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Discover Germany  |  Special Theme  |  Design and Lifestyle 2019 – Made in Switzerland: Furniture, Fashion & Accessories

collab zürich: Vibrant, sustainable, honest collab zürich combines both pop-up shops and long-term retail businesses into one concept. “We see ourselves as a creative space run by real people for real people,” explains the founder Anna-Katharina. Running a clothing brand themselves, Anna-Katharina and her partner founded collab zürich in 2015 as a sales point for Swiss streetwear brands. After two years, they gave the shop a new twist. “Now, we mix different concepts into one space,” the founder says. “We do not only have a retail area but feature pop-up spaces that regularly showcase changing brands, concerts, workshops and exhibitions as well.” Even yoga classes are part of the broad offer. Many brands in collab zürich produce sustainably, locally and artisanally. “We know nearly all people behind our brands personally. We care about fair products and provide transparency for our customers. We think everyone should make better buying choices – and we try to make that easy for

our customers.” Photos of the production process and a team which is happy to tell the story behind the products demonstrate that they can keep their promise. The store in the heart of Zürich welcomes new business ideas as well. “If you have an idea of your own, we are happy to talk about ways we could possibly collaborate,” Anna-Katharina continues. That’s one of the reasons why customers can al-

TEXT: HANNAH KROLLE

ways look forward to discovering new stories. “Almost weekly, the space looks different. We stand for real people – behind the products and ideas. At collab, we tell their stories.” www.collabzuerich.com

Photo: © Nick Soland

Photo: © collab zürich

Socially-conscious and ethical fashion accessories Protsaah is not about charity but about empowerment. Working with artisan communities affected by violence and instability, this fashion brand allows crafts(wo)men from conflict areas around the world to reclaim their art and their dignity. TEXT: BETTINA GUIRKINGER | PHOTOS: PROTSAAH

Founded in 2016 by social entrepreneur Saloni Duggal Shrestha, Protsaah began with the artisans of the violencestricken region of Kashmir in northern India. Saloni has a very personal connection to the region and its story, explaining that “from a young age I’ve experienced the impact of terrorism on people on the ground, who usually have very little to do with it. It’s about greed, arm-trades, corruption… so I wanted to give people the chance to re-shape their story.” Merging ancient skills with modern aesthetics, the exquisite Protsaah collections are marked by the individuality of the artisan and the inspiring stories that need to 18  |  Issue 75  |  June 2019

be told. Operating today in places such as Kashmir, Burkina Faso, Rwanda and Tibet, the brand never ceases to expand by working directly with artisans and local cooperatives on the ground. “I spend hours and hours researching projects. I look at the conflict area, the natural traditional skillset

and only then do we create a collaborative project together,” says Saloni. “In Kashmir, for instance, we work with one of the oldest weavers there, and it was incredible to see him learning to do something new and develop it. He was very proud to create something that could not be done by a machine. It’s the stories like this that matter.” www.protsaah.com

Profile for Scan Client Publishing

Discover Germany, Issue 75, June 2019  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

Discover Germany, Issue 75, June 2019  

Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.

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