Discover Benelux | Creating Brand Experiences | Top Belgian Creative & Digital Agencies
MATURITY AUDIT
SOLUTION DESIGN
A maturity assessment is an excercise to define the starting point and the path forward to a digital strategy.
1
MANAGE
2
Design a technical framework and select the proper tools. We are vendor independant and solution driven.
3
4
MEASURE
KPI WORKSHOP
REPORTING
We help you to define success and discover your key performance indicators during hands-on workshops.
Create custom reporting dashboards that are the focal point of analysis and optimization efforts.
‘It is all about the data’ TEXT: MICHIEL STOL | PHOTO: INFOGRAPHIC MADE BY MULTIMINDS
Do you know if your digital campaign is a success? Does your website reach the right audience? There are companies that will map that out for you. But MultiMinds works to find out what is successful, by analysing data together with you. In their words: “We want to share our knowledge about data with you.”
two decades in the IT industry. “We are an agency that assists with the digital marketing of a company. We do not create campaigns or build websites for our clients, but together with them we measure their effect by analysing the data,” explains Philippe. “We become a partner for them, helping analyse data and getting the most out of that data.”
Founded over two years ago, Siegert Dierickx and Philippe Vlaemminck run MultiMinds from their offices in Aalst, Belgium, where they have nine employees. “Number ten, with a doctorate in Big Data, starts this month,” says Philippe. “These days it is all about the data.”
Three steps
Siegert has over 15 years of experience in marketing and Philippe more than 56 | Issue 33 | September 2016
MultiMinds works with a three-step model: ‘Manage, Measure and Monetize’. Siegert: “Most companies are very eager to get to that third step. But in order to get to that point, the first two steps are as equally important. That’s why we always start with ‘Manage’. We want our clients to know what they want. So together with them, we define ‘success’ and find out
what it is they want to achieve, followed by setting key performance indicators [KPI] to reach these goals.” Based on the KPI, MultiMinds gives the client advice on what to measure and what measurement tools there are available that can help them. “What tools we recommend depends on the client’s wishes and how tech-savvy the management is,” tells Philippe. “We are independent, so we recommend any tool, as long as we feel it fits the needs of our client. That is why they hire us: to come to the right decisions together with them, based on what they need and what we know.” “We also organise RFPs to allow our customers to compare different tools, and challenge these solutions and