Discover Benelux, Issue 33, September 2016

Page 72

Discover Benelux | Creating Brand Experiences | Top Belgian Creative & Digital Agencies

Dazzling digital content from Belgium TEXT: JULIËN L’ORTYE | PHOTOS: DIVIDEBYFOUR

In the ever-evolving era of digitised media, there are little things more important to market your company than digital content. It is essential to provide media and other relations with something that reflects what you stand for. However, often that is not something you can do yourself. Luckily, there are creative agencies such as the Belgium-based DivideByFour. As we were eager to learn more about the world of digital media, we spoke to co-owner Maarten Baert. “What we are doing, in fact, is creating a digital, life-like copy of a company’s product, such as images, animations and even virtual reality.” After undertaking unsatisfying architecture studies – which make use of the same software – Baert is now running an agency that has created content for, amongst others, Hoegaarden, Fanta and Bacardí. Quite an impressive list, considering that they have only been operating for just over a

year and a half. According to Baert, there is a logical explanation for this success: “We are a young and low-cost organisation, with a very varied team that has different backgrounds, which means that we are able to bring different insights to the table.” Apart from advertising, DivideByFour is also working on a fictional series in 3D animation, which is set for 2017 and has already been bought by a prominent Belgian television network. “It has quite some potential, not in the least because it is something that is 100 per cent ours. And that is how we see our future: an equal combination of advertising and fiction.” This success story has only just begun.

Upcoming short movie style-frame.

Screenshot of Vanden Borre ongoing TV animations.

Animation and print campaign for Kuurne-Brussel-Kuurne.

Computer-generated packshot for AB InBev.