EDITOR’S NOTE
I’m the guy on the right (And why our identity does matter) Why Scoop?
This was the fundamental question of my semester. As my classmates and I toiled over first drafts, photo spreads and layouts, I kept returning to the simple syllable that distinguishes this magazine. In our editorial philosophy, we explain what Scoop is; it’s taken me months to understand why Scoop is. At its core, you see, Scoop is an exercise in digging deeper. Identity is much more than surface tension, and everything from how you dress yourself (Five shades of orange, p. 25) to how you picture yourself (Snap Attack, p. 14) reveals something about the underlying substance that marks you for you. In a college that identifies with communication and information, the search for identity becomes more than public – it becomes a magazine. Our staff unearthed stories of students, alumni, faculty and staff, reporting on their identities to learn more about our own. Whether they were about kayaking public relations majors (Outdoor Indoors, p. 20) or visionary televi-
sion executives (Steady Freddy, p. 39), each story taught us something about how people define themselves. “No one’s words are sacred.” It’s a quote that our professor, Dr. Elizabeth Hendrickson, likes to remind us of when we discuss headlines and revisions. It’s also one of many aphorisms that will remain in our heads long after she leaves UT this summer. She’s right – the words are never sacred, and I shouldn’t be so hung up on the title of the magazine. It’s a part of our identity, but the substance of CCI lies beneath the words on the cover. So turn the page. Dig in.
RJ Vogt
SCOOP EDITORIAL PHILOSOPHY
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coop magazine is a magazine made for College of Communication and Information alumni, students and faculty that strives to keep its readers up to date with what’s happening around campus and at The University of Tennessee’s School of Journalism and Electronic Media, School of Advertising and Public Relations, School of Communication Studies and School of Information Sciences. This is the reader’s magazine that celebrates CCI students past and present. We spotlight the faculty and other numerous ventures of CCI, including campus media outlets and organizations. In addition, Scoop keeps its eyes on media, always covering – and uncovering – the latest trends. We represent a college that is preparing students and alumni for a changing job market, and we will be there to explain how and why the world of communication is changing in an effort to best serve our readers. More than anything, Scoop is exciting. We are motivated by our mission and we want our readers to be able to take the same pride in their work and the work of their colleagues. This magazine also functions as an educational 4 | SCOOP
tool for JEM students interested in magazine journalism and it celebrates all the exciting changes within the publishing industry. It’s an ideal time for a fresh outlook, and Scoop stands prepared to deliver all that and more.
HOW TO CONTACT US For information about Scoop or for advertising inquiries, contact: Dr. Peter Gross Phone: (865) 974-5155 E-mail: pgross@vols.utk.edu 333 Communications Building Knoxville, TN 37996-0333