Supporters Direct Scotland Cup Sponsorship Proposal by Supporters Direct Scotland

SUPPORTERS DIRECT CUP

The SD Cup, SD Shield and SD Scottish Cup are fixtures held between two supporter-owned football clubs. The invitaion only matches have been held for the past 14 years to celebrate the role supporters play in owning and supporting their football clubs in the U.K and across Europe.

for spending it on silverware.

“I HAD NO HESITATION IN GETTING INVOLVED TO SUPPORT A FIXTURE WHICH COULD MEAN A GREAT DEAL IN TERMS OF EACH CLUB’S SURVIVAL PROCESS. FOOTBALL PEOPLE FROM ACROSS THE COUNTRY ARE GETTING RIGHT BEHIND THIS GAME AND EVERYONE AT QTS IS DELIGHTED TO BE INVOLVED IN WHAT PROMISES TO BE A MEMORABLE OCCASSION”

A call went out to fans across the country who raised the money to have the Supporters Direct Cup put into production.

ALAN MCLEISH, MD OF QTS, PREVIOUS SDS CUP SPONSOR

When AFC Wimbledon was being formed, the club received a significant support and proffesional advice from Enfield Town FC. That support was cemented when a friendly match between the two was organised.

THEREFORE, IN PRINCIPAL THE CUP WAS CREATED BY THE FANS FOR THE FANS.

ORIGINS OF THE SUPPORTERS DIRECT CUP

The game would be the first time two supporters’ trust-owned clubs had played each other, and given the level of the teams in the football pyramid, was one that looked like it might be a decent competitive game for a club with few competitive matches under its belt. In anticipation of this Supporters Direct agreed to sponsor a cup, but as a publicly funded body, it neither had the spare cash nor the justification

Following this, we’re pleased to announce we’ll be hosting the second Supporters Direct Scotland Cup when Stirling Albion host Heart of Midlothian on the 14th of July at Forthbank.

SUPPORTERS DIRECT CUP

RIGHTS - TROPHY PRESENTATION

RIGHTS - MATCHDAY PACKAGE

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Right to present the trophy to the winning club, pitch-side. Sponsor mark added to trophy plinth for presentation. Sponsor mark added to press wall for post-match media interview. Sponsorship annoucement pre-presentation.

RIGHTS - MARKETING & PROMOTION

Three course pre-match meal served to table Executive Level Seating A full page advert in the official Match Day Programme. Logo recognition in the programme and on the team sheets. Pre-match pitch edge presentation with photographs & stadium announcement. Opportuntity to Choose the Man of the Match and present their champagne after the game. Complimentary tea & coffee available.

- House wines and beers served with meal. - Pre-match stadium tour with opportunities for photos in dressing rooms and at pitch edge. - Access to the lounge 1 ½ hours before the game, at half time and 1 hour afterwards. - Exclusive networking opportunities with club sponsors & partners. - Match day programme. - Team sheets.

Supporters Direct to provide the following digital marketing and promotion for the SD Cup including:

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A series of web advertisements to be carried on SD, SDS websites. Press release & Fixture announcement A4 Adverts for print / Local Press. A5 Flyers design for clubs to distribute. Social Media promotion (16K Twitter, 8k Facebook). Inclusion in editorial for Non-League Paper

Promotional/Media Giveaways to radio stations including TALKSPORT and 5 Live.

RIGHTS - PRINTED MATERIALS -

Recognition with company name and/or logo on all written correspondence related to the Supporters Direct Scottish Cup from Supporters Direct Scotland as the “Official Sponsor”

Recognition with company name and/or logo on the official SDS & SD website for the event starting prior to the event.

Recognition with company name and/or logo on results service, press conference backdrop, accreditation passes, etc... in a position not less prominent than other sponsors.

Recognition with company name and/or logo on official poster and the cover of the official matchday programme.

One (1) full colour page advertisement, free of charge, inside the Official matchday programme.

One (1) full colour page advertisement, free of charge, inside the Supporters Direct Scotland Conference programme.

SUPPORTERS DIRECT CUP

SD DIGITAL COVERAGE

WEBSITE

200,000 Views Views, 93,000 Unique Users 220,000PagePage

TWITTER

impressions p/year 3.1 million 10,400 followers, 3.1million impressions

FACEBOOK

3000 3,000likeslikes

YOUTUBE

40 Subscribers

Cup match preview, exclusive interviews with the managers, team selections and match reports carried on Supporters Direct Official Website.

Live twitter feed from the game. Postmatch interviews with players published exclusively on social channels

Ticketing information will be boost posted to 40,000 football supporters. Opportuntity to publish official matchday images

EXTERNAL DIGITAL MEDIA COVERAGE OF CUP FINAL PINTEREST

Featured in FC Businesss

E-MAIL Featured in the Non League Paper

Featured broadcast by COPA 90

ALSO:

34 Subscribers 55,000 readership of football business executives 14,000 Database 2.5 million hits p/month 832,500 subscribers

Local newspaper reporting and local press coverage, live radio coverage and the website and databse distribution to both clubs.

SUPPORTERS DIRECT CUP

RIGHTS FEES

SUPPORTERS DIRECT SCOTLAND CUP RIGHTS COST PROJECT BUDGET 2015

Rights Media Value (£) Fee (£)

Social 5000 1500 Website 5000 1500 E-mail 1000 500 Marketing & Promotion 12000 2000 Hospitality 0 2000 Print Material 6500 2000 Trophy Presentation 1000 500

SDS Cup Total Cost 30500

10000