A
Spring Spectacular
Monday, April 27, 2015
dvisers, we encourage you to print enough copies of this program for the students attending the conference.
Don’t forget to join us for the Awards Ceremony at 1:15 p.m. in the Russell House Ballroom. Yearbook and magazine staffers, there are two afternoon sessions for you during the ceremony. If you have questions or need additional information about SCSPA or today’s program, please ask an association officer (wearing blue SCSPA T-shirts) or stop by registration desk in Room 309.
South Carolina Scholastic Press Association • School of Journalism & Mass Communications• University of South Carolina • Columbia 8 a.m. – 2:35 p.m.____________________________________________________
9:45 – 10:10 a.m.__________________________________________________
Registration (ADV) Room 301 Advisers should come to Room 301 to register and pick up conference materials.
Assembly (ALL) Ballroom A–C Welcome: Makrina Nayfa, SCSPA President All participants should attend the assembly. Student officers running for next year will be announced and introduced and staffs will cast ballots as they leave. Candidates running for president will make speeches.
Exchange area/scholastic journalism handouts (ALL) 2nd Floor Lobby (outside Ballroom) Please drop off your publications on the tables outside the 2nd floor Ballroom. Pick up copies of other magazines, newspapers and yearbooks.
9 – 9:40 a.m._______________________________________________________
Advisers’ network (ADV) 201 Amy George, Laurens District 55 HS After you have gotten your students off to their classes, join other SCSPA advisers for a few minutes of relaxation and networking.
Using journalism skills past high school (SR) 203 Rebecca Piner, University of South Carolina You don’t just leave your journalism skills in the classroom when you graduate. No matter what you do in college or after high school, your experiences work for you. You just have to learn how to make them work. Learn how to market yourself as a journalist and how to use what you’ve learned in all aspects of life. School’s (NOT) out for summer (YB) 302 Deborah Gascon, Dutch Fork HS The yearbook may be finished but your work isn’t over. Spend the spring and summer planning for your 2016 yearbook and make it your best book ever.
How to design your bread & butter (MG) 303 Robin Hendricks & Carina Leaman, Dutch Fork HS There are as many ways to put together your literary magazine as there are ways to create a great sandwich. With the varying lengths of writing and sizes of photography and art, it can be difficult to create an aesthetically pleasing design. This session will help staffers combat those challenges. Carpe your audience (BC) 305 Jamie Gilbert-Fitzpatrick & Daniel Hudson, Dutch Fork HS Have you been struggling to keep your audience’s attention? This session will show you how to spice up your broadcast. Learn how to use technology, comedy and variety to create a buzz on campus and beyond. Storytelling that ain’t boring (ALL) Ballroom A–C David Knight, Lancaster HS Learn the secrets of great storytelling that will transform your stories into copy that readers just can’t put down.
10:20 – 11 a.m.____________________________________________________
Advisers’ business meeting (ADV) 201 Deborah Gascon, Dutch Fork HS Any publication adviser interested in discussing SCSPA business concerns is welcome to attend this meeting.
I’m so trendy! (YB) 203 Devon Swale, Herff Jones What’s new for 2016? We'll look at what colors, typography and design elements to include in your yearbook that will capture the meaning of the year.
Relate & coordinate (DM) 302 Hayley Kelly, Jordan Rainier, Holden LeCroy & Summer Huechtke, South Pointe HS Online is a totally different animal than print. Online allows you to keep your readers informed as news happens. Learn how to post content responsibly and timely while also balancing it with a print publication.
People, places & themes! (MG) 303 Carlo Dawson, South Pointe HS Coming up with a good theme for a literary magazine can prove challenging. Staffers don’t want their theme to bore readers or distract from the content. This session will provide information about how to create an interesting and relevant theme that can be incorporated throughout your literary magazine. Covering sensitive subjects (ALL) 304 Phillip Caston, Wando HS, and Amy George, Laurens District 55 HS How should your staff cover a death? Another tragic event? A situation with tricky legal/social ramifications? Learn how to handle sensitive situations from two advisers who have had experience with covering difficult situations.
