Denmark’s newest light Minimalistic, Nordic and yet distinctly its own, Denmark’s newest lighting brand Watt a Lamp was born out of a fascination with light expressed through the designs of ten talented Danish designers. Focusing on design and quality, Watt a Lamp has succeeded in creating a range of lamps that, though markedly different, are all united by a love for quirky details and groundbreaking technology. By Signe Hansen | Photos: Watt a Lamp
The idea for Watt a Lamp had been brewing for some time when, in September last year, Michael Waltersdorff, who has 20 years’ experience within the lighting industry, launched his new edgy lighting brand. What Waltersdorff wanted to create was a design that presented equal parts of technical enthusiasm, great design and an unpretentious approach to durable high-quality lighting solutions. “My main ambition was to create a new brand with a distinct Danish expression. The idea had been with me for a long time and when we launched 52 | Issue 87 | April 2016
the collection at the Maison & Objet fair in Paris in September last year, it was the result of a lot of work: finding the right designers, discussing prototypes and deciding on the expression we wanted our designs to represent. Also, as we’ve experimented a lot with new forms and shapes, it has involved a lot of labour to decide what is practically and technically possible,” says Waltersdorff. “We wanted to create lamps that keep shining bright for many years to come. Lamps driven by care, diligence and a bright idea. Lamps with an eye for quirky
details, the sensuous dimension and groundbreaking technology.” Watt a Lamp has been received with great enthusiasm, with industry press impressed with both the striking designs and their playful approach to lighting. Currently, the brand is making its way to some of Europe’s leading design warehouses.
Hand-picked design team To help him create his new lighting brand, Waltersdorff enlisted the help of the two established Danish designers Rikke Hagen and Andreas Lund. Focusing on a playful approach to design and strong individual expressions, the two designers hand-picked a team of Danish designers with a wide range of backgrounds, experience and working methods. Common for them all is a willingness to think in a