Photo: Frederic Smith
Grills, mead and events at the beautiful Endrupgaard Annemarie and Mads Hartvig Jensen have each built up their own business at Endrupgaard, the old family farm. All three businesses go hand in hand: Endrupgaard offers the perfect surroundings for hosting events like barbecueing classes and mead tastings, tying the three businesses together beautifully. By Heidi Kokborg | Photos: JensenGrill
In 2010, Mads Hartvig Jensen founded JensenGrill. In 2016, he took over the family farm, Endrupgaard, and in 2018, his wife, Annemarie Hartvig Jensen, started her company, Underfundig. Running three businesses might sound like an overwhelming task to some, but this couple loves it. Annemarie worked as a pharmacist for 17 years before she got her degree as a brew master from the University of Copenhagen. During years working at Carlsberg, Jacobsen Micro Brewery and Skands, she grew increasingly interested in mead, which is the oldest alcoholic 60 | Issue 137 | December 2021
drink based on fermented honey. “I wanted to make a new interpretation of the old drink,” says Annemarie. In 2018, the new, fantastic mead was ready and Underfundig was established in the basement of their house in Frederiksberg. “Everything was carried in and out by hand. We produced in 200-litre tanks, because that was the only thing we could fit through the doors,” she says. Since then, the sales have increased and new products have been added. In 2020, Annemarie was ready to put a new sparkling mead into production. “In order to
make that, we needed an entirely different production set-up. The old horse stables on the farm were renovated and made into a brewery, and today most of our production takes place there,” Annemarie explains. A hassle-free grill In another building on the farm, Mads is producing his JensenGrill products. His interest in barbecueing came after spending time in Australia, where he became a bit of a barbecueing enthusiast. Then he brought his new passion back to Denmark. One thing that always annoyed him was the hassle of using charcoal and the missing flavour from the gas grill. With his background as a product developing engineer, he decided to design and produce his own grill in 2004. The design and functionality combining gas, charcoal and a smoker in one unique
