Discover Benelux | Creating Brand Experiences | Top Belgian Creative & Digital Agencies
Become who you are TEXT: KOEN GUIKING | PHOTOS: DUVAL BRANDING
Branding is not about what you say or how you look, it is about who you are. That is the core message of Duval Branding, a rapidly growing Belgian company that helps organisations worldwide to build their brand. It has assisted sole traders as well as big businesses to become household names; boosting their reputation and increasing their sales. In his Antwerp office, Duval Branding’s managing director Marc Wellens has laid out some beautifully designed marketing materials. “Branding is about bringing a company’s story to life,” he says. “To tell that story you need to understand 60 | Issue 33 | September 2016
what a company stands for. Once that is clear, we can help them communicate their visions and beliefs in a coherent and consistent manner.”
Designer toolbox Wellens continues: “We believe that any company will come out stronger if it brings all its communications in line with the branding guidelines.” In other words, the logo, company colours and typographic font should be designed coherently and used consistently on all stationary, print materials, company cars, you name it. “And we don’t just design for our clients; we also help them to get all their content in line with the branding, such as
guidelines for the tone of voice and the type of images to use.” Wellens says: “I dare to make the claim that if a company consistently uses the ‘toolbox’ we design for them, they will create more goodwill, get more clients and increase their sales and market value.”
Red Dot Design Award and Effie Award Duval Branding, established in 2012, already has clients around the globe and has won a couple of prestigious awards, such as the Red Dot Design Award and a Bronze Effie Award. “We are the first Belgian branding agency to win an Effie Award. Usually these prizes are won by