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Campaign production for BMW.

The art of storytelling through new technologies The team at Zurich-based design studio ZAAK transforms grand storytelling into new digital platforms and projects. CEO Martin Richi and artist Anna Wiget explore how to connect 3D Design and interactive installations. The sky’s the limit – or actually, for this creative powerhouse, even the sky is just a tiny obstacle to overcome. They create worlds with no boundaries. TEXT: MARILENA STRACKE  I  PHOTOS: ZAAK

ZAAK is far more than your average design studio. It’s a professional creative melting pot for ideas and the future of our digital world is partly shaped here. Storytelling always remains at its heart, however. Martin remembers the early days when ZAAK was founded, 12 years ago: “From the very beginning of our collaborations, we wanted to tell unique stories and express them through a spectrum of new technologies. Our thirst for adventure and our interest in actively helping to 80  |  Issue 83  |  February 2020

shape new developments kept spurring us on to just do our own thing.”The concept worked. Collaboration over competition The corporate philosophy of ZAAK places great importance on community: ‘Collaboration over competition’ is one thing they value highly. ZAAK has built an incredible network of professionals from the world of tech and design. A new team of experts is assigned to every project, which makes it possible to cater to every scale.

Anna points out that behind every project or digital surface are human beings. They take centre stage here. “Great communication is first and foremost based on interacting with each other in a stress-free, relaxed way. It creates a strong foundation for any creative collaboration and enables an unbound thinking process,” she says. Martin continues: “We want to break down old patterns, find new forms and connect them.” Hence, ZAAK doesn’t follow pre-given corporate structures. Instead, it successfully keeps defining its own. In that sense the team describes ZAAK as ‘lightweight’ or ‘modular’, as there are, for example, no physical headquarters or office rooms. It’s a bold move for a company with such an impressive track record and it underlines the fact that they not only vow to do things a

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Discover Germany, Issue 83, February 2020  

The February issue of 2020 covers Germany’s top wine regions, the popular White Turf event in St. Moritz, as well as inspiring interviews wi...

Discover Germany, Issue 83, February 2020  

The February issue of 2020 covers Germany’s top wine regions, the popular White Turf event in St. Moritz, as well as inspiring interviews wi...