Discover Germany, Issue 29, August 2015

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Discover Germany | Special Theme | Successful Start-Ups

chosen from a plethora of products and ideas. In most cases, these designer pieces are handcrafted and sometimes they are only available in a limited edition. Also, the 1ofa100 selection is constantly updated so that customers will keep encountering a fresh and genuine range of products. At the moment, the webshop offers furniture, fashion, artwork, innovative bicycles and other goods from independent brands. The 2015 fall highlights include an exclusive selection of designer watches; among others the MIH Watch and products by Zurich designer Maurice de Mauriac. “We present a wide range of designers with unique products, selected by our team based on different criteria. Most importantly, we value special ideas: Creativity and uniqueness are both key for finding a way into our portfolio. Another key ingredient is the simplicity of the design as well as its functionality,” explains Christian Gafner. Philosophy and sustainability 1ofa100 was launched just over a year ago, in June 2014. The Dutch entrepreneur Joris Straatman (CEO and founder) heads the small, passionate team consisting of product designers, communications and marketing experts.The CEO’s initial idea was to build a digital platform for exclusive and unique designs – but also to facilitate the work of talented self-starters and independent designers. Today, this unique marketplace connects many artists with customers and lovers of good design. Designers and artists interested in selling their products on 1ofa100.com can simply sign up at no charge and thus increase their exposure. This innovative concept helps emerging artists, young graduates, independent studios – as well as established designers – to sell their work and not be tied up in the daily business and hassle of administering their own store. The start-up also works with talents and design school graduates, and offers guidance in terms of production, pricing and the selection of materials.

Versatility as a success model The belief in quality, sustainability and integrity makes 1ofa100 stand out from other design portals:“Designers have an important role when it comes to sustainability in production. Whether social, economical or environmental sustainability, the design of a product, choice of materials, production means or location, are all influenced by designers’ choices. We take good care to find artists who support our values and produce accordingly.” A conscious community The Swiss start-up has a keen eye for design, and an even keener mandate to help up-and-coming and established designers create and sell their work. The platform provides an environment where the entrepreneurial spirit of creative minds and conscious commerce can thrive.Through direct and personal contact with the designers, customers become part of a community that appreciates quality design – and the love for spotting new trends. The site also features profiles of each designer, so cus-

tomers can get to know the brains behind the talent. Usability and future growth The 1ofa100 online marketplace, which can be navigated using different languages and currencies, features each artist’s work philosophy, inspiration and suggested interpretation of the particular item. Looking ahead, 1ofa100 is striving to become a trusted and highly valued marketplace for unique design experiences in Switzerland and other European countries. By continuing to grow slowly and mainly investing in the product and the creative community, they want to expand their product range. www.1ofa100.com Main image: Couch table Leo & Lia by HEÉ swiss design (Switzerland) Above: Layers of Needs by Side Effects (Serbia) Below from left: Polygon Epresso Cup by Studio Lorier (Netherlands) Copper Candle Holder by Designer Duo ARNO WOLF, Basel (Switzerland) Gold necklace with blue jewel by EVELYNE-M (Switzerland) Izeh Top by That Brand (Germany)

Issue 29 | August 2015 | 121