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PURPOSE
THE FOUNDATION
PURPOSE CORE VALUES TARGET AUDIENCE AUDIENCE SEGMENTATION DIFFERENTATION
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PURPOSE + CORE VALUES
Consumers today are more conscious about their brand relationships than ever before. Relationships are cultivated with brands that not only deliver desired quality but also represent alignment with their beliefs and values.
As the conscious consumer is constantly seeking alignment, we are constantly seeking awareness of how we are represented in the world. We want to ensure that we are outwardly perceived in a fashion that matches who we are. People’s perception of us in the gym, on social media, and online is a direct reflection of how we carry ourselves in those environments. Our strategy is to effectively communicate what we do and why we do it… and then do it.
This section of the playbook outlines our purpose and our core values.
THROUGH THE LOVE OF THE GAME OF BASKETBALL, WE STRIVE TO CREATE A COMMUNITY THAT LEVERAGES AN INNOVATIVE APPROACH TO MEASURABLE IMPROVEMENT FOR ON-COURT PERFORMANCE WHILE CULTIVATING A CULTURE THAT BUILDS CONFIDENCE AND PROMOTES PERSONAL GROWTH OFF OF THE HARDWOOD.