Digital portfolios: Get you & your work online (DM) 305 Michaela Baker, Dutch Fork HS All students should be building personal websites as a portfolio of their own work and experiences. The 2015 S.C. Journalist of the Year will show you how to build a digital portfolio and use it for competitions, scholarship applications and personal promotion.
ADV - Adviser • BC- Broadcast • DM - Digital Media • MG - Magazine • NP - Newspaper • P - Photography • SR - Senior • YB - Yearbook
South Carolina Scholastic Press Association • School of Journalism & Mass Communications• University of South Carolina • Columbia Hittin’ all the bases: Sports coverage (ALL) 315 Billy Dunlap, Dunlap Media LLC How can high school journalists cover sports effectively? How do you report on last week’s game in next week’s paper, or do you? Learn the best ways to differentiate your sports reporting for print, online and social media. Writing power columns (DM/NP) Ballroom A–C David Knight, Lancaster HS Great personal columns can change your readers’ lives. Bad ones are a waste of paper. Get tips on writing the great ones.
11:05 – 11:45 a.m.________________________________________________
SCSPA summer opportunities (ADV) 201 Leslie Dennis, SCSPA How do you submit your summer evaluations and individual competitions? Leslie will tell you all you need to know about sending in your publication for evaluation and talk about the Baldwin workshop in June and the possibilities of redesign workshops in August.
Making a career out of a passion (SR) 203 Liz McCarthy, University of South Carolina From high school newspaper to J-School student to a Student Press Law Center fellowship to digital communications coordinator at USC, McCarthy has worn many hats along her journalism journey. Find out the places your high school journalism skills can take you, whether in the world of communication or beyond. We are family! (ALL) 302 Lisa McCulley, Makrina Nayfa & Jack West, Spartanburg HS Is your class just another elective to your staff, or is it a family? Learn how to form a tighter bond among your staffers. Horseback riding. Paintball battles. Or maybe something as simple as a birthday party for each staff member. Boosting morale creates a work environment that students love. Lookin’ good: Lit mag designs (MG) 303 Beth Swann, Nation Ford HS Let’s be honest – we do judge a book by its cover! Learn dynamic design ideas that will impress your readers before they ever see a word. Fabulous techniques are easy and fun to create!
The thrilling fields: How to conquer as editor-in-chief (ALL) 304 Phillip Caston, Wando HS Staff members sabotaging others’ grades? Inter-staff dating turns the class upside down when they break up? Adviser and editor relationships on shaky ground? Learn how to tackle these real scenarios like a professional and manage any crisis you may face as editor-in-chief in this hands-on workshop.
Everybody has a story (BC/DM) 305 A.J. Chambers & Summerville HS broadcast staff Broadcast students and their adviser will talk about how one personality profile idea changed the way they report stories. Students will share student examples, production tips, and reporter experiences in producing the “Everybody has a story” segment and how these stories have impacted their school community. Sports photography (ALL) 315 Billy Dunlap, Dunlap Media LLC Fuzzy photos? Can’t see the ball? Learn how to get that action shot from a sports photographer.
24 great leads – and some bad ones, too (ALL) Ballroom A–C David Knight, Lancaster HS A boring lead can doom a great story that you spent hours interviewing, researching and writing. See examples of great leads that grab readers and get tips on how to avoid cop-out leads that turn readers off.
11:45 – 1:15 p.m.__________________________________________________
Lunch Students will eat lunch on their own. Advisers are invited to join other advisers, speakers and our special guests in the Preston Dining Room for a luncheon buffet.
1:15 – 2:40 p.m.___________________________________________________
Spring Conference Awards Ceremony Ballrooms A–C In addition to online, newspaper and broadcast awards, the SCSPA scholarship, SCSPA/Jostens yearbook scholarship, Joining Generations Contest, S.C. Journalist of the Year, Adviser of the Year and Scroggins awards will be presented.
