Discover Benelux, Issue 33, September 2016

Page 58

Discover Benelux | Creating Brand Experiences | Top Belgian Creative & Digital Agencies

Photo: © Between Brix

Photo: © Scania


Effective marketing lies at the heart of business growth. Buro Imagin helps companies thrive by creating a full strategy of success and translating it into the right building blocks of online and offline marketing and sales.

marketing means, we conduct an in-depth talk with the company. Who are they? What is their budget? What do they want to achieve? Some companies have very targeted results in mind, others need more guidance.”

Buro Imagin is an agency based in Melle, near Ghent, specialised in strategy and both online and offline marketing. “We cover every step of the marketing way, always with the aim in mind to boost growth,” founder of Buro Imagin Kenny Braeckman, explains. Buro Imagin’s services vary from conducting strategic analysis to creating full-blown marketing plans, SEO (search engine optimisation) to web design, and from logo design to social media – always provided through a pair of marketing glasses that achieve targeted results.

Being a certified Google partner, Buro Imagin’s experts are always up to date with the latest knowledge about any Google products, ranging from Google Analytics, to Google Shopping, to Google Export. In addition, Buro Imagin builds (mobile) websites, has expertise in SEO and SEA and creates targeted e-mail campaigns. Every online strategy is based on an extensive web analysis, researching a company’s customer base, competitors, and thus its opportunities and challenges. And Buro Imagin’s expertise does not stop in the digital universe. A memorable logo and outstanding corporate identity ensure a strong concept makes it into the offline world as well. Think original posters, clear brochures, and appealing direct mailings.

Everything starts with a strong strategy. “A clear mission and goal are the foundations of a successful strategy,” according to Braeckman. “Before we decide on any 58 | Issue 33 | September 2016

The adrenaline of a sale is one thing that drives Buro Imagin. With their commercial insight and years of experience, they assist companies in every step of the sales process. “That sometimes even results in joining our client’s conversations with their clients, providing a critical eye towards communication and sales tools,” Braeckman says. All projects are executed with the eye on long-term commitment. “Companies often look for an external party that can advise them in an objective way on their marketing activities. Some of our collaborations last for years. That applies to maintaining a website or keeping the social media up to date, but it also means we follow a company’s journey from beginning to end, together watching their development and growth.”