Discover Germany | Design | HIFI-REGLER
Shopping sound systems in an online world – but with real-life service A great audio and sound system changes everyone’s life at home. There is nothing better for music enthusiasts when coming home from work than listening to some great sounds to relax, especially since we are surrounded by dissonances the entire day such as car engines, chatter and machinery. HIFI-REGLER sells sound systems and television online – but with the same service one would expect from a local traditional specialist retailer.
ly do not know what kind of Hi-Fi system best to pick. But the specialists at www.hifi-regler.de also help should any problems arise when customers set up their system for the very first time – something that can happen even with the best product.
TEXT: JESSICA HOLZHAUSEN I PHOTOS: HIFI-REGLER
Helping to set up complex technology Finding the right Hi-Fi system for a living room or apartment is not an easy task. Factors like the room size or the furnishing for instance determine how sound spreads. There is also the question what people intend and need: A sound system to listen to a certain kind of music or some kind of an all-rounder? Or maybe they are movie enthusiasts and simply want a cinema-like sound and television when watching the newest blockbuster at home. Above that, most people also want the sound system to look good – especially in a private envi14 | Issue 55 | October 2017
ronment. This is why the right advice can be key when deciding what to pick. “It is our intention to offer online customers the same service and advice that they would normally only expect from their local specialist dealer – and still offer very attractive prizes,” says Susanne Schnick, who is part of the HIFI-REGLER management team. The service of course includes overall advice for customers who are interested in a certain product or are looking for a specific sound, but actual-
Many products are very complex devices. “Most times, setting them up is not only plug and play,” says Schnick. Especially when whole systems have to be set up people often need help. “We often get calls from people who have bought something somewhere online, but now are not getting any help from the store. This has shown us that there is actually great demand for the service we are offering our customers. We even had one case where someone was standing in a retail shop, calling us and asking for advice, because