Seaport Studios by Seaport District NYC

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New York’s Oldest New Neighborhood

“The re-envisioned Seaport District will be a vibrant, highly engaging area while providing a critical catalyst for the revitalization of Lower Manhattan. It’s creating a one-of-a-kind experience incorporating the best that New York has to offer in entertainment, culture, shopping and dining in a development that is economically viable while effectively meeting the needs of the neighborhood and showcasing the Seaport as a treasured part of New York City’s past and future.”

David R. Weinreb

Chief Executive Officer, The Howard Hughes Corporation 3

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The Center for New Yorks Cityâ&#x20AC;&#x2122;s Creativity is Shifting Downtown

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500,000+ Daytime population surrounds the Seaport District

The Shift Downtown A Global Destination For Commerce & Creativity

Condé Nast

Time Inc. Goldman Sachs

Fast Company

Harper Collins

Hudson Bay

Village Voice

Refinery 29

Revlon

BIG

Bank of New York Mellon

Macmillan Publishers

Fairchild

Dr5ga

Seaport District NYC

New York Daily News

Etsy Studio Mates

HUGE

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2nd Largest CBD

100 Creative Sector Firms

in the US

have relocated here

535+ Major corporations have relocated to Lower Manhattan since 2005

Connected to all of New York

Fastest Growing Neighborhood in Manhattan 6

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A New Concept Store For The New Center NYCâ&#x20AC;&#x2122;s Emerging Designers, for Cutting Edge Designers Makers and Flavors. in New York City Only At Seaport. S E A P O RT S T U D I O S

As part of the transformation of New Yorkâ&#x20AC;&#x2122;s original commercial hub, the Seaport District is becoming a top destination for one-of-a-kind fashion, retail, culinary, entertainment, and cultural experiences. WWD partnered with the Seaport District to be part of the unique vision to transform the is neighborhood one-of-a-kind Seaport Studios bringing the into bestathat fashion hasfashion to offerdestination. by providing This vision, combined with premier an iconic of NYC, up and coming designers with a highaccess profileto platform topart showcase their creates a partnership that fosters future of the fashion industry merchandise to a the broader audience. in Lower Manhattan. In partnering with WWD, one of the top voices in fashion, we are The new concept store gives localto designers andthe makers opportunity to demonstrating our commitment embracing futureanleaders of fashion showcase their distinct brand and provide an experience that retail, by incubating new design and providing consumers with an unites opportunity New York and curated activities all in onedesigners. location. to experience and learn about dynamic SeaportStudios.com

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The Space

Seaport Studios brings the best of cutting edge creative talent to Lower Manhattan. The idea is simple. Gather a group of independent brands that represent the highest standards of contemporary style, add today’s trending designers and create unique programs and activations that bring the space to life. Blend this with the distinctive character of the district to create a retail destination unlike anything else in NYC.

Every maker is meticulously selected by an advisory board of industry influencers, editors from WWD and retail professionals to bring a premier experience to the area. Designed by Brooklyn-based Guild Group, the store’s interior is inspired by the Seaport’s maritime and trading history. It includes an eclectic mix of fashion, design, art and food in a curated environment. Seaport Studios is a showcase for what’s next.

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Launch Party

Gathering New Yorkâ&#x20AC;&#x2122;s Fashion and Creative Community We opened with an extraordinary launch party. The event encompassed the entire two-story space and spilled out onto the storied streetscape. Cocktail bars served signature drinks sponsored by Diageo while our DJ Chelsea Layland and a live art installation by Shantell Martin amplified the atmosphere all night. Over 800 people were in attendance, including fashion icons, media, designers and potential retailers. Writers and reps from

O L I V I A PA L E R M O

DJ CHEL SE A LE YL AND

Allure, Glamour, Refinery 29 and ELLE, along with a bevy of local creative talent all gathered on the corner of Fulton and Front Streets to celebrate our launch. The party generated over 185 MM in media impressions and over 3.5 MM social media impressions with a significant number of engagement with key influencers including Olivia Palermo, WWD, Christian Benner and many more.

RO C H A M B E AU

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S H A N T E L L M A RT I N

B A R O N V O N FA N C Y

E S M E R A L DA KO S M AT O P O U L O S

Seapor t Studios

Launch Party Video

WATCH OUR EXTRAORDINARY LAUNCH PARTY

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Seaport Studios x You Join the Creative Leaders of Tomorrow 12

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T H E O P P O RT U N I T Y

PR and Retail Platform / Providing access to large consumer audiences and exclusive influencers / PR and Marketing support / Retail space management / Significant print, digital and outdoor media / Ongoing experiences and activations to drive traffic

S e ap o r t St u di o s S e a p o r t S t u d i o s x Yo u

Press

3/16/2015

Manhattan’s new realestate hotspot: South Street Seaport FT.com

March 13, 2015 2:34 pm

Manhattan’s new realestate hotspot: South Street Seaport Allison Geller

The nation’s once leading port is the closest thing to realestate virgin territory that remains in Manhattan

A computergenerated image of the proposed development at South Seaport, including a 42storey tower

here is a sea change occurring in Manhattan’s South Street Seaport. The neighbourhood near the southern tip of the island is in the early stages of vast redevelopment, leading to both investment interest and local contention.

