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How Leasing Teams Can Stay Ahead of COVID-19 This Spring
If your communities aren’t seeing leads converting into leases within a 30-day turnaround this spring it doesn’t mean that COVID-19 has taken hold and ruined your chances of signing leases. It’s not uncommon for the apartment seekers beginning their search in March to lease later on. Here’s what we know about the typical leasing journey in spring and how your communities can improve their chances of signing leases this season. The Typical Spring Lease Journey Spring is a popular time for apartment seekers to start their search journey. In the past couple of years, our own search research across hundreds of clients indicates that most organic apartment searches take place in
By Rebecca Reichert, Conversion Logix May and both organic and paid and are the most likely to wait search traffic starts to ramp up over 90 days before making a after the winter months. move. Typical purchase behavior for spring apartment shoppers Organic Google search sessions indicates that prospects who find on apartment sites are only down you online today won’t be ready 4% this March from March of to move for at least two months. last year indicating that despite During the typical March, 68% the COVID-19 pandemic, online of apartment seekers take 60 demand for apartments is still or more days to move in after strong. making their initial search. Even in a typical leasing environment, the apartment search process can take months for a majority of apartment seekers. This is even more true for those who start their search from late winter to early Spring. Apartment seekers that start their search online during this time are the least likely to move in within a 30-day time period
Even in a typical leasing environment, the apartment search process can take months for a majority of apartment seekers
The spring we are living through now will undoubtedly be different than the typical seasonal trend May 2020 socalrha.org | 7
