MMKG
MASTER OF MARKETING
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“ If you want a rewarding career in the dynamic world of marketing, this is the degree for you. Schulich’s Master of Marketing is designed for recent graduates of both business and non-business degree programs, and unlike most other Master of Marketing degrees, it’s a highly applied program that gives you job-ready, first-hand experience in creating marketing strategies for real-world organizations through it’s capstone consulting project.”
The Master of Marketing (MMKG) class represents a mix of students from different industries and academic backgrounds. Schulich offers a wealth of possibilities for personal growth, development, and engagement with students from diverse perspectives and countries through a variety of experiential learning opportunities.
We have one of the most global student bodies of any business school in North America, with international students from over 45 countries.
55% of students are international
45+ countries represented in our student body
65% of Schulich’s award winning faculty is international
35+ languages spoken by Schulich faculty
Strengthen your presentation skills and master the case method with opportunities to compete in events such as Canada’s Next Top Ad Executive, L’Oreal Brandstorm, and more.
Curated by MMKG students, the Future of Marketing (FOM) digital magazine reports on recent developments in marketing, including marketing automation, artificial intelligence, proximity marketing, and much more. The magazine is the largest digital publication on the topic with over 55,000 viewers and 2 million pages read. Visit: schulich.yorku.ca/future-ofmarketing-magazine
In the midst of transformational changes in technology, media, and consumption, the need for agile, yet strategic marketing professionals is ever growing. The full-time, 12-month Master of Marketing (MMKG) is a one-of-a-kind program that prepares graduates for professional careers in marketing.
Start Date
September Program Length 12 months
Foundational core courses provide you with the critical analysis and decision-making skills required of marketers today.
Learn state-of-the-art digital marketing and research tools and explore new developments in artificial intelligence, analytics, buyer behaviour, brand management, and marketing communications. Customize your own professional marketing expertise with electives such as Retail Analytics, Entertainment Marketing, New Product Development, Creativity in Marketing, and Customer Experience Design.
Graduates of the MMKG program may be eligible for up to one term of advanced standing in the Schulich MBA.
“ The MMKG program from Schulich provides you with the skills and knowledge to take on multiple professional challenges in the future. The individuals I met through the program had a profound impact on my life and I learned and accomplished more in the 12-months than I ever imagined.”
Mohini Mohandas (MMKG ’22)
Corporate Brand Specialist, Minto Group
View Mohini’s story: schulich.yorku.ca/mohini-mohandas
“ The Master of Marketing program offers students unparalleled depth in current marketing theory, decision-making, and tools for analytics, social media, and research. After just one year, students leave prepared for a range of modern marketing roles.”
Professor Grant Packard
BS (Colorado); MBA (McGill); PhD (Michigan)
Director, Master of Marketing Program; Associate Professor of Marketing
View Professor Packard’s video: schulich.yorku.ca/grant-packard
scan the QR code or visit: schulich.yorku.ca/mmkg
FULL-TIME STUDY
PREP COURSES
SUMMER 2024
Satisfactory completion of online courses in business fundamentals including accounting, finance, and statistics.
GRADUATION: OCTOBER 2025
CAREER TRACK
Introduction to the Centre for Career Design
TERM 1
FALL 2024
Course work*:
• Marketing Management
• Marketing Research
• Strategic Marketing Communications
• Professional Development Hive I
+ One marketing elective** (3.0 credits)
TERM 2 WINTER 2025
Course work*:
• Marketing Analytics
• Brand Management
• Digital Marketing
• Professional Development Hive II
+ One marketing elective (3.0 credits)
TERM 3 SUMMER 2025
Course work*:
The Marketing Field Project course gives MMKG students first-hand experience consulting with a small to mid-sized business in need of marketing expertise.
The Marketing Dynamics capstone course has students apply learnings from across the curriculum in an intensive 8-week market simulation, case studies, and debates.
+ One marketing elective (3.0 credits)
Just-in-time recruiting On-campus recruiting
Career coaching, networking events, alumni mentorship
* Courses and sequencing subject to change
** Students who have not previously completed appropriate managerial finance coursework (as determined by Student Services) must take Financial Decisions for Managers as a required core course instead of this marketing elective.
CAREER READY!
Build lasting memories as part of an engaged and impressive student community.
Develop your strengths, skills, and interests with a host of exciting co-curricular activities.
Collaborate with a supportive student network to examine and share diverse perspectives on complex academic topics during study sessions, case studies, and peer learning.
Choose from over 30 student-run clubs and organizations
From investment banking to sustainable enterprise to the Business Technology Association, you’ll have the ability to pursue a broad spectrum of interests alongside your studies.
Engage with Our Community
@SchulichSchool | #SchulichMMKG
Schulich’s student community fosters platforms for empowerment, representation, and belonging. Cultivate leadership skills and celebrate a rich culture of diversity by participating in student-led clubs such as the Black Graduate Business Network and Women in Leadership.
