Chris Schultz Design Portfolio Binder

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CHRIS SCHULTZ DESIGN 502 . 551 . 2221

EMERGING ENERGIES IDENTITY SYSTEM Class: Design Methods Year of Initial Design: Spring, 2016 Design Revision: Spring, 2020 This project started out as an exercise in logo design. I was given a list of fictitious businesses to choose one to design a logo for it. The businesses ranged from professional to local and of various ventures. I chose Emerging Energies which is an electrical company specializing in sustainable energy such as solar and wind power. I also designed a mini identity system for the logo in 2020.

BAUHAUS 93 ZINE AND POSTER Class: Typography I Year of Design: Fall, 2017 This project was designed to do a study on a favorite typeface. I had to design a zine telling the history of the typeface. A zine is a small self-published booklet originating in the late 80s and through the 90s. For my typeface I chose Bauhaus 93, a typeface based on the Universal typeface developed by Herbert Bayer. My goal for the project was to convey the Bauhaus movement through Bauhaus 93.

BLINDED BY DOLLAR SIGNS CAMPAIGN Class: Web Design Year of Design: Spring, 2018 For this project, I was tasked with designing an ad-campaign and website for a blue law. A blue law is a law that usually makes something so outlandish illegal in certain states. The blue law I chose was Texas penal code 48.02 which states “It is illegal to sell your eyeballs.” As outlandish as this sounds, I decided to make a fictional scenario around the law. Set in the far future, a pandemic happens called the “Yellow Plague” which infects the human eyes. The disease causes the eyes to yellow and the side effects of this disease are blindness and can cause an individual to go insane.

5 SYMBOLS ZINE Class: Book Forms Year of Design: Fall, 2018 The inspiration for this project came from the Bauhaus 93 Zine. I wanted to do a zine the proper way which is in the 90s grunge style. The original title for this project was “5 Things,” but I decided to call it “5 Symbols.” My five items are not “things” to me but instead symbolize who I am and my many interests. I also tell the stories behind these items and why they are important to me. The main application utilized was photoshop for most of the imagery using a technique I like to call “Filter Stacking” where I take multiple layers of the image and apply filters to them to give the image a unique look.

ALE-8-ONE REDESIGN Class: Packaging Design Year of Design: Fall, 2019 Established in 1926, Ale-8-One is a Winchester, Kentucky brand of ginger ale. The goal of this project was to redesign the visual identity of Ale-8-One. My vision for this project was to give Ale-8-One a more modern look and contemporary style. This was achieved through researching the company and its history, redesigning the current logo, the packaging and other deliverables.

HELLA REBRAND Class: Identity Systems Year of Design: Fall, 2019 HELLA is a German brand of automotive parts. They specialize in auxiliary lights for cars and trucks. The requirement for this project was to develop a new visual identity for HELLA. This involved redesigning their logo, experimenting with visual elements such as typography, color, photography, and the development of a visual look for a multitude of deliverables. The final part of this project was to create a standards manual that tells the company’s story, how visual elements are to be used, and a catalog of the deliverables.

Designed by Chris Schultz Š Chris Schultz Design

University of Louisville, Hite Art Institute

This book was printed on a Canon imagePRESS C850 at UofL Print and Mail Services, with the printing costs underwritten by Canon Solutions America.

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