Volume 30 – Number 4
An information publication of the South Dakota Newspaper Association, Brookings, SD
November/December 2016
Open government legislation in 2017? Task force looks at law enforcement records A task force convened by Attorney General Marty Jackley this fall to look at public access to law enforcement records saw some of its work derailed by passage of a victim rights law in the general election. Marsy’s Law, an amendment to the state’s constitution, is intended to provide a scope of rights to victims of crimes. The amendment became effective soon after the Nov. 8 election. A provision in Marsy’s Law says that victims of crimes have a right to prevent disclosure of certain information. It quickly caused many enforcement entities across the state to not disclose names and addresses in accident reports and police logs. The constitutional privacy provision also led the state Department of Public Safety to pull accident reports from its website and to no longer release the names of those involved in fatal crashes. The uproar and confusion caused by the nondisclosure of basic law enforcement information led Jackley to issue an official opinion on Dec. 5 that says the privacy provisions in Marsy’s Law do not automatically block the release of names and addresses in crime reports or accidents investigated by law enforcement. Supporters of Jackley’s opinion hoped it will provide clarification and direction for law enforcement to continue to release basic information related to their investigative work. Meanwhile, the task force convened by Jackley earlier in the fall agreed that the confusion caused by Marsy’s Law meant that some its work needed to be put on hold.
Attorney General Marty Jackley, third from left, speaks to a group of law enforcement, local government and news media representatives in Pierre on Oct. 26. Jackley convened the task force to examine law enforcement records access issues. The group agreed to look at possible legislation dealing with public access to booking photos and access to
The task force had focused on two areas: public access to law enforcement incident reports and public access to booking photos of persons arrested. The task force agreed that while the work on incident reports should halt for the time being, the discussions about possible legislation on booking photos would continue. “We are appreciative for Attorney General Jackley focusing on issues related
law enforcement incident records. Passage of Marsy’s Law in the November election stalled work on the incident reports access, but the group continues to discuss booking photos. Jonathan Ellis of Argus Leader Media and David Bordewyk of SDNA are on the task force.
to public access to certain law enforcement information,” SDNA Executive Director David Bordewyk said. “The work of his open government task force has helped to focus the challenges and needs related to providing not only the news media but the public with access to additional law enforcement records.” South Dakota is one of only a few states that do not consider booking photos a public record.
Previous legislative attempts to make booking photos a public record have failed in part because legislators were concerned about releasing law enforcement photos of persons who are arrested and later determined to be innocent. The most recent attempt at booking photo legislation was in 2013. That legislation was a recommendation from an open government task force formed by Jackley and Gov. Dennis Daugaard.
South Dakota newspaper readership remains strong Newspaper Day at South Dakota newspapers continue as a primary source for news and information for South Dakotans, according a statewide survey conducted this fall. “Results of this survey debunk the faulty notion that newspapers are dying,” South Dakota Newspaper Association President Jeremy Waltner said. “South Dakotans turn first to newspapers for local news and information.” The telephone survey of 400 adults showed that two-thirds of South Dakotans read the newspaper, both in print and digitally. “As publisher of the Freeman Courier, I know that residents in our community rely on our newspaper for local news and advertising information,” Waltner said. “These survey results reaffirm it to be true in communities all across South Dakota.” Specifically, the survey showed that 64
percent of South Dakotans have read the newspaper in print or digitally during the past 24 hours. Almost 68 percent of South Dakotans have read the newspaper during the past week. The number jumps to 70 percent during the past 30 days. The survey showed that South Dakotans are reading the newspaper not only in the traditional printed version, but also through their mobile devices and phones and through social media platforms such as Facebook. More than 20 percent of South Dakota newspaper readers are in the 18-34 age group, also debunking the notion that young adults don’t read newspapers. Nine out of 10 South Dakotans who read newspapers said in the survey that they plan to vote on Nov. 8. SDNA regularly conducts statewide (Continued to page 3)
Legislature is Jan. 26
An SDNA tradition during the legislative session continues this January with the annual Newspaper Day at the Legislature event on Jan. 26. The centerpiece of the event will be a noon lunch with legislators and guests at the Pierre Ramkota. Press conferences with Republican and Democratic legislative leaders will get things started mid-morning. “SDNA has hosted Newspaper Day at the Legislature for more than 35 years,” SDNA Executive Director David Bordewyk said. “It is a great opportunity for newspaper publishers and editors to get insight into the legislative session, and legislators appreciate the chance to visit with them
while in Pierre.” The SDNA Board and SDNA First Amendment Committee will meet in conjunction with Newspaper Day. Both groups will hold breakfast meetings on Jan. 26. SDNA members soon will receive information from the SDNA office to use to send a Newspaper Day invitation to their respective legislators. “With a number of new legislators and with new legislative leadership, it’s important that SDNA members attend this annual event in Pierre and convey the importance of open government, the First Amendment and more,” Bordewyk said.
