The WINNING PATTERN How Bob Truax ’81 helped create the Zubaz phenomenon Story and photos by Nick Lenz ’11 “ZUBAZ!” SHOUTED A FIRST-YEAR STUDENT TO HER FRIEND AFTER SPOTTING A PAIR OF THE ICONIC ZEBRA PRINT LEGGINGS branded
with St. Cloud State in the Husky Bookstore. Little did they know, Zubaz cofounder Bob Truax ’81 was browsing the apparel racks a few feet away.
“Some people absolutely flip out and go nuts and love it, and some just hate it,” Truax said. He just smiled as he continued his shopping because he knows there is still a love for the funky cultural phenomenon he helped create.
8 / outlook.stcloudstate.edu SPRING 2016