF LIFE: Informative B2B publications like Seaside Retailer are referred back to time and again, providing the potential for repeat exposure.

#5 PASS-ON EXPOSURE: Copies of Seaside Retailer can be shared among co-workers and employees, increasing the number of people per issue who see your ad.

Our highly targeted content is created for beach, coastal and nautical retailers — the customer base you target with your merchandise!

Recognized by publishing’s prestigious 2020 Folio: Eddie and Ozzie Awards and the 2021, 2022 & 2023 American Society of Business Publication Editors AZBEE Awards.

2024 EDITORIAL CALENDAR

JANUARY/FEBRUARY

Close: Dec. 1, 2023; Materials due: Dec. 6, 2023

• Style Trend: Resort Apparel

• Product Focus: Beach Accessories

• Presentation: Visual Merchandising Tips & Tricks

• Seaworthy Ideas:

- Souvenirs

- Flamingos

- Drinkware

Bonus distribution: Surf Expo; Atlanta Market; Las Vegas Market; Philadelphia Gift Show; Cape Cod & Islands Gift Show

MARCH/APRIL

Close: Feb. 1; Materials due: Feb. 6

• Style Trend: Impulse Buys

• Product Focus: Eco-friendly

• Presentation: Enticing foot traffic

• Seaworthy Ideas:

- Beach Towels

- Crabs

- Patio & Outdoor

MAY/JUNE

Close: April 1; Materials due: April 6

• Style Trend: Home Decor

• Product Focus: Jewelry

• Presentation: Clothing displays

• Seaworthy Ideas:

- Footwear

- Whales

- Maps

JULY/AUGUST

Close: June 3; Materials due: June 6

• Style Trend: Holiday

• Product Focus: Candles/Aromatherapy

• Presentation: Sales & Clearances

• Seaworthy Ideas:

- Headwear

- Lobsters

- Beach Bags

Bonus distribution: Atlanta Market; Las Vegas Market; OC Apparel Show; Las Vegas Souvenir & Resort Gift Show; Florida Expo

SEPTEMBER/OCTOBER

Close: Aug. 1; Materials due: Aug. 6

• Style Trend: Casual Apparel

• Product Focus: Health & Wellness

• Presentation: Storytelling

• Seaworthy Ideas:

- Stationary

- Mermaids

- Men’s

Bonus distribution: Surf Expo; New England Made; Corpus Christi Souvenir & Resort Show; Panama City Beach Gift Show; IGES; Smoky Mountain Gift Show

NOVEMBER/DECEMBER

Close: Oct. 1; Materials due: Oct. 4

• Style Trend: Name Drops

• Product Focus: Kids

• Presentation: Backroom organization

• Seaworthy Ideas:

- Entertaining

- Sea Turtles

- Light Houses

Bonus distribution: Ocean City Resort Gift Expo; Grand Strand Gift & Resort Merchandise Show

In Every Issue:

• Store Owner Profiles

• Events Coverage

• Starfish Award

• Product Showcase

• Product and Style Trends

• Trending Topics

• Coastal Connection

• Expert Columns

• Retail News

Seaside Retailer offers bimonthly distribution to 12,000+ retailers. Plus, an additional 4,000+ copies are distributed at trade shows annually!

By placing your ad in Seaside Retailer, you are ensuring your brand stays front of mind among buyers who make wholesale purchasing decisions.

n Southeast ........................................................................ 54%

n Northeast ........................................................................ 24%

n West Coast & Pacific 13%

n Great Lakes....................................................................... 3%

n Inland .................................................................................. 5%

n Caribbean........................................................................... 1%

Subscribers are primarily located in coastal areas where beach, coastal and nautical boutiques and shops are popular.

Our specially curated subscriber list means your ad is directly reaching this niche group of beach, coastal and nautical retailers.

n Gift Shops & Souvenir Stores ......................... 53%

n Boutiques....................................................................31%

n Zoos/Aquariums/Water Parks ...........................3%

n Surf Shops 3%

n Home Decor Stores..................................................4%

n Other............................................................................... 6%

We make it easy for you to reach your core audience!

SPECS & PRICING

Seaside Retailer offers a variety of print ad sizes suitable for all budgets. Place an ad in multiple issues and take advantage of our frequency discounts.

2024 PRINT SPECS

Ad Size

A Full Page 8.375" × 10.875"

B 1/2 Page Horizontal 6.875" × 4.625"

C 1/2 Page Vertical 3.25" × 10"

D 1/3 Page Vertical 2.125" × 10"

E 1/3 Page Square 4.5" × 4.625"

F 1/4 Page Square 3.25" × 4.625"

G Spread 16.75" × 10.875"

Full Page Ad:

• Trim: 8.375" x 10.875"; Bleed: 8.625" x 11.125"

• Keep live matter .25" away from all sides.

Spread:

• Trim: 16.75" x 10.875"; Bleed: 17" x 11.125"

• Keep live matter .25" away from all sides and .75" total across the gutter.

CUSTOM MARKETING

Interested in creating an even bigger splash? Inquire about our belly bands, catalogs, gatefolds, outsert polybags, postcards and advertorials!

2024 PRINT RATES

CONTACT US FOR CURRENT RATES!

Website

13.4K

Total monthly ad impressions

Seaside Spotlight

38% Average open rate

3,067

Monthly page views

Seaside Update

4,693+ Unique emails

Limited to ten products per edition for high visibility.

Digital Magazine

19,600

Total annual impressions

Seaside Retailer’s website and digital products provide effective ways to reach your target audience directly, frequently, and easily. More wholesale orders from your potential customers are just a click away!

Website and digital options that create brand visibility!

Website: Updated regularly with news, advice, events and product ideas. Creates an online community where retailers and wholesalers can connect.

A ............. Leaderboard .............................................................. 728 x 90 pixels

B ............. Rectangle ................................................................. 300 x 250 pixels

C ............. Tower .........................................................................300 x 600 pixels

Digital Edition E-blast: Available to one exclusive advertiser per issue, the ad will appear on the e-blast subscribers will see when they access the digital edition.

D ............ Leaderboard .............................................................. 728 x 90 pixels

Seaside Update: Monthly e-newsletter providing news updates, tips and product ideas. Three advertising spots available each month.

E ............. Leaderboard .............................................................. 728 x 90 pixels

F ............. Banner Bottom ........................................................ 728 x 90 pixels

Seaside Spotlight: Monthly product e-newsletter featuring products available for order. Advertiser supplies image, 20-word description and URL. Each edition is limited to 10 spots for a highly visible experience.

G............. Product Spot ....................................................... image + 20 words

KAREN CARR

Publisher & Creative Director

330-591-2575

karen@breakwallpublishing.com

KRISTIN ELY Executive Editor & Conference Director

858-684-7744

kristin@breakwallpublishing.com

JAMIE WINEBRENNER

Sales Manager

330-269-5875

jamie@breakwallpublishing.com

KATIE TURNER Business Development Manager

219-206-1140

katie@breakwallpublishing.com

MEGAN SMALLEY Associate Editor

330-576-9338

megan@breakwallpublishing.com

CHRISTINE SCHAFFRAN Associate Editor 216-272-7700

christine@breakwallpublishing.com

DEBBY CLARKE

Ad Production Coordinator & Graphic Designer

856-816-6346

debby@breakwallpublishing.com

HANNA MEUSSLING Accounts Receivable

330-368-2047

accounting@breakwallpublishing.com