2 • November/December 2016
South Dakota Newspapers
Survey demonstrates reach of S.D. newspapers
UPCOMING EVENTS December 14, 2016 SDNA Better Newspaper Contest Opens for Entries January 13, 2017 SDNA Better Newspapers Contest Closes for Entries January 26, 2017 Newspaper Day at Legislature April 27-29, 2017 SDNA/NDNA Joint Convention Aberdeen, Dakota Events Center
(USPS Permit #003537) © Copyright 2016 By South Dakota Newspaper Association David C. Bordewyk ....... Publisher/Editor Sandy DeBeer .............. Pagination
Published bi-monthly by South Dakota Newspaper Association, 1125 32nd Ave., Brookings, SD 57006, and at additional office Telephone: 800-658-3697 Periodicals Class Postage paid at Brookings, SD 57006 Subscription price: $15 per year. SDNA Officers President Jeremy Waltner / Freeman Courier First Vice President Kelli Bultena / Lennox Independent & Tea Weekly Second Vice President Shannon Brinker / Rapid City Journal Third Vice President Debbie Hemmer / Grant County Review, Milbank At-large Director Letitia Lister / Black Hills Pioneer, Spearfish At-large Director Ken Reiste / Clear Lake Courier Past President Bill Krikac / Clark County Courier SDNA Staff David C. Bordewyk / Executive Director Nicole Herrig / Business Manager John Brooks / Advertising Sales Director Sandy DeBeer / Advertising Placement Coordinator Darla McCullough / Display Network Coordinator Julie Sperlich / Advertising Assistant Grace Lehman / Tearsheeting SOUTH DAKOTA NEWSPAPERS is the official trade publication for the South Dakota Newspaper Association, representing daily and weekly newspapers in the state.
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“South Dakotans go to their newspapers in droves.” That comment from Andrew Dove of Pulse Research of Portland Ore., one of the nation's largest publication research firms, to the South Dakota Newspaper Association’s (SNDA) board of directors in Chamberlain last month should serve as a wake-up call for those both inside and outside the newspaper industry. A wake-up call in a good way. Dove’s comment followed a Pulse Research phone survey of 200 South Dakotans representing each county in the state this past September, commissioned by the SDNA, that included both landlines and cell phones. The SDNA regularly conducts these statewide surveys to measure newspaper readership and newspaper readership trends. These surveys have historically shown the newspaper readership here in the Mount Rushmore State is strong, and the latest results are no exception. According to numbers provided by Pulse Research, 70 percent of those surveyed said they have read a newspaper, either in print or digitally, in the past 30 days. Sixty-eight percent said they have done so in the past week and 64 percent said they have read their newspaper in the past 24 hours.
Jeremy Waltner President / SDNA Freeman Courier
The survey also showed that readers are actively engaged with their newspapers through social media platforms like Twitter, Facebook and Instagram, which continue to see a spike in use by both members of the media and the public at large. While those of us in the print industry prefer our readers continue to use our traditional methods of communication — including our online stories, photos and advertising via traditional newspaper websites or e-Edition — any engagement is good engagement. I often tell my readers the most important thing to me is that we are relevant. It doesn’t matter how. Two more quick things about the survey that I found encouraging: 1. More than 20 percent of South Dakota newspaper readers fall in the 18-34 age group. While that number may not be as high as it once was, it is proof that we are still getting through to that coveted youngadult demographic.
