Discover Germany | Design | RÜGA & ICECARE
speaking, efforts have been focused on international exhibitions and on expanding the website presence. Thanks to these widespread efforts, RÜGA can now boast a market presence in countries such as Sweden, Finland, Mozambique, Spain, Denmark, Germany, Guadalupe, Belgium, Netherlands, United Kingdom, Philippines, Switzerland and Australia. It needs to be noted that the German market has had a very welcoming reception to RÜGA’s clothes and the brand seeks to further raise brand recognition in the country with its sophisticated brand strategy. These strategic outcomes would not be possible if RÜGA had not taken advantage of Portuguese economy internationalisation support measures, driven by the European Union and the Portuguese Government. One of these support measures is international co-promotion.
To present itself on the German market, RÜGA has embraced this respective challenge by finding a national partner who shares equivalent values. The partner is ICECARE, a Portuguese ice cream brand belonging to Gelado Colorido – Fabricação de Gelados e Sorvetes, Ltd (also a Portuguese company based in Vila Verde, Braga). If you are interested about RÜGA’s fashion, why not take a look at their products first-hand? They are sold at several multi-brand stores in Portugal and abroad. For online shopping lovers, RÜGA obviously also offers an online store on their website where customers can purchase all current collections, as well as older collections at reduced prices. But for now, let’s take a look at ICECARE to find out what makes this Portuguese ice cream brand so special.
ICECARE Have you ever heard of innovative ice cream? Well, probably not, but Vila Verdebased ICECARE offers exactly that. In fact, it offers “all pleasure, no guilt”. This means it wants to produce and export functional ice creams with no, or at least not many, negative aspects. Eating them with pleasure, without guilt and maybe even for one’s health’s sake, are the main goals. To achieve these goals, the Portuguese ice cream brand works alongside nanotechnology experts, namely the International Iberian Laboratory, and produces functional ice creams that are based on biotechnology and innovation. Lab tests and rehearsals are used to guarantee the highest quality and to adhere to the company’s main target of having positive effects on health and wellbeing. While organic and high-quality milk is used as the prime raw material for the
Issue 53 | August 2017 | 15
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.