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Discover Benelux | Events | Top Meeting & Event Planning in Flanders

Ghent Floralies

Belgium’s branding wizards TEXT: FRANK VAN LIESHOUT

With a client list to be envied and a cabinet full of prizes, Fast Forward have established themselves as one of Belgium’s top event marketing and brand activation companies. Combining creative flair with marketing nous and production expertise, they can turn a great idea into an even greater event. Based in the historic city of Ghent, Fast Forward was founded some 13 years ago by Mathias Kerckhof and Pascal Cauwelier. Hailing from the music industry and extreme sports respectively, their first collaborations were with brands such as Red Bull, Maes Pils and Studio Brussels radio. “Those were the rock and roll years,” Pascal smiles. “As we grew and became more successful, we started to diversify. Since, we have moved into corporate events and brand activation, as well as public events, private events 40 | Issue 34 | October 2016

| PHOTOS: FAST FORWARD

and staff parties. All in all, it has been a great ride so far, and it’s won us a cabinet full of prizes, including first prize this year in Experience Magazine’s prestigious customer satisfaction competition.”

where the magic represents flair, passion, risk, impulse and imagination, while the logic is the planning part of events, being realistic, rational and organised. The trick is to make sure the two are in balance.”

Logic meets magic

Fast Forward’s optimal blend of creative and organisational skills have earned them long-standing partnerships with an impressive roster of A-list clients, including Philips, Samsung, Carglass, Volvo, Velux, ArcelorMittal, Samsonite, Coca-Cola and many others. “We’ve been working with some of these companies on a regular basis for more than ten years,” Pascal points out. “I think these relationships are especially strong and solid, because we truly engage with our clients. Rather than just doing what they ask us to do, we respond to their thoughts and ideas, and that makes it more fun as well. Together with the client,

Explaining the secret of their success, Pascal emphasises Fast Forward’s organisational and production skills. “Don’t get me wrong,” he says. “We’re a very creative company and we like a challenge. We have set up a restaurant in a corn field, put a football pitch on a high-rise building, dressed a city in flowers and launched a nationwide clean-up of Belgium’s beaches. So we’re well known for our creative skills and fresh ideas. But without realistic targets, proper planning and excellent execution, these great ideas don’t mean anything. It’s all part of what we call our logic meets magic model,

Profile for Scan Client Publishing

Discover Benelux, Issue 34, October2016  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux, Issue 34, October2016  

Promoting Belgium, The Netherlands and Luxembourg.