The GBC is the representative student body for all Schulich graduate degree programs. The GBC hosts events, social nights, and serves as the student body’s voice to the faculty and administration.
The SMA creates opportunities for Schulich students to learn, connect and prepare themselves for a successful and thriving career in the field of marketing. Attend interactive events, and connect with like-minded peers and marketing professionals.
Schulich is a thought leader in the field of Business and Sustainability and one of the world’s top-ranked business schools in sustainability research. We pride ourselves on graduating future business leaders that are committed to creating a better, more sustainable world.
Our Rob and Cheryl McEwen Graduate Study & Research Building has received the LEED (Leadership in Environmental Energy and Design) Gold Certification.
27 m
natural ventilation system driven by the glass solar chimney
Energy use intensity 71.4% BELOW THE MODEL
NATIONAL ENERGY CODE OF CANADA
840 m 2 of planted green roof area
RAINWATER RECAPTURE SYSTEM for green roof irrigation
7,500 m 2
of new landscaped open area, including 3,800 m2 of planted green space
Students benefit from a variety of unique spaces to study, work and connect, including a graduate lounge, private group meeting rooms equipped with flatscreen monitors, research labs, and a media production centre.
FOR A VIRTUAL TOUR of the McEwen building, scan the QR code or visit: schulich.yorku.ca/mcewen-virtual-tour
The subway station is steps away from Schulich’s Seymour Schulich Building. Access the city’s vibrant downtown core in just 30 minutes.
Pursuing a business degree is an important decision. At Schulich, we support you with an application experience that leaves you feeling informed and empowered. We take a holistic approach during the application review process and all components of the application are thoroughly evaluated.
CONNECT WITH OUR ADMISSIONS TEAM
Scan the QR code or visit: schulich.yorku.ca/grad-inquiry
Nishanth Bharadwaj (MMKG ’19) Senior Product Marketing Manager, Alida
View our alumni stories: schulich.yorku.ca/alumni-stories
PREREQUISITE COURSES IN HONOURS
PROGRAM
GMAT/GRE
ESSAYS
REFERENCE LETTERS
WORK EXPERIENCE
LANGUAGE PROFICIENCY
An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.
N/A
ADMISSIONS DEADLINES
Not required
2 video, 2 written, 1 timed written
2 reference letters1
One or more years of post-degree work experience is strongly recommended for those without a business degree. 2
Applicants must produce proof of language proficiency in one of the three ways listed:
• Proof of study completed in English: 2 years minimum (must be full-time study) at an accredited university in a country (or institution) where English is the official language of instruction.
• IELTS (academic test): 7.0 (minimum 6.5 on each dimension). The IELTS online Academic Test is acceptable.
• TOEFL: 100 (minimum 23 on each dimension). The TOEFL iBT Special Home Edition test is acceptable.
September 2024 Entry
Round 1: September 27, 2023
Round 2*: January 5, 2024
Round 3: March 27, 2024
Round 4**: June 12, 2024
* International students are strongly encouraged to apply by Round 2 to allow for sufficient study permit processing time.
** Late applications may be accepted pending space availability.
1 One academic reference is required.
2 For applicants holding a 3-year degree, one year of full-time, post-graduate work experience is required.
OUR RECRUITMENT TEAM IS HERE FOR YOU!
• Meet one-on-one for a coffee chat
• Attend one of our open houses offered during the year – Experience Schulich Virtual Open House
– Experience Schulich In-Person Open House
• Visit us at one of the 100+ local and global events we join annually
• Drop-in virtually for Q&A, student panels, and application tip info sessions
Study in one of the most diverse cities in the world and take advantage of all that Toronto has to offer. Access the vibrant downtown core in just 30 minutes by subway. Enjoy restaurants, theatres, and distinct neighbourhoods – there’s so much to explore in Toronto.
Most tech talent growth
CRBE,
3rd
largest tech sector in North America
New
51% of Toronto’s population was born outside of Canada
#1 city
for career women
Toronto ranking, Bloomberg, 2021
Over 180 languages and major dialects spoken in Toronto
Safest city in Canada, 2nd safest city in the World Economist Intelligence Unit, 2021
Schulich provides in-house programs, services, and immigration support to help international students navigate the transition to Canada and plan for the future.
INTERNATIONAL BENEFITS
• Study permit and pre-arrival webinars
• Mentorship program
• English language peer support
• New to Canada orientation
• Immigration information sessions
• 1:1 international student advising
• Social events
For more information scan the QR code or visit: schulich.yorku.ca/internationalstudent-services
Need assistance with your written or verbal English language skills? Our ELPS program provides free one-on-one online support for both writing assignments and verbal presentations. We will help you build confidence in your English language skills.
A Schulich masters degree gives you the option of launching a career internationally, or the opportunity to work in Canada after graduation. Upon completing your degree, you can explore Canada’s advantageous immigration pathways available to assist you in building your ideal career.
