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Scan Magazine | Special Theme | Made in Norway

Photo: Autumn Hansen.

Jewellery with a meaning “I became a goldsmith because I wanted to create something long lasting and meaningful,” says Camilla Johansen, the woman behind Ilda Design. “It is important to me that the jewellery I make has a story and a purpose behind it.” By Vilde Holta Røssland | Photos: Students at Horten Videregående Skole

In 2004, Johansen established her first company, Goldsmith Camilla Johansen, making special orders and melting old jewellery into new pieces. “After nine years, the desire to express myself through the jewellery got too big to ignore, and I put Goldsmith Camilla Johansen behind me, establishing Ilda Design,” she says. 12 years on, the concept is right where the designer wants it to be. “I create the stories I feel are important to share, and at the same time I keep taking my handcraft further.” “We are all creatures of habit, just following the stream. There are so many people with so much potential that is getting lost,” Johansen reflects. “Through my jewellery, I encourage people to do what 24 | Issue 86 | March 2016

they want to do. I hope I can inspire people to think differently and to go their own way.” The jewellery from Ilda Design always has a meaning behind it, often inspired by how we live our lives. Johansen’s first collection, ‘Perfect Balance’, was created to remind us that being perfect is not the most important thing in life, even though it may often seem like it. Collection number two, ‘Square in the Eye’, is all about breaking out of everyday routines and ordinary patterns, daring you to step outside of your comfort zone. In 2016, two new collections will be released. The first, ‘Unspoken’, is out on 5 March, inspired by the importance and

vulnerability of freedom of speech. With the current refugee crisis and disagreements in regards to immigration policy, the collection is highly relevant. “The project is in itself politically neutral, but I keep wondering what it would be like if we lost our freedom of speech simply because we were not open to other people’s points of view,” says Johansen. In October, a collection digging deeper into Norwegian history and nature will be released. “I often find inspiration at my cabin, where there is peace and quiet, and I love being close to the water and the woods,” the designer explains. “Nature will play an important role in this collection, as Norwegian wood will literally be physically present in the jewellery. It is an exciting project.”

For more information, please visit: www.ildadesign.com

Profile for Scan Client Publishing

Scan Magazine, Issue 86, March 2016  

Promoting Brand Scandinavia. Featuring interview with Danish actor Ulrich Thomsen.

Scan Magazine, Issue 86, March 2016  

Promoting Brand Scandinavia. Featuring interview with Danish actor Ulrich Thomsen.

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