2. And, interestingly, nine out of 10 of those who read newspapers in South Dakota surveyed in September said they planned to vote in the Nov. 8 election. I’m not sure what that means, exactly, but I like it. All of this information served as a platform for Dove’s comments at the SDNA meeting last month. “Yours are the strongest results I’ve seen in a long time,” he told the board. “You guys have a great story here; it’s inspiring. Newspapers are not dying, especially in South Dakota.” That’s great news and doesn’t come as a surprise to those of us who work hard to make sure our newspapers are relevant — that your newspaper is relevant. But it’s nice to hear that affirmation. That’s why it’s a wake-up call. It’s a wake-up call for those of us in the industry who might feel like we’re being swallowed up by all those “likes” on Facebook, or that newspapers are losing ground to sexier media outlets that come packaged with slick graphics and theme music. Fact is, we’re not. We’re provocatively relevant in our communities, our state and our world and shoulder a powerful responsibility to do our job well. To be there when we (Continued to page 3)
‘Real journalism’ will win out, WSJ editor tells association execs Gerald Seib is a veteran newspaperman who knows a thing or two about presidential elections, having covered them since 1980 for the Wall Street Journal. So when Seib said he had never seen anything like the 2016 election, it’s worth listening to him. Seib is the Journal’s Washington bureau chief. He joined the newspaper in 1978. He recently spoke to executives of state and national newspaper associations who were meeting in Washington, D.C. “I’ve never seen anything like what we went through,” Seib said. “This was a genuine realigning election.” The GOP’s Reagan coalition and the Democrats’ Clinton coalition were “shattered” in the election, according to Seib. For example, Donald Trump won in Dubuque, Iowa, a place Republicans hadn’t won since Dwight Eisenhower in the 1950s. Seib cited voters’ anxiety about weak economic growth for middle class America, never-ending Washington gridlock and “cultural alienation” as reasons why Trump won. Americans “just want to get something done” in Washington, Seib said, and Trump’s message resonated with their frustrations. “There is no real ideological theory of governance that motivates Trump. Being unconventional and unpredictable is Trump,” he said. Seib predicts a big tax cut, a roll-back of government regulations and government spending on big infrastructure projects will set the stage for Trump’s administration. Seib also talked to the newspaper association executives about the state of journalism in our country and where he thinks the news business is headed. Constant cable news punditry and inside-the-beltway reporting that ignored what was really happening across the country left many Americans with a bad
David Bordewyk SDNA Executive Director taste for journalism in this election. Plus, an emergence of fake news across social media platforms and Trump’s bashing of journalists (“worst human beings on earth”) fed into the public’s mistrust for the news business.
Still, Seib expressed optimism. So long as journalists trust and practice the basics canons of journalism such as objectivity and the pursuit of the truth, the “right kind of journalism” will prevail, Seib said. He added that journalists need to focus more reporting on policy-making and what’s really happening across America and less on polling and punditry. Doing so will ensure “real journalism” survives, according to the award-winning newspaperman. “I love the news business. We’ll make it,” Seib said.
Wall Street Journal Washington Bureau Chief Gerald Seib spoke on Dec. 5 to executives of state and national newspaper associations who were meeting in Washington, D.C. Sieb talked about the presidential election and the future of journalism and the news business.
November/December • 3
South Dakota Newspapers
Readership (Continued from page 1)
surveys to measure the trends involving newspaper readership. This latest survey was conducted by Pulse Research of Portland, Ore. Surveys were done in September with South Dakotans in every county in the state. A random sample of both land-line and mobile phone numbers was used. Pulse Research is one of the nation’s largest publication research firms, having completed more than 3,000 surveys for more than 1,800 clients. SDNA, founded in 1882 and based in Brookings, represents the state’s 127 weekly and daily newspapers with total readership of more than 600,000.
Survey
(Continued from page 2) need to be there. To stay engaged with the people of our communities. To get it right. But it’s also a wake-up call to those watching from the sidelines, regardless of age. No, newspapers are not dying. In many cases, particularly in small communities, hometown newspapers are the only source of information for the people who live there, and are therefore a vital slice of the pie. But even in larger cities, newspapers are perhaps the most complete and credible source of information out there. Just look at how many other media outlets — television, radio and the internet — cite a newspaper report when sharing information with their own audience. Andrew Dove’s comments about South Dakota newspapers and readership are both welcomed and encouraging to those of us in the industry who work hard to produce quality products. But they should be encouraging to the public at large, which has turned to print as long as anybody alive can remember, and even before that. The institutions of agriculture, finance, health care and electricity are as vital to our world as anything else. Newspapers are still part of that list.
