Does it get along with other content?: If producing sidebar content, does it complement the mainbar? Or does it repeat it or distract from it? Staff expertise: Does your staff have enough technological and strategic familiarity with a tool to use it effectively? If not, wait until they do before playing with it. Is it searchable?: If a lot of people are likely to be searching for the content, know the limitations of video and Flash and how to work around them. Is it shareable?: If a lot of people are likely to want to share the content with others, does the format make it easy for them to do so? This entry was posted on September 16, 2009 at 8:36 pm and is filed under research, theory and audience analysis, tips, writing and design.
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