Bringing industries together and turning messages into experiences For over 20 years, the agency, Advanced Productions & Support AG (short: APS), has been shaping Swiss live communication: from the very beginning and up to today, it continues to develop new event formats. Their aim? To turn messages, brands and products into memories and experiences. The team at APS connects different industries and companies and has built an impressive network over the years.
Fabian Vollrath, who joined APS as a third partner, believes that live communication is still highly relevant in the automotive sector. “You have to turn information into an experience and communicate it emotionally,” Vollrath claims. “I can research thousands of facts online, but ultimately,
TEXT: MARILENA STRACKE I PHOTOS: APS ADVANCED PRODUCTIONS & SUPPORT AG
In 1995, Mirco Dalla Lana and Patrick Allmann founded APS with the goal of bringing messages, brands and products to life. Together, they wanted to run events differently and create new formats. They quickly succeeded: in the automotive industry, they launched the first Swiss 12 | Issue 74 | May 2019
national road shows with test drivers as well as the format of condensed driving training, which was unknown back then. Big brands such as Mercedes-Benz, Smart, Renault, Maserati and Ferrari have been continuously working with APS ever since. In the field of live communication, APS is therefore a true pioneer
Partners Mirco Dalla Lana, Fabian Vollrath and Patrick Allmann.