Joe Heller cartoons are syndicated to more than 400 newspapers. www.Hellertoon.com
Readers like good advertising by David Chavern
I have an unpopular opinion: People actually like advertising. I know this flies in the face of every digital ad strategy that forces readers to watch ads (pop-up’s, auto rolls and everything other moving, drifting and jumping ad technique that drives people crazy). And it is also contrary to every ad blocker installed by someone who grew to hate all of intrusive ad formats. But long-term industry experience is clear. Twenty-six percent of millennials last year preferred the Super Bowl commercials over the game itself. One popular edition of Vogue was 77 percent advertisements. When newspapers hit peak print circulation in the late 1990’s, a large percentage of readers actually bought papers for the sole reason of consuming the advertising. Even today, HubSpot notes that 77 percent of consumers would rather filter out the “bad” ads than block all advertising. You can go on and on. There is a lot of evidence that the public doesn’t have to hate advertising. So in the digital space, why d o w e
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assume that people hate ads and have to be forced to watch them? I think it is because the advertising industry — writ large — has become deeply enamored of data and targeting, and too often dropped the ball on creative. A lot of money and energy is spent figuring out who should be exposed to what ad, and much less on whether that ad actually engages the consumer. Just look at some of the most common ad formats today, and how misplaced they are for the digital environment. A banner ad is just a print ad. Creatively, my grandfather could have written one. 15 and 30 second pre-rolls? Those are just repurposed TV ads. Where are the ads that are uniquely designed to creatively engage people in a digital space — and why is it ok that they are so rare? Imagine a radio ad running on a blank TV screen, or someone reading classifieds on the radio. Too many digital ads are creatively retrograde and derivative. We just seem to be hoping that data and targeting will save the day. In a speech at the IAPI/ADFX awards in Ireland, Bob Hoffman, author of the popular “Ad Contrarian” blog said, “The consumer never sees the briefing documents or the strategic rationale. All she ever sees are the ads. And if the ads stink, the whole thing stinks.” This is actually the reason why I am
an optimist about the future of digital advertising — including advertising on news and other content sites. This whole thing is new and we are still just getting started. When TV first started, they actually did just read radio ads on the air. They didn’t yet understand the power of visual images. Similarly, I don’t think that we know yet how awesome and engaging digital advertising can be. We don’t know how the medium is different (after all, it does change constantly), and what will really drive people to engage and consume. There really are no answers yet — which also means that we don’t know how great the answers can be. “We have to make advertising beautiful, and interesting, and entertaining. And I have bad news… algorithms, and data, and metrics can’t do that. Only people can do that,” Hoffman said. But the good news is also that people can do that. We just need to embrace creativity again stop treating it as a digital advertising afterthought. David Chavern serves as President & CEO of the News Media Alliance. Chavern has built a career spanning 30 years in executive strategic and operational roles, and most recently completed a decadelong tenure at the United States Chamber of Commerce.
sdpublicnotices.com needs your pages uploaded in a timely fashion in order to keep current. Several sources use this site to track and find legals, bids, minutes, notices, etc. and uploading your pages after it’s published for the day or week helps keep the site up-to-date.
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4 • November/December
South Dakota Newspapers
Don’t gild the lily by John Foust Raleigh, NC
The clichĂŠ “gild the lilyâ€? is a misquotation of a line from Shakespeare: “To gild refined gold, to paint the lily‌ is wasteful and ridiculous excess.â€? Correctly quoted or not, this common phrase refers to the unnecessary practice of embellishing something which doesn’t need embellishing. Unfortunately, there’s a lot of lily gilding in the world of advertising. I remember talking to Isaac about an idea he had developed for one of his accounts, a construction company which was celebrating its 25th anniversary. His idea was a good one. It connected the company’s rich history to the growth of the community and their commitment to their customer base. It featured three sections: (1) their history, (2) their services, and (3) testimonial quotes. It was designed as a full color, two-page spread –which would represent the largest ad buy in that account’s history. Isaac’s ad manager liked the idea so much that she wanted to join the fun. She said, “Let’s put a long horizontal photo across the bottom of both pages, showing people standing in line to give testimonial quotes. That will say the company is so popular that there isn’t room in the ad for all of the quotes.â€? That was the beginning of the end of a good idea. The ad manager insisted on accompanying Isaac when he presented the ad to the construction company’s marketing director. The original elements in the ad conveyed information in an honest, straightforward style. But the standing-in-line photo came across as an irrelevant gimmick. According to Isaac,
the client laughed at the idea, and his boss felt the need to defend it. As a result, the idea was rejected outright and the account decided not to run anything at all in the paper to announce their anniversary. What went wrong? This was a classic case of gilding the lily – subtraction by addition – fueled by the ad manager’s ego. The ad was fine until she insisted on adding something that didn’t belong. She didn’t know when enough was enough. A graphic designer once shared a valuable lesson she learned early in her career. “I had been asked to design a logo for a new client. As I worked, I gained a lot of creative momentum, and ended up with 15 or 16 ideas. A few were obviously better than others, but I felt a need to present them all. That was a bad move. It overwhelmed him to see all those logos, and he couldn’t make a decision. After that, I limited logo presentations to three choices.� There are plenty of other examples: The ad campaign with copy points that stray away from the main theme. The layout with too many elements, because the advertiser doesn’t understand that an ad needs breathing room (white space). The extra word that adds nothing to the message. (The word “very� comes to mind.) Sometimes the most creative step is to know when to stop. Just like a good car has good brakes, so should a good idea. (c) Copyright 2016 by John Foust. All rights reserved. John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from inhouse training. E-mail for information: john@johnfoust.com
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400
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208
208
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