This is a great feature for the user and allows them to find answers to questions without the need to click through to other sites. There are some potential problems for Marketers however with the effects of the Knowledge Graph on Paid Search still unclear - it is supposed there could be a reduction in CTR. – Andy Negus More details: http://www.youtube.com/watch?v=n2ZUSPecPRk&feature=player_embedde d