2_0_DiscoverGermany_Issue36_March2016:Scan Magazine 1
Discover Germany | Design | Jähn Handels GmbH and Ötscher
Uniting multiple brand worlds under one roof Being successful does not always mean standing in the spotlight, and nor does it require your own name to be emblazoned across a product to bring it to market. TEXT: EMMIE COLLINGE I PHOTOS: JÄHN HANDELS GMBH & CO. KG
For Jähn Handels GmbH & Co. KG, this step away from the limelight has proven to be a winning formula. As a brand, it stands for colour, design and functionality, each of which is united in innovative and stylish kitchenware and homeware. The German firm has made it their task to track down high-quality goods that are not just designer, but also practical and functional. The presence of these brands is then systematically built up across the German and
Austrian markets on behalf of the respective supplier, such as Lékué from Spain, Nuance from Denmark, Vice Versa from Italy, as well as Epicurean and zak!designs from the USA. The 30-strong team at Jähn can now look back over nine successful years of uniting multiple ‘brand worlds under one roof’. With total sales of eight million euros recorded in 2015, the company is hoping to hit double digits for 2016. Jähn Handels
GmbH currently unites more than 20 brands in its portfolio, and its objective is to continue to offer innovative and stylish products to the retail world in the future. The products are available in shops, department stores, by mail order or online. www.jaehn.org Below, from left: Multiple brands under one roof in the Westerwald. Epicurean Big Block chopping board - the original: environmentally friendly natural wood fibre composite chopping board in a stunning black. Simply the best: a practical, simple to use corkscrew by Nuance that effortlessly opens any bottle! Vice Versa sandwich toaster: this toaster unites a stylish design with sophisticated functionality, bringing the Italian dolce vita into your kitchen.
Ötscher – Top design and quality workwear The Austrian family-owned company offers personalised, well-designed, stylish corporate apparel as well as durable, high-quality and functional workwear and protective gear. TEXT: ELISABETH DOEHNE I PHOTOS: ÖTSCHER BERUFSKLEIDUNG GÖTZL GESMBH
Those wearing Ötscher products love the clothing’s natural feel, modern design and the high quality – evident in both the material as well as the attention to detail and style. The pieces can be worn in practical, professional or leisure environments, making them extremely versatile and multifunctional. Because all workwear and gear can be finished with a company logo and tailored to corporate colours, they become part of a company’s unique identity. As one of the leading businesses for corporate wear in Europe,Ötscher Berufskleidung Götzl GmbH can look back on a history of success that spans almost eight decades. Founded in 1947 in Amstetten, Austria, the family-owned company stands for quality,
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reliability, tradition and harmony with nature and its resources. In fact, the name‘Ötscher’ stems from the Ötscher mountain nearby, whose magnificent and natural energy served as inspiration for the business’founders. This sucess, built on superior quality, durability and flexibility, continues even today. Each year, the company equips more than 7,000 customers with their work clothing. The range of Ötscher’s clients represents the extreme versatility of their corporate clothes: from small workshops, to guest houses, munic-
ipal communities, all the way to international companies such as Mazda andVolkswagen. All of Ötscher’s products are multifunctional and can be worn in many professional settings – from industrial environments, to office spaces and other work shops – and all Ötscher products are extremely comfortable, designed to fit perfectly and to last. www.oetscher.com Below: Ötscher softshell jacket.
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.