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Stargazer Cruises Process Book

Page 14

TYPOGRAPHY After coming up with several concepts for the logo, I finally combined two of my initial ideas to create the final logo. I am very happy with how it turned out because of the simplicity and effectiveness it evokes.

FINAL These are the final choices for typography. In previous branding projects, I have always stuck with one typeface. I wanted to try two typefaces for this project to make it more challenging for myself. The two typefaces are Charter (left) and Aller (right).

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Stargazer Cruises Process Book by School of Art, George Mason University - Issuu