INTENTION

OUR ORIGIN STORY

Our story starts with our founder, Fred Jones.

Growing up in Portland, playing college ball for the Oregon Ducks, and navigating life as a pro baller around the League, Fred gained great insight into the game of basketball and all the cogs in the machine that make it go. From learning about Phil Knight and Nike's genesis to seeing how different teams structure their staffs across the NBA. to pursuing entrepreneurship after his playing career, Jones realized just how many avenues there are to making a career out of the game of basketball. It then became his mission to expose the youth to this reality.

Using Fred as the example, kids are able to see all the different ways basketball has impacted his life and how it can impact their lives as well. This not only provides representation for kids who look like Fred, but it shows them what paths are possible to navigate as someone who wants to work in or around the sport. Loving the game of basketball doesn’t mean the only way you can fulfill your love is through playing at the highest level. You can still work in basketball in retail, in medicine, in creative, in business.

Love The Game works to instill confidence, create community, and cultivate curiosity in every player it comes in contact with. In this instance, Shoot 360 is a conduit for Love The Game's mission, vision, and application. Shoot 360 is an unbelievable product on its own. When complemented with Love The Game? Unbeatable.

THE INTENTION

This style guide is the playbook for our team.

It is our pre-set plan of action drawn to uphold the standard of service that we intend to provide at Shoot 360 through the lens of Love The Game.

Regardless of your position on this team - manager, coach, intern – your role is essential to the unit. Allow this style guide to serve as a tool that helps you maximize your performance.

Embrace your own unique style and use this guide as a lifeline, not a dogma.

This playbook can enhance your game, but it will never be the sole reason for a win. There are some pieces of this guide that will require a standardized approach, but this is far from its focus. It will be your personal approach that ultimately upholds and uplifts the culture that we strive to create at Shoot 360 through Love The Game.

Our unique value comes not in limiting creativity and autonomy, but in cultivating innovation.

The style outlined in this guide is here to empower you to make big plays. Every interaction with Shoot 360 by Love the Game should feel a certain way, and this guide will help to ensure that.

This style guide will evolve as we evolve. It will adapt as we adapt. And as it does so, it will keep our team in synergy and moving at the same pace.

A team that is consistent in their messaging, tied together in tone, and unified under a common goal will always win the day.

RIGHT TEAM, RIGHT OBJECTIVE, RIGHT CHAMPION.

QUESTIONS?

Nicole Rodriguez Dayton

nic@nayahstudio.com

Patrick Benson

patrick@shoot360ltg.com