Scan Magazine | Special Theme | Danish FinTech Special
Money makes the world go round Love it or loathe it – money influences most things in life. When we find ourselves short of it or fancy a treat, applying for a personal loan can be the solution. By Susan Hansen | Photo: Go-Kredit Aps
Led by Christina Trauboth and Zeltite Cimermane Andersen, the Danish company Go-Kredit specialises in quick loans. Since its inception in February 2015, Go-Kredit has experienced impressive growth, processing more than 100,000 personal loan applications via its custombuilt FinTech loan handling system. For somebody on the lookout for a loan, the application is easy to access when visiting Go-Kredit’s homepage, the oldschool desktop way or, more conveniently, straight from a mobile phone. Customer credit assessment takes place within a matter of seconds and, if the loan application is approved, customers sign off on their loan agreement and simply order payout of funds to their bank with their digital signature. It is a high-tech, quick and easy way to obtain cash. With many people leading 78 | Issue 103 | August 2017
busy lives in challenging economic circumstances, ‘clicking’ your way to a loan is becoming popular. “We create lending services to fit people’s ever-changing lifestyles by combining technology with finance,” says Christina Trauboth. The company offers small loans, from 3,000 to 6,000 DKK (roughly 400 to 800 euros). While the notion of taking out a quick loan is often associated with a stereotype of an 18-year-old, unemployed and in unstable housing, the minimum age to get approved by Go-Kredit is 25. “It’s about half men and half women who apply,” says Trauboth. “Our typical customer is between 30 and 40 years of age, renting and a working professional. We act as a responsible loan provider – they need to be able to afford the repayments.”
Go-Kredit is a well-performing, profitable business. Keen to offer more financial products, they are working towards extending their loans to offer larger amounts, repayable over a longer period. Being experienced women in the FinTech industry, traditionally viewed as men’s territory, has been smooth sailing for Trauboth and her business partner. “We have been met with a great deal of positivity and given many opportunities to speak. Being women has actually been an advantage.” Mobile and online traffic statistics for Go-Kredit are strong, but Trauboth is not looking at expanding the business internationally. Instead, she puts emphasis on perfecting the service, benefitting from the current scoring data, and offering more products in Denmark. Go-Kredit certainly seems to know what is right.
Web: www.gokredit.dk