The fabulous Flipsters go German What do you do the moment your feet simply won’t endure high heels anymore? Be it while travelling or during a shopping spree in the city - that moment when both your feet and face are turning quickly from high-spirited to unhappy is known only too well to many of us. TEXT: CORNELIA BRELOWSKI | PHOTOS: PRESS IMAGES
But what is there to do? During the ‘90s, women would bring an extra pair of sneakers: heavy to carry, hardly fitting into your handbag (unless it’s a Birkin) and definitely not attractive. But not to worry, hope is at hand, literally. Origami for shoes sounds a bit daliesque but here they are: stylish shoes, foldable to the size of a drop-shaped etui so slim it fits anywhere during travel or your working day in the city.They come in a variety of wardrobe matching colours and shapes that are fun to wear and pretty to look at. Actually, the stylish case featuring a cool retro design is already a looker. And the size definitely fits easily into your handbag, trolley or wherever you want to keep them close at hand. The secret to comfort lies within the foldable sole: Here, a specific material called EVA, normally used by
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sports shoe manufacturers, ensures extra relief for the foot. The magical shoes had first been spotted by entrepreneur Kevin Klak while travelling in Singapore. Klak and his co-partner Laurent Gachnang together form the Pantara GmbH, a business counselling enterprise. Both are always on the tip of their toes concerning smart new start-up ideas. Following their own motto: “Business plans are for bankers; business models are for founders," they contacted Australian founders Ben Lipschitz and Rick Munitz on the spot and quickly struck the licence deal for the first German language ‘flipsters’ platform.
Over the past two years, Flipsters.ch has literally gained its foothold in Germany, Austria and Switzerland. The surface is easy to navigate, there are some informative videos on the website, a little history and description of the product and the whole purchasing concept is easy and simplified, with a unified price level and the usual online shopping opportunities and delivery service. Within Switzerland, shipping is free of charge. So if you want to give your feet the opportunity of relief on the spot, at any time of day and wherever you are, you know where to click. www.flipsters.ch/de