Photoshop essentials (MG/P/YB) – session ends at 2 p.m. 203 Andrew Bell & Luke Samples, Jostens Learn how to use Adobe Photoshop efficiently and effectively to get the most out of your pixels and create stunning imagery. This session will also show students nondestructive editing techniques and how to achieve more creative effects. Great gathering comes first (ALL) – session ends at 2 p.m. 315 David Knight, Lancaster HS The greatest journalists are always the greatest gathers – of information, of stories, of images. Find out how to improve your gathering.
ADV - Adviser • BC- Broadcast • DM - Digital Media • MG - Magazine • NP - Newspaper • P - Photography • SR - Senior • YB - Yearbook
South Carolina Scholastic Press Association • School of Journalism & Mass Communications• University of South Carolina • Columbia
SCSPA Awards Ceremony at 1:15 p.m. in the Russell House Ballroom
• General Welcome- Makrina Nayfa, Spartanburg HS, Student President
• Welcome – Charles Bierbauer, dean of College of Mass Communications and Information Studies, and Tom Weir, interim director of the School of Journalism and Mass Communications • Student Election Results/recognition of outgoing officers – Rebecca Piner • Awards Conference Emcee SCSPA Director Karen Flowers
• 8 Broadcast Individual Awards (Superior ratings only) • 8 Online Individual Awards (Superior ratings only)
• 26 ESNA Yearly Awards (A/B first-place only/13 categories) • 6 ESNA Sweepstakes Awards (A/B 3rd, 2nd, 1st)
• 7 Broadcast Evaluations (Merit/Honor/Superior/All-State) • 14 Newspaper Evaluations (Merit/Honor/Superior/All-State) • 5 Online Media Evaluations (Merit/Honor/Superior/All-State) • 1 Most Improved Newspaper
• 1 S.C. Journalist-of-the-Year Award ($750) • 1 SCSPA/Jostens Yearbook Scholarship ($500) • 1 SCSPA Scholarship ($1,000)
• 1 Reid H. Montgomery Adviser-of-the- Year Award • 4 Newspaper Palmetto Awards
• Special Thanks To............................
• Joining Generation Multimedia Contest (First place $750, second place $500, third place $250) • 1 Best in Broadcast
• 1 Best in Online Media
• 1 Best S.C. Scholastic Newspaper
PLEASE send one staff member to the front of the Ballroom at the end of the awards to get staff packets.
2014-2015
Board Members Adviser Officers* Chair: Deborah Gascon, Dutch Fork HS
Vice Chair: Amy George, Laurens District 55 HS Secretary: Amy Goodwin, Camden HS Representatives
Broadcast: Dana Miley, James Island Charter HS
Jr. High/Middle School: Rene Horton, Pleasant Hill MS Lowcountry: Phillip Caston, Wando HS
Magazine: Claudine Hughes, Northwestern HS
Midlands: Kim Cimney, West Florence HS, & Carlo Dawson, South Pointe HS Newspaper: Chuck Walker, Nation Ford HS
Online/Digital Media: Cindy Koon, South Pointe HS, & Amy Medlock-Greene, Dutch Fork HS
Upstate: Janice Hoch, Travelers Rest HS, Lisa McCulley, Spartanburg HS, & Brittny Meekins Ervin, J.L. Mann HS Student Officers** President: Makrina Nayfa, Spartanburg HS
Vice President: Jack West, Spartanburg HS Representatives
Broadcast: Daniel Hudson, Dutch Fork HS
Magazine: Robin Hendricks, Dutch Fork HS
Midlands: Jamie Gilbert-Fitzpatrick, Dutch Fork HS Newspaper: Maddie Mason, Dutch Fork HS
Online/Digital Media: Michaela Baker, Dutch Fork HS, & Emma Jameson, Oakbrook Preparatory School Upstate: Nora Grace Smith, Spartanburg HS
Yearbook: Maddie Fink, Wando HS & Jennifer Quindlen, Dutch Fork HS
*Adviser officers complete their two-year terms in spring 2016.
**Student officers serve through the 2015 spring conference.
ADV - Adviser • BC- Broadcast • DM - Digital Media • MG - Magazine • NP - Newspaper • P - Photography • SR - Senior • YB - Yearbook