Creative stuff by very nice people Understanding brands and products and the feeling for subtle but important differences are necessary prerequisites for efficient marketing concepts – concepts that may be a little bit different. TEXT: SILKE HENKELE I PHOTOS: SIXROOMS GMBH
“We do things that others dare not do,” says Cia Kleffman, managing director of Munich-based marketing agency SIXROOMS. SIXROOMS, the agency that has made the exceptional and the provocative its mission, covers a broad but fine range of services. The team likes creating campaigns, graphic and corporate design just as much as it does designing online presences and viral campaigns, or, on a large scale, animated brand presentations such as image or viral films. The instinct for subtle but decisive differences is the trademark of concepts by SIXROOMS. With a keen sense for the extraordinary and for aesthetics, the team creates irresistible ideas of high creative excellence and high communicative standards. 122 | Issue 74 | May 2019
SIXROOMS’ designs stand out by their courage to think outside the box – and are therefore not necessarily appreciated by all types of clients. SIXROOMS’ client portfolio hence lists the names of clients with a similar sense for understatement rather than large, blue chip companies. You can therefore expect everything from SIXROOMS – apart from creative mediocrity. The team consists of specialists with a huge know-how of national and international brands. They know how brands and products work and – equally as important – how to turn that knowledge into innovative, provocative designs. Designs that adhere to aesthetics and always focus on strengthening brands and consolidating their impres-
sion in a way that attracts a maximum of attention. Designs by SIXROOMS leave a long-lasting impression and are therefore a pleasant change from existing designs that the client may have been used to. The challenges of creating these designs are motivation for the professionals from SIXROOMS to always strive to become even better. The more difficult and complex the task, the more fun, the larger the creative space, and ultimately, the larger their ideas. The fondness for challenges and provocative designs, competent analytical advice and charming customer care – these are the ingredients for the concepts that make SIXROOMS’ designs so special and imitable. “Our solutions are eccentric, userorientated, effective and different. Anything else,” concludes Kleffmann, “would be a waste of energy.”
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