Design and style guidelines – our logo The default logo
Basic rules on using our logo 1. Always use the whole logo (the symbol and the name) from the logo files provided – never recreate, rearrange or recolour it yourself. 2. The default approach for all members and programmes is to use the logo in English. This logo is also used by all central, non-member led parts of the organisation. 3. You can use an approved translated version of the logo, if your country context means you need to communicate in a local language. This could be because: Example of a translated logo
• English is not readily understood by your audience • Using English could have a negative impact on perceptions of Save the Children in your country • You have already been using and building awareness under a translated name.
If you would like to develop a translated version of the logo and get it approved, please contact Lisa Norstrom (Lisa.Norstrom@savethechildren.org, +44(0)20 3272 0300
Design and style guidelines Global Brand Guidelines 21