2_0_DiscoverGermany_August 2015_Issue29:Scan Magazine 1
27/7/15
16:49
Page 110
Discover Germany | Special Theme | Great, Green & Organic
Top: Top Pipette with skirt Isa (left)
Get ready to be surprised
Suit: Shirt Louanne with trousers Manon. © Messe Frankfurt (middle) Dress Odette (right) Below: Dress Hanna
Germany-based premium fashion labels WalkBoxx and SilkBoxx are sure to keep us curious. By putting the surprisingly well mixed ingredients of eco, couture and individuality into the box the two founders get ready to shake up the fashion industry.
comfort of our walk collection,” they say. “The other one loves to dress in beautiful silk with exceptional prints, to feel the sensuality of the silk on her skin.”
TEXT: SONJA IRANI | PHOTOS: WALKBOXX / SILKBOXX
www.walkboxx.com www.silkboxx.com
“We are aiming at an unusual combination of high fashion and eco fashion,” explains Constanze Janusch, CEO design. “So far, no-one else has attempted this within the premium segment.”Furthermore, the couture experts concentrate on just one single basic material for every new collection. In the case of the WalkBoxx and SilkBoxx collections, the material at hand is easily identified. “Our WalkBoxx is all about fulling material, which means that we use 100 per cent virgin wool in many different variations,” says Janusch.“Our SilkBoxx, in contrast, is devoted to photo art on silk, using our own exceeding motifs with a special view on details. Both collections are totally unique in the industry and focus on their relevant materials, which are 100 per cent naturally produced in a sustainable way.” But what about the box, you might ask.“To us, a box symbolises a container with con-
110 | Issue 29 | August 2015
tents that you don’t know anything about unless you open it,”explains Janusch.“This implies that you have to be curious and open-minded about new things. We just love the idea of being surprised.” Meanwhile, the double x stands for something special and truly extraordinary. “As a designer, I just never found exactly what I had in mind,” remembers Janusch, who now shares her love for fashion with Cosima Wachs, CEO of Marketing and Communication. “So at one point, I just created my own idea. Right from the beginning, I enjoyed playing with sensual and visual impressions, with haptic and vision, with the traditional and the contemporary.” These various influences clearly show in the designs available at the boxxfashionshop.com and selected concept stores.“One customer might like the simplicity and the