The combination of historical charm and convenience makes the area between Fulton Street and the East River, adjacent to New York’s financial district, a natural destination for buyers and developers. It helps that it is also the closest thing to realestate virgin territory that remains in Manhattan. “The big story [is] what’s going to happen to the Seaport? Where is it going to be in five years?” says Adelaide Polsinelli, managing director of Eastern Consolidated, a brokerage that is marketing two buildings in the area. The South Street Seaport once thrived as part of the nation’s leading port. It was known in the mid19th century for its brothels and saloons, but its somewhat seedy vitality steadily died off as shipping was slowly eclipsed by ground transportation. As the historic home to the openair Fulton Fish Market, which opened on the banks of the East River in 1822, it retained its decidedly fishy smell until 2005, when the market moved to a covered facility in the Bronx. And more recently, stuffed with restaurants, souvenir shops and bars turning profits on tourists, it was just the type of place that resident New Yorkers tried their best to avoid. In October 2012, Hurricane Sandy devastated the area. It also left a clean slate for a rebranded Seaport.

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Featured Takeover Designers #1 Headlined by Baja Headlined East, Takeover by Baja East, #1 atTakeover Seaport Studios #1 at Seaport features Studios over 10 features emerging designers, makers and artists overwho 10 emerging occupy the designers, two-level makers retail and space artists. for an entire month.

Baja East

Baron Von Fancy

market called “loose luxury.”

Inspiring and distinctive typographic artwork realized through a range of tangible and practical items.

A brand that’s blurring the lines between men and women’s fashion, A brand that’s blurring the lines and creating a new niche in themen and women’s fashion, and between market called “loose luxury.” creating a new niche in the

Esmeralda Kosmatopoulos Esmeralda Kosmatopoulos Sensory art installations

featuring fluorescent, neon Sensory art installations featuring and flashing fluorescent, neonlights. and flashing lights.

Shantell Shantell Martin Martin

Rochambeau

The work The work of Shantell of Shantell Martin Martin is is a meditation a meditation of lines; of lines; a language a language of characters, of characters, creatures creatures and and messages messages that invite that invite her viewers her viewers to to shareshare a roleainrole herincreative her creative process. process.

A progressive menswear brand brand made New by made in NewinYork byYork co-founders co-founders Laurence Laurence Chandler andChandler Josh Cooper. and Josh Cooper.

Finell Finell Neo-Luxe modern fashion,

housewares and handbags Neo-Luxe modern fashfrom designer ion, housewares and Rebecca Finell. handbags from designer Rebecca Finell.

Timo Weiland Manebi Weiland one of the ‘Top Ten

Handmade reinterpretations breakout fashion designers classic espadrilles inspired of 2010’. Inof 2011, TimoWeiland by simple andEcco chic Spanish was nominated for the culture. Domani award for his women’s and men’s fashion.

Jennifer Fisher Jennifer Artfully-crafted Fisher custom jewelry pieces with a loyal Artfully-crafted custom fan basepieces of topwith celebrities. jewelry a loyal fan base of top celebrities.

Glass Glass The highest The highest quality quality swimwear swimwear and sarongs and sarongs inspiredinspired by NYC,by art, NYC, architecture, art, music, architecture, bespoke music, tailoring and more. tailoringbespoke and more.

The Squad The Squad is a collection of unembellished, effortless pieces. Its both the quiet and the loud, for the seen and unseen. Using the purest cottons and experimental knits.

Via Quadronno A classic Italian café with the best summer treats and coffee.

Thank You Contact

This presentation and the information containedLINCOLN in it doesPALSGROVE not form part of any contract, and while reasonable effort has been made to ensure accuracy, this cannot lincoln.palsgrove@howardhughes.com be guaranteed and no representation or warranty is made in that regard. Building designs and layouts are indicative only and may change. Computer generated images and photos are indicative only. All leasing and sales remain subject to contract. All information regarding prospective commercial or retail tenants represents current intention only, and the final identity of the tenants may change. Neither the agents nor any person in their employ has any authority to make or give any representation warranty or guarantee (whether written or oral) in respect of or in relation to the development (or any parts thereof).