SCENIC GROUP REDEFINES SUCCESS IN 2024 WITH RECORD SALES IN CANADA AND CELEBRATED EXCELLENCE
Vancouver, BC, January 21, 2025 – Scenic Group, the world-renowned leader in luxury river and ocean cruising, is proud to announce a record-breaking close to 2024, fueled by an increase in passenger sailings, unprecedented sales milestones and a growing list of accolades for its Scenic (W) Luxury Cruises & Tours and Emerald Cruises brands. These achievements underscore Scenic Group’s steadfast commitment to delivering unrivaled luxury experiences that resonate with travellers seeking both indulgence and discovery.
"2024 has been an exceptional year for Scenic Group Canada," said Lisa McCaskill, VP, Sales & Marketing, Scenic Group Canada. "From an increase in passenger sailings to achieving impressive results during our Black Friday promotions, these achievements highlight the dedication of our team and the continued support of our valued guests. We are excited to celebrate these successes and look ahead to an even more impactful 2025."
Sales Highlights:
Scenic Group’s 2024 sales delivered record-shattering results, including:
Canada: 10% increase in passengers that sailed in 2024 and a 23% increase in guests that booked a cruise in 2024.
Black Friday Week: The best sales week in the company’s history, as the Black Friday campaign period saw Canadian net bookings soar by an extraordinary 81% over the previous year.
November 2024: Achieved the title of best month in Scenic Group's history, reflecting an unwavering demand for premium travel experiences.
Awards and Industry Accolades:
The Scenic and Emerald Cruises brands continued their award-winning streak in 2024, collecting notable distinctions:
Condé Nast Traveler
Readers’ Choice Award: Top River Cruise Line (Scenic (W) Luxury Cruises & Tours)
Readers’ Choice Award: Top Expedition Cruise Line (Scenic (W) Luxury Cruises & Tours)
Readers’ Choice Award: Top Ocean Ship, Small Ship Category (#21, Emerald Cruises)
Hot List: Scenic Eclipse II – Best New Cruises
Hot List: Emerald Sakara – Best New Cruises
Travel + Leisure
Top Ten River Cruise Line (Scenic (W) Luxury Cruises & Tours)
Top 10 Rhine River Cruises (Emerald Cruises)
Business Traveller
Best River Cruise Line (Scenic (W) Luxury Cruises & Tours)
Recommend Readers’ Choice Awards
Silver Level: Best Cruise Line, Luxury Yachts (Scenic (W) Luxury Cruises & Tours)
Bronze Level: Best Cruise Line Overall River Cruise (Scenic (W) Luxury Cruises & Tours)
Silver Level: Best Cruise Line, Luxury Superyachts (Emerald Cruises)
Bronze Level: Best Cruise Line Overall River Cruise (Emerald Cruises)
“Our dedication to innovation and inspiration allows us to consistently exceed expectations,” added McCaskill. “As we move forward, we’re unveiling refined experiences across both of our brands, ensuring every guest enjoys a seamless blend of contemporary sophistication and intimate luxury.”
As Scenic Group enters 2025, exciting developments include the upcoming launch of Emerald Kaia and Emerald Astra alongside refreshed itineraries and expanded destination offerings across both river and ocean voyages. Scenic Group remains dedicated to delivering once-in-a-lifetime journeys that inspire wonder and enrich lives.
Gratitude for Travel Agents & Advisors:
It is important to also recognize travel agents and advisors as essential connectors in the travel industry, providing expert guidance, personalized service and trusted recommendations that enhance traveller experiences. “The dedication and partnership of Canadian travel agents and advisors are critical to Scenic Group’s achievements and deserve our deepest appreciation,” says Juna Ueda, General Manager, Sales at Scenic (W) Luxury Cruises & Tours, Canada. “Their commitment, expertise, and passion have been instrumental in helping Canadian travellers create unforgettable adventures and moments. We deeply value their contributions and look forward to continuing to grow together in 2025.”
To book travel and for more information about Scenic (W) Luxury Cruises & Tours and Emerald Cruises, please visit www.scenic.ca or call 866-689-8611; and www.emeraldcruises.ca or call 855-444-0161.
About Scenic Group
For nearly 40 years, Scenic Group has redefined luxury travel, gaining global acclaim for its awardwinning river cruises and intimate yacht experiences, as well as its meticulously curated land journeys. With a portfolio of renowned brands: Scenic (W) Luxury Cruises & Tours, Emerald Cruises, Emerald Tours and Mayflower Cruises & Tours, Scenic Group offers transformative experiences that provide unparalleled access to the world’s most breathtaking destinations on all seven continents.
Scenic (W) Luxury Cruises & Tours’ ultra-luxury river cruises span Europe, Southeast Asia, and Egypt’s Nile, offering truly all-inclusive, five-star journeys that elevate the art of travel. On the oceans, Scenic Eclipse, The World’s First Discovery Yachts™ are pioneers in expedition and discovery cruising, blending exploration and indulgence. These state-of-the-art yachts allow guests to explore remote polar regions and secluded destinations, all while enjoying world-class dining and personalized service. Celebrating a decade of excellence in 2024, Emerald Cruises continues to expand its fleet of innovative Star-Ships on the world’s rivers and luxury ocean yachts. Emerald Azzurra and Emerald Sakara will be joined by Emerald Kaia in 2026, further enhancing luxury yacht cruising. Additionally, Emerald Astra, debuting in 2026 as the 10th Star-Ship in the river fleet, will elevate Emerald Cruises' renowned river cruising experience. These contemporary ships will offer exclusive itineraries across the Mediterranean, Adriatic, Caribbean, and Europe, combining intimate luxury with exceptional experiences for the discerning traveler. Scenic Group’s commitment to innovation and exceeding expectations ensures that every journey—whether on river, ocean, or land—brings moments of wonder and creates memories that last a lifetime.
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Contact:
Andrea Mancini ScenicGroupCA@casacom.ca