Discover Benelux | Mini Special | Dutch Design
Uniquely personal designs Choosing a wedding band is one of the most intimate and meaningful ways for a couple to commemorate their love. More than a piece of jewellery, it is a wearable symbol of unity meant to be cherished forever. With their unique interactive design technology and a passion for quality, Insignety helps clients create beautifully personalised rings. For lovebirds, best friends or as an ode to yourself. TEXT: PAOLA WESTBEEK | PHOTOS: INSIGNETY
When goldsmith Mark Bos decided to enter the world of wedding jewellery – a theme he was especially drawn to – his vision was to go above and beyond traditional production methods. Insignety offers clients all over the world the chance to create a uniquely exclusive item with the aid of the newest interactive 3D technology. Insignety makes it possible for clients to fully partake in an intuitive and organic design process for their rings, adding sentimental value in a multitude of ways. One of them is by immortalising their own heartbeat. “The heart is the ultimate declaration of love,” says Bos, who has a background in graphic design. After selecting shape, thickness, materials and finish, the heartbeat is recorded and implemented into the design, which takes place together with the jeweller using innovative software. 14 | Issue 29 | May 2016
The heartbeat motif is just one of the many options. Other personal elements such as fingerprints, signatures and even the sound of your voice can be added to the bands live on screen. At any moment, clients can opt to make changes to the model as it takes shape. Not only does this facilitate the selection of a one-of-a-kind wedding ring, but it also ensures that the experience is truly unforgettable.
The fact that the price remains visible throughout the entire process, and that adding extra features has little effect on the total, means that Insignety is well within everyone’s budget. “I wanted to make unique rings available for everyone,” explains Bos. This also translates to the type of rings. Besides wedding bands, Insignety helps customers create original pieces for just about every occasion, whether that be as a gift for yourself or as a Mother’s Day present, for example. Add to this the use of a wide variety of exceptional materials and the highest level of craftsmanship, and it is easy to see why Insignety prides itself on being a brand that aims to satisfy its clients, and design – quite literally – at its heart. www.insignety.com