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Designing the digital tomorrow TEXT: CHARLOTTE VAN HEK | PHOTOS: LITTLE MISS ROBOT
With great technology comes great opportunity. At digital product design studio Little Miss Robot, innovative technology stands proudly alongside creative out-of-the-box thinking. Together, they can design the digital products of tomorrow. Mixing creative thinking (represented by the Little Miss) with technical innovation (hence the Robot) is the core of Little Miss Robot, a Ghent-based studio with a passion for innovation that presents creative ways of using new technology.
The future is digital “We believe that innovation, combined with technology and design, are ideal tools to respond to tomorrow’s opportunities,” managing director of Little Miss Robot Hans Bosmans explains. “At Little Miss Robot we take an innovative 68 | Issue 33 | September 2016
business mission or value and turn that into a meaningful digital experience suited for the future.”
innovative technology, ease of use, and attractive design.”
A digital core That future is ever changing. Businesses are challenged by the effects of our increasingly connected world, changing customer behaviour, and digitised lives. In a world where everyday devices are changing into personalised means to ease our lives and connect with each other, companies have the world on their doorstep. It has never been easier to reach anyone in the world. “We see all these new opportunities arising from technology, and want to use them to improve people’s lives. But with these opportunities certain difficulties arise too. Customers have certain expectations, products are shifting from functionality to convenience and user experience. We have to find the right balance between
Little Miss Robot embraces the digital in every way possible, taking any interface and immersing it with innovative and creative digital design. Finding the right digital means to suit specific corporate values or address a certain problem is hereby the starting point. This approach translates in businesses often not knowing which product would best match their values or their customer’s wishes, or companies completely changing any previous opinions held after an initial brainstorm. “Of course we see certain trends,” senior product designer Sander Jacobs says. “The demand for web and mobile is ever increasing for example, and developments such as the Internet of Things, virtual reality and chat bots are