Discover Germany | Special Theme | Men’s Affairs – Indulgence and Lifestyle
Craftsmanship, quality and responsibility: Men’s fashion 100 per cent made in Italy The Italian brand KA/NOA was born in the Piedmont region and celebrates classic and timeless fashion for men, but with a sustainable approach: all raw materials – from yarn to buttons – are regionally sourced in Italy. Named after the co-founders’ two children, Kaia and Noah, the company embodies the tradition of Italian fashion and visionary innovation. In early 2019, actor Patrick Dempsey became KA/NOA business partner. TEXT: JESSICA HOLZHAUSEN I PHOTOS: DAVID CARLIER FOR KA/NOA
KA/NOA luxury fashion for men is not just made in Italy in the sense that many other brands claim, which actually only add the finishing touches there but otherwise buy from international suppliers: KA/NOA is 100 per cent made in Italy – from the yarn to the fabrics, buttons or labels. “At the beginning, I had to convince our suppliers to work with an unknown brand and unknown people who had this crazy mission to produce 100 per cent in Italy. Most of 38 | Issue 74 | May 2019
them told me I was crazy, but I followed my dream,” says KA/NOA co-founder Bruno Grande, who inherited his passion from his father – a tailor, upholsterer and decorator.
of clothes that are at the same time very practical. KA/NOA symbolises the thread of life that links generation to generation, and traces fashion and people back to their roots. Against the international and superficial fast fashion trend, Bruno Grande wanted to create timeless wardrobe staples that last. He created something many did not believe was possible. But, with his enthusiasm, Bruno Grande convinced suppli-
Inspired by Italian craftsmanship and the origins of fashion As a true aesthete, Bruno Grande followed his dream to establish a timeless and elegant fashion brand for men with the opportunity for endless mix-matching
Patrick Dempsey and Bruno Grande in Florence. Photo: © Ilaria Costanzo