Attend information sessions to learn more about relevant work permits and permanent residence options, or book individualized advising sessions with Schulich’s International Student Support Specialist.
We welcome the opportunity to discuss ways to finance your education and the return on investment our programs offer. Visit: schulich.yorku.ca/financial-aid
Visit schulich.yorku.ca/financial-aid/loans for a list of partnered banks and preferred rates for domestic students in professional programs.
*Please
To learn more about funding opportunities for international students, please visit: schulich.yorku.ca/financial-aid/loans
Partnerships with:
“ At the Schulich School of Business, student success is one of our top priorities. Understanding that pursuing a business degree is never easy, we are dedicated to supporting our students in their academic journey through a wide range of scholarships, awards, and bursaries that not only promote diversity and inclusivity, but also to help ensure that a lack of financial resources is never a barrier for current and future Schulich students.”
Doris Mak Assistant Director, Admissions & Financial AidWeston Family Foundation Entrance Scholarship
Value: $10,000 | Available: 1
The Weston Family Foundation invests in innovation and learning to deliver measurable impacts to the well-being of Canadians. We take a collaborative approach to philanthropy, working alongside forward-thinking partners to advance Canada and create lasting benefits. The Weston Family Foundation Entrance Scholarship will be presented to incoming Master of Marketing students who have demonstrated academic excellence and at least two years working experience. Recipients will have been active in their community and demonstrated leadership qualities either in the workplace or through extracurricular activities.
For additional scholarship information please refer to the Schulich Awards publication at: schulich.yorku.ca/financialawards
Figures are based on the currently approved fee framework. Fees listed below include tuition and supplementary fees. For full details on all current tuition, supplementary fees, and student health plans, visit the York Student Financial Services website: https://sfs.yorku.ca/fees . Fees are subject to change.
**
* The
MMKG requires three terms of study to complete.
is
by multiplying current tuition fees by the average number of terms required to complete the program.
$50 CAD. Subject to change. Tuition and fees reassessed annually.
1 Figures are approximations and intended only as a budget guide for students studying full-time. Costs are listed in Canadian dollars.
2 On-campus housing varies in price from $1,096 – $1,979 per month depending on the location and options. For more information on housing on campus, please visit yorku.ca/housing . On-campus housing is available on a first come, first served basis. Students who are seeking accommodation on campus are strongly encouraged to submit their housing application after accepting their offer of admission.
3 Participation in the University Health Insurance Plan (UHIP) is mandatory only for international students (and their accompanying dependents) while in Toronto. The Graduate Student Association (GSA) plan is for dental and drug coverage (mandatory for all domestic and international full-time students unless student has alternative coverage). Cost shown is based on the plan rate for a single individual. Coverage for spouse/ family is available. Health/Drug/Dental plan rates are subject to change.
4 Subtract UHIP cost for domestic student total.
The Centre for Career Design (CCD) empowers students for lifelong career success and self-reliance with advice, tools, and training.
MMKG Student Success Report
88%
SAMPLE ROLES
Account Manager
Brand Manager
Communications Manager
Digital Marketing Manager
Fulfillment Manager
Partnerships Specialist
Project Manager
Public Relations Specialist
Tourism Marketing Coordinator
OUR TEAM CAN HELP YOU:
• Identify strengths
• Determine career objectives
• Develop and implement career plans
• Hone skills for career management
• Apply for jobs
• Prepare for interview and salary negotiations
Corporate Recruitment Events
Connect with leading organizations such as Purolator, P&G, Kraft Heinz, PepsiCo, and Amazon to learn about career opportunities.
MMKG
Our customized industry advising program is designed to help you navigate a career in Marketing. Enjoy 1-on-1 training, advice from industry leaders, and the opportunity to network with alumni and hiring managers.
Enjoy exclusive access to job opportunities posted on our career platform, Handshake.
Career Workshops
Benefit from skill-enhancing workshops aimed at making you career-ready like resume and cover letter writing, managing your online presence, and mastering the interview.
When you graduate from Schulich, you become part of one of the largest business alumni networks in Canada.
UPON GRADUATION, JOIN A GLOBAL NETWORK OF OVER
35,000 active alumni in
90 countries
Participate in the Schulich Alumni Mentorship Program
Enjoy exclusive access to Schulich’s Alumni Hub, which includes 90+ global alumni chapters in over 60 countries
As a student you can engage with alumni at events and conferences to gain key insights into the industries and careers that you’re passionate about.
“Your program here at Schulich is just the beginning! Our Global Alumni Network is a tremendous asset -opening up connections, knowledge sharing, and opportunities that extend far beyond graduation.”
PamelaLaycock (MBA ’89) President, Schulich Global Alumni Network
NEXT STEPS
• Visit us online: schulich.yorku.ca
• Join us for an event or information session. Register at: schulich.yorku.ca/events
• Connect with our Admissions Team at: schulich.yorku.ca/grad-inquiry
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MSCM
Master of Supply Chain Management
Driving Positive Change schulich.yorku.ca